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The OLED display market size has the potential to grow by USD 37.25 billion during 2020-2024, and the market's growth momentum will accelerate during the forecast period.
This report provides a detailed analysis of the market by technology (AMOLED and PMOLED), product (rigid and flexible), application (mobile devices, TV, wearables, and others), and geography (APAC, North America, Europe, South America, and MEA). Also, the report analyzes the market's competitive landscape and offers information on several market vendors, including BenQ Corp., eMagin Corp., Kopin Corp., LG Electronics Inc., OSRAM Licht AG, Panasonic Corp., Pioneer Corp., Samsung Electronics Co. Ltd., Japan Display Inc., and Universal Display Corp.
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The market is concentrated. Also, the competition in the market is expected to increase significantly by the end of the forecast period as more vendors are expected to enter the market due to its potential. The transition from LCD manufacturing to OLED manufacturing would be challenging for the vendors, as it involves extensive infrastructure, production line, and procurement of IPs or technological advances through R&D. BenQ Corp., eMagin Corp., and Kopin Corp. are some of the major market participants. Although the preference for OLED displays over LCDs will offer immense growth opportunities, the high cost of OLED display panels will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
To help clients improve their market position, this OLED display market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market's competitive landscape and offers information on the products offered by various companies. Moreover, this OLED display market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.
This report provides information on the production, sustainability, and prospects of several leading companies, including:
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APAC was the largest OLED display market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. Factors such as the presence of low-cost labor and the availability of raw materials for manufacturing plants for OLED displays will significantly drive OLED display market growth in this region over the forecast period.
67% of the market's growth will originate from APAC during the forecast period. South Korea (Republic of Korea), China, Taiwan, and Japan are the key markets for OLED displays in APAC. Market growth in this region will be faster than the growth of the market in other regions.
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The increase in unit shipments of consumer electronics such as TVs and smartwatches having AMOLED displays is driving the AMOLED market segment growth. Moreover, AMOLED technology consumes less power and exhibits high-speed performance. As a result, the OLED display market share growth by the AMOLED segment will be significant during the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the OLED display market size.
The growing preference for OLED display, resulting from its superiority over LCD, is one of the critical factors that will drive the OLED display market growth in the coming years. The adoption of OLED screen in smartphones and TV sets is high because every pixel acts as its light source and does not require a separate light or colored filter. The use of OLED technology is also gaining popularity as it comprises fewer layers compared with LCD, leading to the development of thinner designs. Also, OLED displays are cost-efficient, consumes less power, has enhanced viewing angle, contrast ratio, and black level in comparison to LCD.
There is an increase in research activities and investments in the field of OLEDs to develop transparent advanced products such as active matrix OLED (AMOLED) and transparent passive matrix OLED (TPMOLED). The introduction of such OLED displays with enhanced features and functionalities will further encourage manufacturers to use OLED in their products. Moreover, the display and smartphone industries are banking on enhanced OLED display to spur replacement demand and bring stronger growth to a mature market. These factors will drive the OLED display market growth. The market will register a CAGR of over 17% by 2024.
APAC OLED Display market - The market share will grow at a CAGR of 41.7 percent over the period 2013-2018.
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Five Forces Analysis
Market Segmentation by Product
Market Segmentation by Application
Market Segmentation by Technology
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
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