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The Non-thermal Pasteurization Market size is estimated to grow by USD 3.28 billion at a CAGR of 19.84% between 2022 and 2027. Market growth hinges on various factors, including the expanding utilization of HPP technology, rising consumer demand for packaged food and beverages, and the increasing necessity to extend the shelf life of food products while retaining their nutritional value. These elements collectively contribute to the market's expansion, reflecting a shift towards advanced food preservation methods. Moreover, the growing consumer preference for convenient, ready-to-eat food options further propels the adoption of HPP technology in food processing. Additionally, the ability of HPP to maintain food quality and safety without compromising on taste or nutritional content aligns with consumer preferences for healthier, minimally processed foods.
It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
Market Forecast 2023-2027
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This report extensively covers market segmentation by application (food, beverages, pharmaceuticals, and cosmetics), type (solid and liquid), and geography (North America, Europe, APAC, South America, and the Middle East and Africa).
The food segment is estimated to witness significant growth during the forecast period. Some of the main food products which use non-thermal pasteurization techniques such as HPP include various fruits and vegetables that can be processed into sauces, salads, chunks, slices, ready-to-eat products, coulis, and purees, among others.
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The food segment was the largest segment and was valued at USD 607.94 million in 2017.HPP technique is one of the most used non-thermal pasteurization techniques as it tends to increase the shelf-life of these food products. For instance, HPP can improve the shelf life of processed fruits and vegetables by up to eight times, depending on the product and its nutritional properties. Another factor that significantly drives the growth of this segment is the high demand for this technique from vegan consumers in developing countries. Some of the prominent companies which are operating in this market include Hyperbaric and JBT which offer HPP equipment for processing fruits and vegetables. Hence, such applications are expected to drive the growth of this segment which, in turn, will drive the growth of the global non-thermal pasteurization market growth during the forecast period.
Based on application, the segment is divided into solid and liquid. HPP is one of the most commonly used non-thermal pasteurization in solid food products. One of the main advantages of the HPP technique is that it retains the freshness of food products for three months after packaging, which is very important for consumers as they expect food and beverages to have better nutritional quality without additives and preservatives, be ready-to-eat, and having a long shelf life, and completely safe. Hence, this non-thermal pasteurization eradicates pathogens such as Salmonella, E. Coli, Listeria, Vibrio, norovirus, etc.) and other microorganisms that are responsible for the spoilage of food items. Hence, such applications are expected to drive the growth of the global non-thermal pasteurization market growth during the forecast period.
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North America is estimated to contribute 35% to the growth by 2027. Technavio's analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period. Some of the major factors which are significantly driving the market growth in North America is the presence of several food processing companies that use non-thermal pasteurization, such as high-pressure processing technology, in food processing operations. There is increasing adoption of non-thermal pasteurization techniques by several US food processing companies due to the growing need to prevent the growth of pathogens. Also increasing support from government institutions and other regulatory bodies such as the US Food and Drug Administration (FDA) and the Food Safety and Inspection Service (FSIS), have authorized the use of non-thermal pasteurization in food processing applications. Hence, such factors are expected to drive the growth of the market in the region during the forecast period.
The market is experiencing growth driven by the demand for healthy food products and the need for effective microbial kill in food production. Technologies such as pulsed electric fields (PEF) and ultrasonication are being used to ensure food safety while preserving the sensory characteristics of the products. These methods offer advantages such as economies of scale and are particularly useful in processing frozen meat, poultry, dairy food, and red meat. Despite the high capital investments required, the dairy industry and other sectors are adopting these technologies to mitigate the risk of foodborne illness while maintaining the color, flavor, and overall quality of their products. Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market.
Many food processing companies follow several methods to increase the shelf life of food products including traditional thermal methods for food preservation. However, these methods tend to destroy the vitamins and other nutrients and change the natural flavor. As a result, there is an increasing demand for non-thermal pasteurization techniques as it improves the shelf life of food products. One of the key benefits of non-thermal pasteurization includes the retention of nutrients and functional components in processed food products. Hence, such benefits are expected to drive market growth during the forecast period.
Clean Label mainly refers to products that are free from artificial ingredients and allergens. Some of the key types of clean-label products include those food products that claim to be organic and free from hormones, glutens, and antibiotics. As a result, there is increasing adoption of non-thermal pasteurization technology and equipment as the manufacturers of clean-label food products require proper processing to improve and maintain their quality and nutritional integrity. There is an increasing demand for Non-thermal pasteurization techniques, especially HPP, owing to the e increasing demand for clean-label food and beverages, as they do not use any preservatives and additives, unlike traditional thermal and chemical treatments. Hence, such applications are expected to drive the market growth during the forecast period.
Even though there are some advantages to non-thermal pasteurization methods such as extending the shelf-life of food products, reducing food wastage, and many others, on the other hand, there are several disadvantages as well. Some of the key limitations of non-thermal pasteurization techniques such as HPP include possible changes in the texture or color of food products and the ineffectiveness of the techniques on dry food products. Hence, due to such limitations, other end-users may prefer the thermal pasteurization process which can significantly hinder the market growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
American Pasteurization Co: The company offers non-thermal pasteurization such as High-Pressure Processing to process fresh foods and beverages.
EXDIN Solutions Sp. zoo: The company offers non-thermal pasteurization such as High-Pressure Processing for Juices and Beverages, Fruit and Vegetable Products, Meat Products, Baby Foods.
FresherTech: The company offers non-thermal pasteurization such as FresherTech Mono Single Chamber Systems, and FresherTech Quattro Four Chamber Systems.
We also have detailed analyses of the market's competitive landscape and offer information on 17 market companies, including:
Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments
The market is driven by a growing demand for health-conscious food products free from artificial preservatives and harmful bacteria. Increased awareness about food safety and stringent food safety regulations are pushing food processing entities to adopt technologies such as pulsed electric field (PEF) and ultraviolet radiation for minimal processing. These methods offer a chemical-free approach to food preservation, maintaining natural flavors and textures while ensuring efficiency and sustainability. While the initial capital investment and equipment requirements are significant, these technologies are gaining traction, especially in the convenience food sector for products like frozen foods, ready-to-eat foods, and shelf-stable items.
Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 19.84% |
Market growth 2023-2027 |
USD 3.28 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
19.44 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, Mexico, China, Germany, and Brazil |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
American Pasteurization Co., Bao Tou KeFa High Pressure Technology Co. Ltd., EXDIN Solutions Sp. zoo, FresherTech, Hiperbaric S.A., Holmach Ltd., HPP FOOD TECHNOLOGY SL, Hydrolock, John Bean Technologies Corp., Kobe Steel Ltd., Lineage Logistics Holdings LLC, Lyras AS, Pulsemaster, The MGT Group, thyssenkrupp AG, Universal Pure LLC, and Ypsicon Advanced Technologies SL |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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