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The consumer demand for organic products has broadened. Natural and organic food stores and cooperatives are not the only vendors, but mainstream mass market stores and retailers like Tesco, Wal-Mart and Costco now provide organic products such as organic tea, cereals, oats and fats, seasonings like ketchup, spices powder and many others. Technavio’s market research analysts predict the natural and organic food market in the US to grow at a CAGR of over 14% in 2014.
The US dominates the global organic food market, and Germany and France follow it. US contributes almost 50% to the global market share, primarily because of the increased awareness about healthy lifestyles and healthy food among the US population.
The natural food segment is expected to dominate the natural and organic food market in the US during the forecast period. An increase in the number of private labels, a limited number of government regulations, and rising natural food retail outlets fosters the growth of this market. Amazon entered the organic retail market with more than 100 organic brands ranging from snacks to oils and beans in 2014.
The natural and organic food market in the US was dominated by the mass merchandiser segment in 2014, and it accounted for a market share of approximately 45%-47%. The retail mass merchandisers segment is primarily a mass merchandiser and includes supermarkets, hypermarkets, discount houses, and warehouse clubs.
The other prominent vendors of this market include Albert's Organic, Chiquita Brands International, Dean Foods, Eden Foods, Gardenburger, General Mills, Gerber Products, Heinz, Keurig Green Mountain Natural Value, New Organics, Quaker Oats, Sunopta, Wal-Mart Stores, and Whole Foods.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by type
PART 07: Market segmentation by distribution channel
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
PART 14: Key vendor analysis
PART 15: Appendix
PART 16: Explore Technavio
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