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The mobile situational awareness market size is estimated to grow at a CAGR of 4.53% between 2022 and 2027. The market size is forecast to increase by USD 3,190.6 million. The growth of the market depends on several factors, including growing smartphone penetration globally, increasing demand for real-time information and rising security concerns. Mobile situational awareness refers to the ability to gather, process, and understand real-time information about a particular situation or environment using mobile devices, such as smartphones, tablets, or other portable technologies. It leverages mobile technology to access, analyze, and share critical information, enabling individuals or organizations to make informed decisions and respond effectively to changing circumstances.
This mobile situational awareness market report extensively covers market segmentation by application (military and defense, aerospace, automotive, marine security, and others), component (network video recorders, sensors, global positioning system, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Increasing demand for real-time information is a major challenge that hinders market growth. With rapid technological advancements and the interconnectedness of organizations, individuals are increasingly reliant on timely, accurate, and actionable data. For effective decision-making, response coordination, and operational efficiency across various industries and end-users, real-time information has become a crucial asset. Also, the pervasiveness of mobile devices like smartphones and tablets has intensified the hunger for real-time information. For real-time information and decision support, industries such as public safety, defense, transportation, healthcare, logistics, and many others have witnessed a particularly high demand.
For instance, first responders depend on up-to-the-minute information to coordinate emergency response functions effectively. Real-time traffic updates and route optimization are vital for the efficient movement of people and goods in transportation. Consequently, the rising requirement for rapid and data-driven decision-making underscores the indispensable role that real-time information plays in today's interconnected world. Such factors will drive the growth of the global mobile situational awareness market during the forecast period.
Integration of AI and ML in mobile situational awareness solutions is an emerging trend shaping the market growth. To provide several key benefits, Artificial Intelligence (AI) and Machine Learning (ML) are now being embedded within mobile situational awareness solutions. Firstly, these technologies improve the data analysis capabilities of cyber situational awareness systems significantly. Moreover, to mobile situational awareness solutions, AI and ML bring predictive capabilities. ML models can interpret historical data and current inputs to predict future events or trends. This is valuable in industries and applications where proactive decision-making is important, such as supply chain management, public safety, or finance.
Similarly, AI and ML allow improved anomaly detection, which is important for cybersecurity and safety-critical applications. They can determine deviations from established patterns or norms, allowing organizations to respond fast to threats or irregularities. Therefore, the integration of AI and ML in mobile situational awareness solutions is anticipated to fuel the growth of the global mobile situational awareness market during the forecast period.
Data privacy issues related to mobile situational awareness solutions are a significant challenge hindering market growth. Data privacy issues represent a notable challenge to the growth of the global mobile situational awareness market. Such solutions, which depend on the constant accumulation and analysis of real-time data from different sources, manage extensive amounts of sensitive and potentially confidential information. In addition, they are vulnerable to data privacy breaches and non-compliance with regulatory standards, which can restrict their adoption and negatively affect the growth of the cyber situational awareness market.
Moreover, some jurisdictions require that certain data be stored within specific geographic boundaries, which potentially clashes with the use of cloud-based mobile situational awareness solutions that depend on global data storage and accessibility. Hence, data privacy issues related to mobile situational awareness solutions can become a significant challenge for the growth of the market during the forecast period.
The market share growth by the military and defense segment will be significant during the forecast period. Globally, mobile situational awareness is playing a key role in improving the operational effectiveness, safety, and strategic capabilities of armed forces. Such technologically advanced systems deliver a real-time and holistic view of the operational environment, offering many benefits across different facets of military and defense operations.
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The military and defense segment was the largest and was valued at USD 3,702.83 million in 2017. Another critical area is border security, where cyber situational awareness is significant. Additionally, situational awareness systems also support intelligence agencies by enabling the collection, analysis, and dissemination of critical intelligence. Also, they help combine data from various sources, including satellite imagery, human intelligence, and signals intelligence, ultimately aiding military planning, counterterrorism efforts, and national security strategies. Therefore, mobile situational awareness solutions will continue to play a significant role in the military and defense sector, thereby contributing to the growth of the market in the military and defense segment during the forecast period.
Network video recorders (NVRs) are pivotal components of mobile situational awareness systems, offering indispensable capabilities in capturing, storing, and managing video data. These devices are designed to facilitate the surveillance and monitoring aspects of situational awareness across various industries. NVRs serve as the central hub for video data management. They are typically equipped with multiple video input channels, allowing them to connect to a network of surveillance cameras and sensors. When integrated with these devices, NVRs capture video feeds in real-time. In the context of mobile situational awareness, NVRs support remote access to video data. Authorized users can access live video feeds or recorded footage from remote locations, enhancing real-time monitoring and incident response capabilities. NVRs can be integrated seamlessly with other components of situational awareness systems, such as GPS sensors, sensors, and communication equipment. This integration enables a comprehensive understanding of the situational environment by combining the video data with other real-time information sources. Thus, such wide-ranging benefits of NVRs will drive their demand, thereby contributing to the growth of the market in focus on the NVR segment during the forecast period.
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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the most major and advanced regions in the global mobile situational awareness market is North America. The regional market, encompassing mainly the US and Canada, has established itself as a leader in embracing and promoting mobile situational awareness solutions across various industries, such as military and defense, thereby contributing to the growth of the mobile situational awareness market in the region. The presence of pivotal companies such as COMMANDWEAR SYSTEMS INC, which is headquartered in Canada.
For instance, for first responders and field personnel, COMMANDWEAR SYSTEMS INC has linked its mobile and wearable situational awareness apps with the top emergency management system created by Juvare. Therefore, the presence of pivotal companies in the region not only contributes to the growth of the regional mobile situational awareness market but also influences the global mobile situational awareness market landscape. Such factors are expected to drive market growth in the region during the forecast period.
In 2020, the COVID-19 outbreak negatively impacted the regional market. However, the lockdown restrictions were relaxed in the second half of 2020 due to large-scale COVID-19 vaccination drives conducted across North America. This resulted in the resumption of operations in several end-user industries, including defense, which allowed the regional market. Therefore, the growing operations in different end-user industries, such as defense, logistics, and others, will drive the growth of the mobile situational awareness market during the forecast period.
The Mobile Situational Awareness Market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Mobile Situational Awareness Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Advanced Micro Devices Inc. - The company offers mobile situational awareness such as Zynq 7000 SoCs for real-time situational awareness in Aerospace and Defense.
Airbus SE - The company offers mobile situational awareness such as real-time awareness by mastering the tool-set to process, validate, analyze, predict, and represent cybersecurity in aerospace.
BAE Systems Plc - The company offers mobile situational awareness such as BattleView 360 which is an agile situational awareness tool that employs advanced monocle and imaging technology, providing soldiers with a 360-degree, real-time view outside of their combat vehicles.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The mobile situational awareness market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Mobile Situational Awareness Market Scope |
|
Report Coverage |
Details |
Page number |
193 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.53% |
Market growth 2023-2027 |
USD 3,190.6 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.0 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 33% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Advanced Micro Devices Inc., Airbus SE, BAE Systems Plc, Barco NV, Canon Inc., Cyware Labs Inc., General Dynamics Corp., General Electric Co., Honeywell International Inc., International Business Machines Corp., Johnson Controls International Plc, L3Harris Technologies Inc., Lockheed Martin Corp., NetScout Systems Inc., Palantir Technologies Inc., Pleora Technologies Inc., Qualcomm Inc., Raytheon Technologies Corp., Robert Bosch GmbH, and The Boeing Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Component
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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