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Mobile Security Software Market by End-user and Geography - Forecast and Analysis 2021-2025

  • Published: Dec 2021
  • Pages: 120
  • SKU: IRTNTR43443
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The mobile security software market share is expected to increase by USD 2.75 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 9.68%.

This mobile security software market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers mobile security software market segmentation by end-user (enterprises and individual users) and geography (North America, APAC, Europe, MEA, and South America). The mobile security software market report also offers information on several market vendors, including AO Kaspersky Lab, Avast Plc, Broadcom Inc., F-Secure Corp., International Business Machines Corp., Ivanti Inc., McAfee Corp., Panda Security SL, Samsung Electronics Co. Ltd., and Trend Micro Inc. among others.

What will the Mobile Security Software Market Size be During the Forecast Period?

Mobile Security Software Market Size

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"North America, as countries in this region, such as the US and Canada, are among the most technologically advanced countries and are pioneers in the adoption of technologies"

Mobile Security Software Market: Key Drivers, Trends, and Challenges

The increasing incidence of cyberattacks is notably driving the mobile security software market growth, although factors such as availability of free mobile security software may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the mobile security software industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Mobile Security Software Market Driver

One of the major factors contributing to the mobile security market growth is the increasing cases of business information thefts and insider fraud. Cyberattacks are becoming advanced and sophisticated, which are targeting people, networks, and devices. In the rapidly changing IT infrastructure, attackers are finding new ways of stealing valuable information and disrupting businesses and individuals by infiltrating into mobile devices and acquiring sensitive information. The increasing dependency on mobile applications for critical purposes such as transactions, purchases, and other related activities is leading to a rise in the number of data theft cases. Furthermore, with the emergence of social networking websites, it has become easy for attackers to extract information from vulnerable users. Such increasing cases of advanced and sophisticated thefts are forcing mobile users to adopt mobile security software.

Key Mobile Security Software Market Trend

Growing penetration of smartphones across the globe is the key trend driving the mobile security market growth. In 2020, the sales of smartphones witnessed strong growth, owing to the rising disposable incomes of consumers and increasing household spending power in emerging economies. In the same year, major smartphone manufacturers, such as Samsung Group, Apple Inc., and Huawei Technologies Co., Ltd., witnessed strong growth in the sales of smartphones. Therefore, an increase in the sales of smartphones around the world has provided high growth opportunities for vendors in the global mobile security software market. 

Key Mobile Security Software Market Challenge

The availability of free mobile security software is posing a severe threat to the mobile security software market growth. Such software can be downloaded and run on all platforms and is becoming popular in developing economies such as India and China. Most major vendors, such as Avast Software SRO, Quick Heal Technologies Ltd., Bitdefender, and AO Kaspersky Lab, among others, provide free mobile security software. Vendors use this as a strategy to attract customers and encourage them to upgrade it to premium mobile security software that offers additional features. However, most individual smartphone users prefer using free mobile security software. Hence, the increasing adoption of free mobile security software is reducing the overall revenue generated in the mobile security software market. 

This mobile security software market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Market Overview

The global systems software market within the global IT software market. The super parent global IT software market covers companies engaged in developing and producing application and systems software. It also includes companies offering database management software. The global systems software market covers organizations that are engaged in developing application development and management software, cloud computing software, data center and hosting software, IT management software, mobility software, networking software, security software, and storage software. It excludes companies classified in the development and production of home entertainment software. Technavio calculates the global systems software market size based on the combined revenue generated by companies engaged in the provision of all types of systems software, including cloud-based software.

Who are the Major Mobile Security Software Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • AO Kaspersky Lab
  • Avast Plc
  • Broadcom Inc.
  • F-Secure Corp.
  • International Business Machines Corp.
  • Ivanti Inc.
  • McAfee Corp.
  • Panda Security SL
  • Samsung Electronics Co. Ltd.
  • Trend Micro Inc.

 

This statistical study of the mobile security software market encompasses successful business strategies deployed by the key vendors. The mobile security software market is fragmented and the vendors are deploying growth strategies such as distinguishing their products and service offerings through a clear and unique value proposition to compete in the market.

Product Insights and News

  • AO Kaspersky Lab - The company offers a wide range of mobile security software such as KasperskyAnti-Virus, Kaspersky Internet Security and many mor

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The mobile security software market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Which are the Key Regions for Mobile Security Software Market?

Mobile Security Software Market Market segmentation by region

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40% of the market's growth will originate from North America during the forecast period. The US is a key market for mobile security software in North America. Market growth in North America will be faster than the growth of the market in other regions.

The growing security threats will facilitate the mobile security software market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating End-user Segments in the Mobile Security Software Market?

Mobile Security Software Market Segmentation

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The mobile security software market share growth by the enterprises segment will be significant during the forecast period. Enterprise mobile security software offer employees to work from remote locations using portable or mobile devices such as laptops, smartphones, and tablets. Digital transformation among enterprises has increased the adoption of mobile security software in industries such as BFSI, healthcare, and other manufacturing industries.

This report provides an accurate prediction of the contribution of all the segments to the growth of the mobile security software market size and actionable market insights on post COVID-19 impact on each segment.

 

Mobile Security Software Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 9.68%

Market growth 2021-2025

$ 2.75 billion

Market structure

Fragmented

YoY growth (%)

8.56

Regional analysis

North America, APAC, Europe, MEA, and South America

Performing market contribution

North America at 40%

Key consumer countries

US, UK, Germany, China, and Japan

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

AO Kaspersky Lab, Avast Plc, Broadcom Inc., F-Secure Corp., International Business Machines Corp., Ivanti Inc., McAfee Corp., Panda Security SL, Samsung Electronics Co. Ltd., and Trend Micro Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Mobile Security Software Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive mobile security software market growth during the next five years
  • Precise estimation of the mobile security software market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the mobile security software industry across North America, APAC, Europe, MEA, and South America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of mobile security software market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis: Systems software

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by End-user

    • 5.1 Market segments
      • Exhibit 15: End-user - Market share 2020-2025 (%)
    • 5.2 Comparison by End-user
      • Exhibit 16: Comparison by End-user
    • 5.3 Enterprises - Market size and forecast 2020-2025
      • Exhibit 17: Enterprises - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: Enterprises - Year-over-year growth 2020-2025 (%)
    • 5.4 Individual users - Market size and forecast 2020-2025
      • Exhibit 19: Individual users - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: Individual users - Year-over-year growth 2020-2025 (%)
    • 5.5 Market opportunity by End-user
      • Exhibit 21: Market opportunity by End-user

    6 Customer landscape

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 23: Market share by geography 2020-2025 (%)
    • 7.2 Geographic comparison
      • Exhibit 24: Geographic comparison
    • 7.3 North America - Market size and forecast 2020-2025
      • Exhibit 25: North America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 26: North America - Year-over-year growth 2020-2025 (%)
    • 7.4 APAC - Market size and forecast 2020-2025
      • Exhibit 27: APAC - Market size and forecast 2020-2025 ($ million)
      • Exhibit 28: APAC - Year-over-year growth 2020-2025 (%)
    • 7.5 Europe - Market size and forecast 2020-2025
      • Exhibit 29: Europe - Market size and forecast 2020-2025 ($ million)
      • Exhibit 30: Europe - Year-over-year growth 2020-2025 (%)
    • 7.6 MEA - Market size and forecast 2020-2025
      • Exhibit 31: MEA - Market size and forecast 2020-2025 ($ million)
      • Exhibit 32: MEA - Year-over-year growth 2020-2025 (%)
    • 7.7 South America - Market size and forecast 2020-2025
      • Exhibit 33: South America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 34: South America - Year-over-year growth 2020-2025 (%)
    • 7.8 Key leading countries
      • Exhibit 35: Key leading countries
    • 7.9 Market opportunity by geography
      • Exhibit 36: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • Exhibit 37: Impact of drivers and challenges
      • 8.3 Market trends

        9 Vendor Landscape

        • 9.1 Overview
          • Exhibit 38: Vendor landscape
        • 9.2 Landscape disruption
          • Exhibit 39: Landscape disruption
          • Exhibit 40: Industry risks

        10 Vendor Analysis

        • 10.1 Vendors covered
          • Exhibit 41: Vendors covered
        • 10.2 Market positioning of vendors
          • Exhibit 42: Market positioning of vendors
        • 10.3 AO Kaspersky Lab
          • 10.4 Avast Plc
            • Exhibit 46: Avast Plc - Overview
            • Exhibit 47: Avast Plc - Business segments
            • Exhibit 48: Avast Plc - Key offerings
            • Exhibit 49: Avast Plc - Segment focus
          • 10.5 Broadcom Inc.
            • Exhibit 50: Broadcom Inc. - Overview
            • Exhibit 51: Broadcom Inc. - Business segments
            • Exhibit 52: Broadcom Inc. - Key offerings
            • Exhibit 53: Broadcom Inc. - Segment focus
          • 10.6 F-Secure Corp.
            • Exhibit 54: F-Secure Corp. - Overview
            • Exhibit 55: F-Secure Corp. - Business segments
            • Exhibit 56: F-Secure Corp. - Key offerings
            • Exhibit 57: F-Secure Corp. - Segment focus
          • 10.7 International Business Machines Corp.
            • Exhibit 58: International Business Machines Corp. - Overview
            • Exhibit 59: International Business Machines Corp. - Business segments
            • Exhibit 60: International Business Machines Corp. - Key offerings
            • Exhibit 61: International Business Machines Corp. - Segment focus
          • 10.8 Ivanti Inc.
            • Exhibit 62: Ivanti Inc. - Overview
            • Exhibit 63: Ivanti Inc. - Product and service
            • Exhibit 64: Ivanti Inc. - Key offerings
          • 10.9 McAfee Corp.
            • Exhibit 65: McAfee Corp. - Overview
            • Exhibit 66: McAfee Corp. - Product and service
            • Exhibit 67: McAfee Corp. - Key News
            • Exhibit 68: McAfee Corp. - Key offerings
          • 10.10 Panda Security SL
            • Exhibit 69: Panda Security SL - Overview
            • Exhibit 70: Panda Security SL - Product and service
            • Exhibit 71: Panda Security SL - Key offerings
          • 10.11 Samsung Electronics Co. Ltd.
            • Exhibit 72: Samsung Electronics Co. Ltd. - Overview
            • Exhibit 73: Samsung Electronics Co. Ltd. - Business segments
            • Exhibit 74: Samsung Electronics Co. Ltd. - Key offerings
            • Exhibit 75: Samsung Electronics Co. Ltd. - Segment focus
          • 10.12 Trend Micro Inc.
            • Exhibit 76: Trend Micro Inc. - Overview
            • Exhibit 77: Trend Micro Inc. - Product and service
            • Exhibit 78: Trend Micro Inc. - Key offerings

          11 Appendix

          • 11.1 Scope of the report
            • 11.2 Currency conversion rates for US$
              • Exhibit 79: Currency conversion rates for US$
            • 11.3 Research methodology
              • Exhibit 80: Research Methodology
              • Exhibit 81: Validation techniques employed for market sizing
              • Exhibit 82: Information sources
            • 11.4 List of abbreviations
              • Exhibit 83: List of abbreviations

            Research Framework

            Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

            TechnavioINFORMATION SOURCES

            Primary sources

            • Manufacturers and suppliers
            • Channel partners
            • Industry experts
            • Strategic decision makers

            Secondary sources

            • Industry journals and periodicals
            • Government data
            • Financial reports of key industry players
            • Historical data
            • Press releases
            Technavio

            TechnavioDATA ANALYSIS

            Data Synthesis

            • Collation of data
            • Estimation of key figures
            • Analysis of derived insights

            Data Validation

            • Triangulation with data models
            • Reference against proprietary databases
            • Corroboration with industry experts
            Technavio

            TechnavioREPORT WRITING

            Qualitative

            • Market drivers
            • Market challenges
            • Market trends
            • Five forces analysis

            Quantitative

            • Market size and forecast
            • Market segmentation
            • Geographical insights
            • Competitive landscape
            Interested in this report?
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            Mobile Security Software Market market growth will increase by $2.75 bn during 2021-2025.
            The mobile security software market market is expected to grow at a CAGR of 9.68% during 2021-2025.
            Technavio has segmented the mobile security software market market by end-user (enterprises and individual users) ,geography (North America, APAC, Europe, MEA, and South America) , and geographic (North America, APAC, Europe, MEA, and South America).
            AO Kaspersky Lab, Avast Plc, Broadcom Inc., F-Secure Corp., International Business Machines Corp., Ivanti Inc., McAfee Corp., Panda Security SL, Samsung Electronics Co. Ltd., Trend Micro Inc. are a few of the key vendors in the mobile security software market market.
            North America will register the highest growth rate of 40% among the other regions. Therefore, the mobile security software market market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
            The key factors driving the mobile security software market market growth are:
            • Increasing incidence of cyberattacks
            • Increasing penetration of IoT and DDoS attacks
            The mobile security software market market vendors should focus on grabbing business opportunities from the enterprises segment as it accounted for the largest market share in the base year.
            • What are the key global market and the regional market share?
            • What are the revenue-generating key market segments?
            • What are the key factors driving and challenging this market’s growth?
            • Who are the key market vendors and their growth strategies?
            • What are the latest trends influencing the growth of this market?
            • What are the variables influencing the market growth in the primary regions?
            • What are the factors influencing the growth of the parent market?
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