The global oil control lotion market size has the potential to grow by USD 3.83 billion during 2019-2023 and the market’s growth momentum will accelerate throughout the forecast period.
This report provides a detailed analysis of the market by geography (APAC, Europe, MEA, North America, and South America) and distribution channel (online and offline). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors including Arbonne International LLC, Beiersdorf AG, e.l.f. Beauty Inc., Johnson & Johnson Services Inc., KOSÉ Corp., L’Oréal SA, Shiseido Co. Ltd., The Estée Lauder Companies Inc., The Hain Celestial Group Inc., and Unilever Group.
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The market is fragmented, and the degree of fragmentation will increase during the forecast period. Market vendors are launching new products, innovating existing cosmetics product lines, and developing new technologies for acne treatment to increase their share in the market. Arbonne International LLC, Beiersdorf AG, and e.l.f. Beauty Inc. are some of the major market participants. Though the accelerating growth momentum will offer immense growth opportunities, the availability of counterfeit products will challenge the growth of the market participants. To increase their oil control lotion market share, companies should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
To help clients improve their market position, this oil control lotion market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this oil control lotion market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.
This oil control lotion market research report provides information on the production, sustainability, and prospects of several leading oil control lotion manufacturers, including:
Europe is one of the largest markets for oil control lotions and the region will offer several growth opportunities to market vendors during the forecast period. The growing preference for online shopping and the effectiveness of celebrity endorsements are some of the factors contributing to oil control lotion market growth in this region.
Almost 34% of the market’s growth will originate from Europe during the forecast period. Germany is a key market for oil control lotion in Europe. Market growth in this region will be slower than the growth of the market in other geographies.
Oil Control Lotion Market: Segmentation by Distribution Channel
Organized retail distribution is the most preferred mode of distribution for oil control lotions because it offers consumers the chance to touch and feel the products before purchasing. The adoption of various promotional and marketing strategies, increasing focus on store expansions, and availability of a wide assortment of products will fuel the growth of the oil control lotion market in the offline segment.
However, market growth in this segment will be slower than the growth of the market in the online segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the oil control lotion market size.
Oil Control Lotion Market: Key Drivers and Trends
The premiumization of oil control lotions will be a significant factor driving the growth of the oil control lotion market. The growing preference for high quality products that are less toxic, offer long lasting solutions, and do not have adverse effects on the skin have encouraged market vendors to offer premium oil control cosmetics, including oil control lotions. Several market vendors are also offering premium oil control lotions for specific skin issues. These products are especially targeted at consumers who are conscious about their facial look and skin nourishment and can afford high-quality premium oil control cosmetics. The rising trend of grooming at home will further boost the demand for premium oil control lotions. Product premiumization will boost the demand of oil control lotions and fuel the growth of the market throughout the next five years.
The increasing demand for grooming cosmetics for men will be one of the critical oil control lotion market trends contributing to the market growth.
The demand for oil control lotions, such as oil control moisturizers and creams is increasing among men.
These oil control products help in preventing skin redness and acne problems caused due to excessive oil secretion.
With increasing consciousness about appearance among men, the demand for oil control lotions will also grow.
To cater to this growing demand, market vendors are offering oil control lotions specifically for men.
For instance, Oil Eliminator is an oil control lotion for men offered by L’Oréal under the brand name Kiehl’s.
During 2019-2023, the oil control lotion market size will grow at a CAGR of almost 6%.