The mobile security software market share is expected to increase by USD 2.75 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 9.68%.
This mobile security software market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers mobile security software market segmentation by end-user (enterprises and individual users) and geography (North America, APAC, Europe, MEA, and South America). The mobile security software market report also offers information on several market vendors, including AO Kaspersky Lab, Avast Plc, Broadcom Inc., F-Secure Corp., International Business Machines Corp., Ivanti Inc., McAfee Corp., Panda Security SL, Samsung Electronics Co. Ltd., and Trend Micro Inc. among others.
What will the Mobile Security Software Market Size be During the Forecast Period?
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"North America, as countries in this region, such as the US and Canada, are among the most technologically advanced countries and are pioneers in the adoption of technologies"
Mobile Security Software Market: Key Drivers, Trends, and Challenges
The increasing incidence of cyberattacks is notably driving the mobile security software market growth, although factors such as availability of free mobile security software may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the mobile security software industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Mobile Security Software Market Driver
One of the major factors contributing to the mobile security market growth is the increasing cases of business information thefts and insider fraud. Cyberattacks are becoming advanced and sophisticated, which are targeting people, networks, and devices. In the rapidly changing IT infrastructure, attackers are finding new ways of stealing valuable information and disrupting businesses and individuals by infiltrating into mobile devices and acquiring sensitive information. The increasing dependency on mobile applications for critical purposes such as transactions, purchases, and other related activities is leading to a rise in the number of data theft cases. Furthermore, with the emergence of social networking websites, it has become easy for attackers to extract information from vulnerable users. Such increasing cases of advanced and sophisticated thefts are forcing mobile users to adopt mobile security software.
Key Mobile Security Software Market Trend
Growing penetration of smartphones across the globe is the key trend driving the mobile security market growth. In 2020, the sales of smartphones witnessed strong growth, owing to the rising disposable incomes of consumers and increasing household spending power in emerging economies. In the same year, major smartphone manufacturers, such as Samsung Group, Apple Inc., and Huawei Technologies Co., Ltd., witnessed strong growth in the sales of smartphones. Therefore, an increase in the sales of smartphones around the world has provided high growth opportunities for vendors in the global mobile security software market.
Key Mobile Security Software Market Challenge
The availability of free mobile security software is posing a severe threat to the mobile security software market growth. Such software can be downloaded and run on all platforms and is becoming popular in developing economies such as India and China. Most major vendors, such as Avast Software SRO, Quick Heal Technologies Ltd., Bitdefender, and AO Kaspersky Lab, among others, provide free mobile security software. Vendors use this as a strategy to attract customers and encourage them to upgrade it to premium mobile security software that offers additional features. However, most individual smartphone users prefer using free mobile security software. Hence, the increasing adoption of free mobile security software is reducing the overall revenue generated in the mobile security software market.
This mobile security software market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Market Overview
The global systems software market within the global IT software market. The super parent global IT software market covers companies engaged in developing and producing application and systems software. It also includes companies offering database management software. The global systems software market covers organizations that are engaged in developing application development and management software, cloud computing software, data center and hosting software, IT management software, mobility software, networking software, security software, and storage software. It excludes companies classified in the development and production of home entertainment software. Technavio calculates the global systems software market size based on the combined revenue generated by companies engaged in the provision of all types of systems software, including cloud-based software.
Who are the Major Mobile Security Software Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- AO Kaspersky Lab
- Avast Plc
- Broadcom Inc.
- F-Secure Corp.
- International Business Machines Corp.
- Ivanti Inc.
- McAfee Corp.
- Panda Security SL
- Samsung Electronics Co. Ltd.
- Trend Micro Inc.
This statistical study of the mobile security software market encompasses successful business strategies deployed by the key vendors. The mobile security software market is fragmented and the vendors are deploying growth strategies such as distinguishing their products and service offerings through a clear and unique value proposition to compete in the market.
Product Insights and News
- AO Kaspersky Lab - The company offers a wide range of mobile security software such as KasperskyAnti-Virus, Kaspersky Internet Security and many mor
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The mobile security software market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Which are the Key Regions for Mobile Security Software Market?
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40% of the market’s growth will originate from North America during the forecast period. The US is a key market for mobile security software in North America. Market growth in North America will be faster than the growth of the market in other regions.
The growing security threats will facilitate the mobile security software market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
What are the Revenue-generating End-user Segments in the Mobile Security Software Market?
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The mobile security software market share growth by the enterprises segment will be significant during the forecast period. Enterprise mobile security software offer employees to work from remote locations using portable or mobile devices such as laptops, smartphones, and tablets. Digital transformation among enterprises has increased the adoption of mobile security software in industries such as BFSI, healthcare, and other manufacturing industries.
This report provides an accurate prediction of the contribution of all the segments to the growth of the mobile security software market size and actionable market insights on post COVID-19 impact on each segment.
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Mobile Security Software Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2020 |
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Forecast period |
2021-2025 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 9.68% |
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Market growth 2021-2025 |
$ 2.75 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
8.56 |
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Regional analysis |
North America, APAC, Europe, MEA, and South America |
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Performing market contribution |
North America at 40% |
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Key consumer countries |
US, UK, Germany, China, and Japan |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
AO Kaspersky Lab, Avast Plc, Broadcom Inc., F-Secure Corp., International Business Machines Corp., Ivanti Inc., McAfee Corp., Panda Security SL, Samsung Electronics Co. Ltd., and Trend Micro Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Mobile Security Software Market Report?
- CAGR of the market during the forecast period 2021-2025
- Detailed information on factors that will drive mobile security software market growth during the next five years
- Precise estimation of the mobile security software market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the mobile security software industry across North America, APAC, Europe, MEA, and South America
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of mobile security software market vendors
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