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The online apparel footwear and accessories market share in the US is expected to increase by USD 91.54 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 11.91%.
This online apparel footwear and accessories market in US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the online apparel footwear and accessories market in US segmentation by product (apparel, footwear, and accessories) and end-user (women and girls and men and boys). The online apparel footwear and accessories market in US report also offers information on several market vendors, including Amazon.com Inc., Costco Wholesale Corp., Gap Inc., J. C. Penney Co. Inc., Kohls Corp., Macys Inc., Nordstrom Inc., Target Corp., Transform SR Brands LLC, and Walmart Inc. among others.
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Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increasing penetration of the internet and smartphones is notably driving the online apparel footwear and accessories market growth in the US, although factors such as data security and privacy concerns associated with online shopping may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online apparel footwear and accessories industry in US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Online Apparel Footwear And Accessories Market Driver in US
One of the key factors driving the online apparel footwear and accessories market growth in the US is the increasing penetration of the internet and smartphones. The US is the third-largest country in terms of internet users in the world (after China and India). On average, a US Internet user spends more than 90 hours online per week, almost five times the global average. In addition, broadband penetration in the country has increased recently with the growth in the number of both fixed and wireless broadband connections. These factors have compelled the marketers of apparel, footwear, and accessories to expand their product offerings through digital platforms. For instance, Nike, Intidex (ZARA), Gap, Calvin Klein, H&M, and Tommy Hilfiger have their own online portals. Other factors such as the availability of a wide range of products, convenience, security measures offered by e-retailers for online payments, and free delivery is expected to further support the market growth in the US during the forecast period.
Key Online Apparel Footwear And Accessories Market Trend in US
Another key factor driving the online apparel footwear and accessories market growth in US is the integration of augmented reality (AR) into online shopping platforms. The inability to see, try, and touch products make customers skeptical about purchasing products online. Thus, every sector of the retail industry in the US is using AR technology to enhance customer experience. For instance, about 55% of the clothing, 35% of the footwear, and 22% of the toy retailers in the US are using some sort of AR technology in their smartphone and tablet applications. For instance, the Amazon app has AR technology, which helps shoppers to navigate to the AR View feature to browse various products and imagine them in their homes. Similarly, Converse from Nike launched an application called The Sampler, which allows shoppers to virtually try shoes using their smartphone camera. Such factors are expected to positively impact the market growth in the forecast period.
Key Online Apparel Footwear And Accessories Market Challenge in US
One of the key challenges to the online apparel footwear and accessories market growth in US is the data security and privacy concerns associated with online shopping. In 2020, the total number of data breaches reached 1001 in the US. Every year, online retailers are losing billions of dollars due to credit card fraud, which has become a key challenge for vendors. Any losses to brick-and-mortar stores due to fraud are covered by credit card companies, including Visa and MasterCard. However, this is not the case for online retailers such as Amazon, Macy's, and Nordstrom, which stand as a major hindrance to the growth of this market. Such factors are expected to challenge the market growth in the US during the forecast period.
This online apparel footwear and accessories market in US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the online apparel, footwear and accessories market in US as a part of the global apparels, accessories, and luxury goods market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online apparel footwear and accessories market in US during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the online apparel footwear and accessories market in US encompasses successful business strategies deployed by the key vendors. The online apparel footwear and accessories market in US is fragmented and the vendors are deploying growth strategies such as an increase in R&D investments to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The online apparel footwear and accessories market in US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the online apparel footwear and accessories market in US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global apparel, accessories, and luxury goods market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
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The online apparel footwear and accessories market share growth in US by the apparel segment will be significant during the forecast period. The apparel market in the US is expected to witness high adoption of premium products in the coming years owing to frequent marketing initiatives, such as social media campaigns and celebrity endorsements, by the vendors operating in the country. For instance, in 2021, Cardi B endorses Rebook clothing lines designed for casual sportswear.
This report provides an accurate prediction of the contribution of all the segments to the growth of the online apparel footwear and accessories market size in US and actionable market insights on post COVID-19 impact on each segment.
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Online Apparel Footwear And Accessories Market Scope in US |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 11.91% |
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Market growth 2022-2026 |
$ 91.54 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
11.37 |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Amazon.com Inc., Costco Wholesale Corp., Gap Inc., J. C. Penney Co. Inc., Kohls Corp., Macys Inc., Nordstrom Inc., Target Corp., Transform SR Brands LLC, and Walmart Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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***1. Executive Summary
***2. Market Landscape
**2.1 Market ecosystem
*Exhibit 01: Parent market
**2.2: Market Characteristics
*Exhibit 02: Market Characteristics
**2.2 Value chain analysis
*Exhibit 03: Value chain analysis: Apparel, accessories, and luxury goods market
*2.2.1 Inputs
*2.2.2 Inbound logistics
*2.2.3 Operations
*2.2.4 Outbound logistics
*2.2.5 Marketing and sales
*2.2.6 Service
***3. Market Sizing
**3.1 Market definition
*Exhibit 04: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 05: Market segments
**3.3 Market size 2020
**3.4 Market outlook: Forecast for 2020 - 2025
*3.4.1 Estimating growth rates for emerging and high-growth markets
*3.4.2 Estimating growth rates for mature markets
*Exhibit 06: Global - Market size and forecast 2021 - 2026 ($ billion)
*Exhibit 07: Global market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 08: Five forces analysis 2021 & 2026
**4.2 Bargaining power of buyers
*Exhibit 09: Bargaining power of buyers
**4.3 Bargaining power of suppliers
*Exhibit 10: Bargaining power of suppliers
**4.4 Threat of new entrants
*Exhibit 11: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 12: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 13: Threat of rivalry
**4.7 Market condition
*Exhibit 14: Market condition - Five forces 2021
***5 Market Segmentation by Product
**5.1 Market segments
*The segments covered in this chapter are:
*Exhibit 15: Product - Market share 2021-2026 (%)
**5.2 Comparison by Product
*Exhibit 16: Comparison by Product
**5.3 Apparel - Market size and forecast 2021-2026
*Exhibit 17: Apparel - Market size and forecast 2021-2026 ($ billion)
*Exhibit 18: Apparel - Year-over-year growth 2021-2026 (%)
**5.4 Footwear - Market size and forecast 2021-2026
*Exhibit 19: Footwear - Market size and forecast 2021-2026 ($ billion)
*Exhibit 20: Footwear - Year-over-year growth 2021-2026 (%)
**5.5 Accessories - Market size and forecast 2021-2026
*Exhibit 21: Accessories - Market size and forecast 2021-2026 ($ billion)
*Exhibit 22: Accessories - Year-over-year growth 2021-2026 (%)
**5.6 Market opportunity by Product
*Exhibit 23: Market opportunity by Product
***6 Market Segmentation by End-user
**6.1 Market segments
*The segments covered in this chapter are:
*Exhibit 24: End-user - Market share 2021-2026 (%)
**6.2 Comparison by End-user
*Exhibit 25: Comparison by End-user
**6.3 Women and girls - Market size and forecast 2021-2026
*Exhibit 26: Women and girls - Market size and forecast 2021-2026 ($ billion)
*Exhibit 27: Women and girls - Year-over-year growth 2021-2026 (%)
**6.4 Men and boys - Market size and forecast 2021-2026
*Exhibit 28: Men and boys - Market size and forecast 2021-2026 ($ billion)
*Exhibit 29: Men and boys - Year-over-year growth 2021-2026 (%)
**6.5 Market opportunity by End-user
*Exhibit 30: Market opportunity by End-user
***7 Customer landscape
**7.1 Overview
*Exhibit 31: Customer landscape
***8 Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Increasing penetration of the Internet and smartphones
*8.1.2 Availability of multiple payment options for online transactions
*8.1.3 Free shipping and hassle-free return policies
**8.2 Market challenges
*8.2.1 Data security and privacy concerns associated with online shopping
*8.2.2 Presence of counterfeit products
*8.2.3 Stringent government regulations
*Exhibit 32: Impact of drivers and challenges
**8.3 Market trends
*8.3.1 Integration of augmented reality (AR) into online shopping platforms
*8.3.2 Increasing adoption of omnichannel retailing
*8.3.3 Growing adoption of social media platforms
*Exhibit 33: Market positioning of vendors
***9. Vendor Landscape
**9.1 Overview
*Exhibit 34: Vendor landscape
**9.2 Landscape disruption
*The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025.
*Exhibit 35: ?Landscape disruption?
*Exhibit 36: Industry risks
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 37: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 38: ?Market positioning of vendors?
**10.3 Amazon.com Inc.
*Exhibit 39: Amazon.com Inc. - Overview
*Exhibit 40: Amazon.com Inc. - Business segments
*Exhibit 41: Amazon.com Inc. - Key offerings
*Exhibit 42: Amazon.com Inc. - Segment focus
**10.4 Costco Wholesale Corp.
*Exhibit 43: Costco Wholesale Corp. - Overview
*Exhibit 44: Costco Wholesale Corp. - Business segments
*Exhibit 45: Costco Wholesale Corp. - Key offerings
*Exhibit 46: Costco Wholesale Corp. - Segment focus
**10.5 Gap Inc.
*Exhibit 47: Gap Inc. - Overview
*Exhibit 48: Gap Inc. - Business segments
*Exhibit 49: Gap Inc. - Key offerings
*Exhibit 50: Gap Inc. - Segment focus
**10.6 J. C. Penney Co. Inc.
*Exhibit 51: J. C. Penney Co. Inc. - Overview
*Exhibit 52: J. C. Penney Co. Inc. - Business segments
*Exhibit 53: J. C. Penney Co. Inc. - Key offerings
*Exhibit 54: J. C. Penney Co. Inc. - Segment focus
**10.7 Kohls Corp.
*Exhibit 55: Kohls Corp. - Overview
*Exhibit 56: Kohls Corp. - Business segments
*Exhibit 57: Kohls Corp. - Key offerings
*Exhibit 58: Kohls Corp. - Segment focus
**10.8 Macys Inc.
*Exhibit 59: Macys Inc. - Overview
*Exhibit 60: Macys Inc. - Product and service
*Exhibit 61: Macys Inc. - Key offerings
**10.9 Nordstrom Inc.
*Exhibit 62: Nordstrom Inc. - Overview
*Exhibit 63: Nordstrom Inc. - Business segments
*Exhibit 64: Nordstrom Inc. - Key offerings
*Exhibit 65: Nordstrom Inc. - Segment focus
**10.10 Target Corp.
*Exhibit 66: Target Corp. - Overview
*Exhibit 67 Target Corp. - Business segments
*Exhibit 68: Target Corp. - Key offerings
*Exhibit 69: Target Corp. - Segment focus
**10.11 Transform SR Brands LLC
*Exhibit 70: Transform SR Brands LLC - Overview
*Exhibit 71: Transform SR Brands LLC - Product and service
*Exhibit 72: Transform SR Brands LLC - Key offerings
**10.12 Walmart Inc.
*Exhibit 73: Walmart Inc. - Overview
*Exhibit 74: Walmart Inc. - Business segments
*Exhibit 75: Walmart Inc. - Key offerings
*Exhibit 76: Walmart Inc. - Segment focus
***11. Appendix
**11.1 Scope of the report
*11.1.1 ????Market definition
*11.1.2 ????Objectives
*11.1.3 ????Notes and caveats
**11.2 Currency conversion rates for US$
*Exhibit 77: ?Currency conversion rates for US$?
**11.3 Research Methodology
*Exhibit 78: ?Research Methodology
*Exhibit 79: ??Validation techniques employed for market sizing?
*Exhibit 80: ??Information sources
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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