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Mobile Security Software Market by End-user and Geography - Forecast and Analysis 2021-2025

  • Published: Dec 2021
  • Pages: 120
  • SKU: IRTNTR43443
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The mobile security software market share is expected to increase by USD 2.75 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 9.68%.

This mobile security software market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers mobile security software market segmentation by end-user (enterprises and individual users) and geography (North America, APAC, Europe, MEA, and South America). The mobile security software market report also offers information on several market vendors, including AO Kaspersky Lab, Avast Plc, Broadcom Inc., F-Secure Corp., International Business Machines Corp., Ivanti Inc., McAfee Corp., Panda Security SL, Samsung Electronics Co. Ltd., and Trend Micro Inc. among others.

What will the Mobile Security Software Market Size be During the Forecast Period?

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Mobile Security Software Market: Key Drivers, Trends, and Challenges

The increasing incidence of cyberattacks is notably driving the mobile security software market growth, although factors such as availability of free mobile security software may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the mobile security software industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Mobile Security Software Market Driver

One of the major factors contributing to the growth of the market is the increasing cases of business information thefts and insider fraud. Cyberattacks are becoming advanced and sophisticated, which are targeting people, networks, and devices. In the rapidly changing IT infrastructure, attackers are finding new ways of stealing valuable information and disrupting businesses and individuals by infiltrating into mobile devices and acquiring sensitive information. The increasing dependency on mobile applications for critical purposes such as transactions, purchases, and other related activities is leading to a rise in the number of data theft cases. Furthermore, with the emergence of social networking websites, it has become easy for attackers to extract information from vulnerable users. Such increasing cases of advanced and sophisticated thefts are forcing mobile users to adopt mobile security software.

Key Mobile Security Software Market Challenge

The availability of free mobile security software is posing a severe threat to the mobile security software market. Such software can be downloaded and run on all platforms and is becoming popular in developing economies such as India and China. Most major vendors, such as Avast Software SRO, Quick Heal Technologies Ltd., Bitdefender, and AO Kaspersky Lab, among others, provide free mobile security software. Vendors use this as a strategy to attract customers and encourage them to upgrade it to premium mobile security software that offers additional features. However, most individual smartphone users prefer using free mobile security software. Hence, the increasing adoption of free mobile security software is reducing the overall revenue generated in the mobile security software market. 

This mobile security software market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Mobile Security Software Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • AO Kaspersky Lab
  • Avast Plc
  • Broadcom Inc.
  • F-Secure Corp.
  • International Business Machines Corp.
  • Ivanti Inc.
  • McAfee Corp.
  • Panda Security SL
  • Samsung Electronics Co. Ltd.
  • Trend Micro Inc.

 

This statistical study of the mobile security software market encompasses successful business strategies deployed by the key vendors. The mobile security software market is fragmented and the vendors are deploying growth strategies such as distinguishing their products and service offerings through a clear and unique value proposition to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The mobile security software market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Which are the Key Regions for Mobile Security Software Market?

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40% of the market’s growth will originate from North America during the forecast period. The US is a key market for mobile security software in North America. Market growth in North America will be faster than the growth of the market in other regions.

The growing security threats will facilitate the mobile security software market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating End-user Segments in the Mobile Security Software Market?

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The mobile security software market share growth by the enterprises segment will be significant during the forecast period. Enterprise mobile security software offer employees to work from remote locations using portable or mobile devices such as laptops, smartphones, and tablets. Digital transformation among enterprises has increased the adoption of mobile security software in industries such as BFSI, healthcare, and other manufacturing industries.

This report provides an accurate prediction of the contribution of all the segments to the growth of the mobile security software market size and actionable market insights on post COVID-19 impact on each segment.

 

Mobile Security Software Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 9.68%

Market growth 2021-2025

$ 2.75 billion

Market structure

Fragmented

YoY growth (%)

8.56

Regional analysis

North America, APAC, Europe, MEA, and South America

Performing market contribution

North America at 40%

Key consumer countries

US, UK, Germany, China, and Japan

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

AO Kaspersky Lab, Avast Plc, Broadcom Inc., F-Secure Corp., International Business Machines Corp., Ivanti Inc., McAfee Corp., Panda Security SL, Samsung Electronics Co. Ltd., and Trend Micro Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Mobile Security Software Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive mobile security software market growth during the next five years
  • Precise estimation of the mobile security software market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the mobile security software industry across North America, APAC, Europe, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of mobile security software market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by End-user

    • Market segments
    • Comparison by End-user
    • Enterprises - Market size and forecast 2020-2025
    • Individual users - Market size and forecast 2020-2025
    • Market opportunity by End-user

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2020-2025
      • APAC - Market size and forecast 2020-2025
      • Europe - Market size and forecast 2020-2025
      • MEA - Market size and forecast 2020-2025
      • South America - Market size and forecast 2020-2025
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Overview
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • AO Kaspersky Lab
      • Avast Plc
      • Broadcom Inc.
      • F-Secure Corp.
      • International Business Machines Corp.
      • Ivanti Inc.
      • McAfee Corp.
      • Panda Security SL
      • Samsung Electronics Co. Ltd.
      • Trend Micro Inc.

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
      Technavio

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
      Technavio

      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
      Interested in this report?
      Get your FREE sample now!
      The mobile security software market growth will increase by $2745.80 million during 2020-2025.
      The mobile security software market is expected to grow at a CAGR of 9.68% during 2020-2025.
      Technavio has segmented the mobile security software market by end user (Enterprises and Individual users) and geographic (North America, APAC, Europe, MEA, and South America).
      AO Kaspersky Lab, Avast Plc, Broadcom Inc., F-Secure Corp., International Business Machines Corp., Ivanti Inc., McAfee Corp., Panda Security SL, Samsung Electronics Co. Ltd., Trend Micro Inc. are a few of the key vendors in the mobile security software market.
      North America will register the highest growth rate of 40.49% among the other regions. Therefore, the mobile security software market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the mobile security software market growth are:
      • Increasing incidence of cyberattacks
      • Increasing penetration of IoT and DDoS attacks
      The mobile security software market vendors should focus on grabbing business opportunities from the enterprises segment as it accounted for the largest market share in the base year.
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