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The natural protein powder market share is expected to increase by USD 2.81 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 8.08%.
This natural protein powder market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers natural protein powder market segmentation by product (natural plant-based protein powder, natural whey protein powder, and other natural protein powder) and geography (North America, Europe, APAC, South America, and MEA). The natural protein powder market report also offers information on several market vendors, including Amway Corp., Cargill Inc., Glanbia Nutritionals Inc., GNC Holdings Inc., Herbalife Nutrition Ltd., Kerry Group Plc, Makers Nutrition LLC., NOW Health Group Inc., Organic Valley, and Sports Supplements Ltd. among others.
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The increasing preference for plant-based diets to fuel the market is notably driving the natural protein powder market growth, although factors such as challenges faced in improving the palatability of plant-based proteins hamper growth may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the natural protein powder industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Natural Protein Powder Market Driver
The increasing preferences for plant-based diets is one of the key drivers for the natural protein powder market share growth. With the rise in awareness and understanding of animal cruelty, there has been a boost in consumers choosing a plant-based diet. Moreover, the perception of consumers about plant-based goods that they are safer and healthier than animal-based products has compelled the manufacturers for developing new sources of plant proteins to satisfy the increasing global vegan population. Thus, the rise in interest for natural and organic products is expected to drive the natural protein powder market during the forecast period.
Key Natural Protein Powder Market Challenge
The improvement in palatability of plant protein is one of the key challenges for the natural protein powder market share growth. The flavor profiles of plant-based proteins is one of the sensory parameters that require improvements to increase the palatability and acceptability of finished products. The raw protein extracted from plants when added to products generally gives an off-flavor and unpleasant taste. Thus, the challenges faced in enhancing the palatability of plant-based proteins is expected to impact the natural protein powder market growth during the forecast period.
This natural protein powder market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the natural protein powder market encompasses successful business strategies deployed by the key vendors. The natural protein powder market is fragmented and the vendors are deploying growth strategies such as acquiring other smaller brands and increase the market presence to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The natural protein powder market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
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32% of the market's growth will originate from North America during the forecast period. The US and Canada are the key markets for natural protein powder market in North America. Market growth in this region will be faster than the growth of the market in South American regions. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
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The natural protein powder market share growth by the natural plant-based protein powder segment will be significant during the forecast period. Soy protein powder, wheat protein powder, and pea protein powder are the most popular and widely consumed protein powders and are considered healthier than meat protein. Moreover, plant-based proteins are helpful in reducing obesity and chronic inflammation and improving metabolism and others. Thus, the high health benefits of the product segment is expected to elevate the natural protein powder market share growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the natural protein powder market size and actionable market insights on post COVID-19 impact on each segment.
Natural Protein Powder Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.08% |
Market growth 2021-2025 |
$ 2.81 billion |
Market structure |
Fragmented |
YoY growth (%) |
7.22 |
Regional analysis |
North America, Europe, APAC, South America, and MEA |
Performing market contribution |
North America at 32% |
Key consumer countries |
US, Germany, Canada, China, and UK |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Amway Corp., Cargill Inc., Glanbia Nutritionals Inc., GNC Holdings Inc., Herbalife Nutrition Ltd., Kerry Group Plc, Makers Nutrition LLC., NOW Health Group Inc., Organic Valley, and Sports Supplements Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Market Segmentation by Product
Customer landscape
Geographic Landscape
Vendor Landscape
Vendor Analysis
Appendix
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