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Online Childrens and Maternity Apparel Market in MENA Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026

  • Published: Mar 2022
  • Pages: 120
  • SKU: IRTNTR44453
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The online children's and maternity apparel market share in MENA is expected to increase by USD 886.26 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.55%. 

This online children's and maternity apparel market in MENA research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online children's and maternity apparel market segmentation in MENA by price (mass category, mid-range category, premium category, and ultra-premium category), age group (toddlers, infants, rest of children, and maternity), geography (Saudi Arabia, UAE, Egypt, Iran, and Rest of MENA), and application (children apparel and maternity apparel). The online children's and maternity apparel market in MENA report also offers information on several market vendors, including BABY SHOP LLC, Carters Inc., Lebelik, Mothercare Plc, Mums and Bumps, Next Plc, Nike Inc., PUNTO FA SL, Spring Maternity, and The Gap Inc. among others.

What will the Online Children's and Maternity Apparel Market Size in MENA be During the Forecast Period?

Online Childrens and Maternity Apparel Market Size

Download the Free Report Sample to Unlock the Online Children's and Maternity Apparel Market Size in MENA for the Forecast Period and Other Important Statistics

 

Online Children's and Maternity Apparel Market in MENA: Key Drivers, Trends, and Challenges

The increasing product awareness is notably driving the online children's and maternity apparel market growth in MENA, although factors such as high overhead costs for online retailers may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online children's and maternity apparel industry in MENA. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Online Children's and Maternity Apparel Market Driver in MENA

One of the key factors driving growth in the online children's and maternity apparel market in MENA is the increasing product awareness. Maternity wear constitutes an emerging segment in the apparel market. With the increase in product awareness among women, online retailers have begun selling maternity apparel. The awareness among women is created through television advertisements, digital and social media advertisements, and other sources of information. This has influenced the purchasing decisions of women. Companies also advertise with the help of maternity modeling to create a better connection with pregnant women. Many brands sell maternity wear through the online platform as the customers are well-versed with new technologies and digital platform usage. This drives the growth of online shopping among customers.

Key Online Children's and Maternity Apparel Market Trends in MENA

The increasing demand for eco-friendly, high-quality, comfortable, and stylish maternity clothing is an online children's and maternity apparel market trend in MENA that is expected to have a positive impact in the coming years. Customers are becoming more conscious regarding the material used in their clothes. Women are opting for eco-friendly maternity clothes that use organic materials, such as organic cotton and recycled polyamide. The increasing demand for eco-friendly maternity clothes is due to the increase in awareness among mothers, as they want to avoid unwanted chemical exposure. Manufacturers are now undertaking initiatives to make apparel with sustainable materials. Pregnant women pay more attention to the quality and comfort of their clothes. To avoid skin allergies, women choose clothes made of fabrics that are anti-allergic. Along with better quality and comfort of maternity clothes, women also demand fashionable clothing as they want to look stylish as per the latest fashion trends.

Key Online Children's and Maternity Apparel Market Challenge in MENA

The high overhead costs for online retailers will be a major challenge for the online children's and maternity apparel market in MENA during the forecast period. Online retailers face logistics management-related challenges such as lack of proper postal addresses and logistical complications such as delayed delivery of products and unorganized routing. Hence, online retailers face high overhead costs that lower their profit margins. The lack of quality delivery services also hampers the company's brand image among the customers, which results in lowering the customer base. International online retailers from the US and Europe also incur a large amount of loss owing to these problems. Online retailers recruit more field workers for effective delivery services, which results in additional labor cost, which is paid from their profits, thereby lowering their profit margins.

This online children's and maternity apparel market in MENA analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the online children's and maternity apparel market in MENA as a part of the global internet and direct marketing retail market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online children's and maternity apparel market in MENA during the forecast period.

Who are the Major Online Children's and Maternity Apparel Market Vendors in MENA?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • BABY SHOP LLC
  • Carters Inc.
  • Lebelik
  • Mothercare Plc
  • Mums and Bumps
  • Next Plc
  • Nike Inc.
  • PUNTO FA SL
  • Spring Maternity
  • The Gap Inc.

 

This statistical study of the online children's and maternity apparel market in MENA encompasses successful business strategies deployed by the key vendors. The online children's and maternity apparel market in MENA is fragmented and the vendors are deploying growth strategies such as adopting omnichannel retailing to compete in the market.

Product Insights and News

  • Alibaba Group Holding Ltd. - The company offers maternity wear such as plus-size dresses, skirts, casual dresses, training, and jogging wear.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The online children's and maternity apparel market in MENA forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Online Children's and Maternity Apparel Market in MENA Value Chain Analysis

Our report provides extensive information on the value chain analysis for the online children's and maternity apparel market in MENA, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the internet and direct marketing retail market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Online Children's and Maternity Apparel Market in MENA?

Saudi Arabia is the key market for online children's and maternity apparel in MENA. Saudi Arabia is a leading country in MENA, with its online retail market growing with changes in the lifestyle of people, an increase in smartphone penetration, and a rise in internet penetration. This will facilitate the online children's and maternity apparel market growth in Saudi Arabia over the forecast period. This market research report entails detailed information on the competitive intelligence,  marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the online children's and maternity apparel market in Saudi Arabia witnessed slow growth, owing to the outbreak of COVID-19. The outbreak led to the implementation of lockdowns, which hampered the manufacturing operations and the supply chain of children's and maternity apparel in the first half of 2020. However, by the end of 2020, the online children's and maternity apparel market in Saudi Arabia observed a high growth rate as most customers preferred online platforms for purchasing children's and maternity apparel to avoid visiting offline stores. 

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What are the Revenue-generating Price Segments in the Online Children's and Maternity Apparel Market in MENA?

Online Childrens and Maternity Apparel Market Market segmentation by region

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The online children's and maternity apparel market share growth in MENA by the mass-category segment will be significant during the forecast period. The mass category is growing in the developing countries of MENA such as Egypt, Iran, and Algeria. Customers in such countries look for deals and special offers when purchasing apparel. The increase in internet penetration and the rise in the number of smartphone users have provided online retailers an opportunity to grow in the market.

This report provides an accurate prediction of the contribution of all the segments to the growth of the online children's and maternity apparel market size in MENA and actionable market insights on post COVID-19 impact on each segment.

 

Online Children's and Maternity Apparel Market Scope in MENA

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 5.55%

Market growth 2022-2026

$ 886.26 million

Market structure

Fragmented

YoY growth (%)

4.19

Regional analysis

MENA

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

BABY SHOP LLC, Carters Inc., Lebelik, Mothercare Plc, Mums and Bumps, Next Plc, Nike Inc., PUNTO FA SL, Spring Maternity, and The Gap Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Online Children's and Maternity Apparel Market in MENA Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive online children's and maternity apparel market growth in MENA during the next five years
  • Precise estimation of the online children's and maternity apparel market size in MENA and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the online children's and maternity apparel industry in MENA
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of online children's and maternity apparel market vendors in MENA

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1. Executive Summary                         

2. Market Landscape                            

               2.1 Market ecosystem             

                              Exhibit 01: Parent market

               2.2: Market Characteristics     

                             Exhibit 02: Market Characteristics         

               2.2 Value chain analysis           

                              Exhibit 03: Value Chain Analysis: Internet and direct marketing retail

                              2.2.1 Input

                              2.2.2 Inbound logistics

                              2.2.3 Operations

                              2.2.4 Outbound logistics

                              2.2.5 Marketing and sales

                              2.2.6 Service

                              2.2.7 Marketing and sales

                              2.2.7 Support activities

                              2.2.8 Innovation

3. Market Sizing                      

               3.1 Market definition

                              Exhibit 04: Offerings of vendors included in the market definition

               3.2 Market segment analysis  

                              Exhibit 05: Market segments

               3.3 Market size 2020 

               3.4 Market outlook: Forecast for 2020 - 2025 

                              Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)

                              Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

4. Five Forces Analysis                         

               4.1 Five Forces Summary         

                              Exhibit 08: Five forces analysis 2020 & 2025

               4.2 Bargaining power of buyers            

                              Exhibit 09: Bargaining power of buyers

               4.3 Bargaining power of suppliers        

                              Exhibit 10: Bargaining power of suppliers

               4.4 Threat of new entrants     

                              Exhibit 11: Threat of new entrants

               4.5 Threat of substitutes          

                              Exhibit 12: Threat of substitutes

               4.6 Threat of rivalry   

                              Exhibit 13: Threat of rivalry

               4.7 Market condition 

                              Exhibit 14: Market condition - Five forces 2020

5. Market Segmentation by Application                       

               5.1 Market segments

                              The segments covered in this chapter are:

  • Children apparel
  • Maternity apparel

                              Exhibit 15: Application - Market share 2020-2025 (%)

               5.2 Comparison by Application             

                              Exhibit 16: Comparison by Application

               5.3 Children apparel - Market size and forecast 2020-2025       

                              Exhibit 17: Children apparel - Market size and forecast 2020-2025 ($ million)

                              5.3.1 Tops

                              5.3.2 Bottoms

                              5.3.3 Dresses

                              5.3.4 Others

                              Exhibit 18: Children apparel - Year-over-year growth 2020-2025 (%)

               5.4 Maternity apparel - Market size and forecast 2020-2025    

                              Exhibit 19: Maternity apparel - Market size and forecast 2020-2025 ($ million)

                              5.4.1 Tops

                              5.4.2 Bottoms

                              5.4.3 Innerwear and intimate wear

                              5.4.4 Dresses

                              5.4.5 Others

                              Exhibit 20: Maternity apparel - Year-over-year growth 2020-2025 (%)

               5.5 Market opportunity by Application              

                              Exhibit 21: Market opportunity by Application

6. Market Segmentation by Price                    

               6.1 Market segments

                              The segments covered in this chapter are:

  • Mass-category
  • Mid-range category
  • Premium category
  • Ultra-premium category

                              Exhibit 22: Price - Market share 2020-2025 (%)

               6.2 Comparison by Price          

                              Exhibit 23: Comparison by Price

               6.3 Mass-category - Market size and forecast 2020-2025          

                              Exhibit 24: Mass-category - Market size and forecast 2020-2025 ($ million)

                              Exhibit 25: Mass-category - Year-over-year growth 2020-2025 (%)

               6.4 Mid-range category - Market size and forecast 2020-2025 

                              Exhibit 26: Mid-range category - Market size and forecast 2020-2025 ($ million)

                              Exhibit 27: Mid-range category - Year-over-year growth 2020-2025 (%)

               6.5 Premium category - Market size and forecast 2020-2025   

                              Exhibit 28: Premium category - Market size and forecast 2020-2025 ($ million)

                              Exhibit 29: Premium category - Year-over-year growth 2020-2025 (%)

               6.6 Ultra-premium category - Market size and forecast 2020-2025        

                              Exhibit 30: Ultra-premium category - Market size and forecast 2020-2025 ($ million)

                              Exhibit 31: Ultra-premium category - Year-over-year growth 2020-2025 (%)

               6.7 Market opportunity by Price          

                              Exhibit 32: Market opportunity by Price

7. Market Segmentation by Age group                         

               7.1 Market segments

                              The segments covered in this chapter are:

  • Toddlers
  • Infants
  • Rest of the children
  • Maternity

                              Exhibit 33: Age group - Market share 2020-2025 (%)

               7.2 Comparison by Age group

                              Exhibit 34: Comparison by Age group

               7.3 Toddlers - Market size and forecast 2020-2025       

                              Exhibit 35: Toddlers - Market size and forecast 2020-2025 ($ million)

                              7.3.1 Toddler boys

                              7.3.2 Toddler girls

                              Exhibit 36: Toddlers - Year-over-year growth 2020-2025 (%)

               7.4 Infants - Market size and forecast 2020-2025          

                              Exhibit 37: Infants - Market size and forecast 2020-2025 ($ million)

                              7.4.1 Baby boy

                              7.4.2 Baby girl

                              Exhibit 38: Infants - Year-over-year growth 2020-2025 (%)

               7.5 Rest of the children - Market size and forecast 2020-2025 

                              Exhibit 39: Rest of the children- Market size and forecast 2020-2025 ($ million)

                              7.5.1 Boys

                              7.5.2 Girls

                              Exhibit 40: Rest of the children - Year-over-year growth 2020-2025 (%)

                              Exhibit 41: Maternity - Market size and forecast 2020-2025 ($ million)

                              Exhibit 42: Maternity - Year-over-year growth 2020-2025 (%)

                              Market opportunity by Age group

                              Exhibit 43: Market opportunity by Age group

8. Customer landscape                        

               8.1 Customer landscape          

                              Exhibit 44: Customer landscape

9. Geographic Landscape                    

               9.1 Geographic segmentation

                              Exhibit 45: Market share by geography 2020-2025 (%)

               9.2 Geographic comparison    

                              Exhibit 46: Geographic comparison

               9.3 Saudi Arabia - Market size and forecast 2020-2025              

                              Exhibit 47: Saudi Arabia - Market size and forecast 2020-2025 ($ million)

                              Exhibit 48: Saudi Arabia - Year-over-year growth 2020-2025 (%)

               9.4 Egypt (Arab Republic of Egypt) - Market size and forecast 2020-2025           

                              Exhibit 49: Egypt (Arab Republic of Egypt) - Market size and forecast 2020-2025 ($ million)

                              Exhibit 50: Egypt (Arab Republic of Egypt) - Year-over-year growth 2020-2025 (%)

               9.5 UAE - Market size and forecast 2020-2025

                              Exhibit 51: UAE - Market size and forecast 2020-2025 ($ million)

                              Exhibit 52: UAE - Year-over-year growth 2020-2025 (%)

               9.6 Iran (Islamic Republic of Iran) - Market size and forecast 2020-2025             

                              Exhibit 53: Iran (Islamic Republic of Iran) - Market size and forecast 2020-2025 ($ million)

                              Exhibit 54: Iran (Islamic Republic of Iran) - Year-over-year growth 2020-2025 (%)

               9.7 Rest of MEA - Market size and forecast 2020-2025

                              Exhibit 55: Rest of MEA - Market size and forecast 2020-2025 ($ million)

                              9.7.1 Algeria

                              9.7.2 Israel

                              Exhibit 56: Rest of MEA - Year-over-year growth 2020-2025 (%)

               9.8 Market opportunity by geography

                              Exhibit 57: Market opportunity by geography ($ million)

10. Drivers, Challenges, and Trends                

               10.1 Market drivers   

                              10.1.1 Increasing product awareness

                              10.1.2 Rise in growth opportunities in developing markets

                              10.1.3 Growth of e-commerce industry

               10.2 Market challenges           

                              10.2.1 High overhead costs for online retailers

                              10.2.2 Lack of advertising, marketing, and promotional campaigns

                              10.2.3 Order or size mismatch, poor customer care service, and return policy

                              Exhibit 58: Impact of drivers and challenges

               10.3 Market trends    

                              10.3.1 Increasing demand for eco-friendly, high-quality, comfortable, and stylish maternity clothing

                              10.3.2 Availability of top brands online and preference for omnichannel retail

                              10.3.3 Product differentiation and personalization

9. Vendor Landscape                            

               10.1   Competitive scenario     

               10.2   Vendor landscape           

                              Exhibit 40: Vendor Landscape

               10.3   Landscape disruption     

                              Exhibit 41: Landscape disruption

               10.4   Industry risks     

                              Exhibit 42: Industry risks

11.   Vendor Analysis                             

               11.1   Vendors covered             

                              Exhibit 43: Vendors covered

               10.2 Market positioning of vendors   

                              Exhibit 63: Market positioning of vendors

                  12.3 Alibaba Group Holding Ltd.                     

                              Exhibit 64: Alibaba Group Holding Ltd. - Overview

                              Exhibit 65: Alibaba Group Holding Ltd. - Business segments

                              Exhibit 66: Alibaba Group Holding Ltd. – Key news

                              Exhibit 67: Alibaba Group Holding Ltd. - Key offerings

                              Exhibit 68: Alibaba Group Holding Ltd. - Segment focus

               12.4 Amazon.com Inc.

                              Exhibit 69: Amazon.com Inc. - Overview

                              Exhibit 70: Amazon.com Inc. - Business segments

                              Exhibit 71: Amazon.com Inc. – Key news

                              Exhibit 72: Amazon.com Inc. - Key offerings

                              Exhibit 73: Amazon.com Inc. - Segment focus

               12.5 Carters Inc.         

                              Exhibit 74: Carters Inc. - Overview

                              Exhibit 75: Carters Inc. - Business segments

                              Exhibit 76: Carters Inc. - Key offerings

                              Exhibit 77: Carters Inc. - Segment focus

               12.6 eBay Inc.

                              Exhibit 78: eBay Inc. - Overview

                              Exhibit 79: eBay Inc. - Business segments

                              Exhibit 80: eBay Inc.– Key news

                              Exhibit 81: eBay Inc.- Key offerings

                              Exhibit 82: eBay Inc. - Segment focus

               12.7 Jumia Technologies AG   

                              Exhibit 83: Jumia Technologies AG - Overview

                              Exhibit 84: Jumia Technologies AG - Product and service

                              Exhibit 85: Jumia Technologies AG – Key news

                              Exhibit 86: Jumia Technologies AG - Key offerings

               12.8 Namshi General Trading LLC        

     &nbs

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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Online Childrens and Maternity Apparel market growth will increase by $886.26 million during 2022-2026.
The online childrens and maternity apparel market is expected to grow at a CAGR of 5.55% during 2022-2026.
Technavio has segmented the online childrens and maternity apparel market by price (Mass category, Mid-range category, Premium category, and Ultra-premium category) ,other1 (Toddlers, Infants, Rest of children, and Maternity) , and other2 (Saudi Arabia, UAE, Egypt, Iran, and Rest of MENA).
BABY SHOP LLC, Carters Inc., Lebelik, Mothercare Plc, Mums and Bumps, Next Plc, Nike Inc., PUNTO FA SL, Spring Maternity, The Gap Inc. are a few of the key vendors in the online childrens and maternity apparel market.
Saudi Arabia will register the highest growth rate of 100.00% among the other regions. Therefore, the online childrens and maternity apparel market in Saudi Arabia is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the online childrens and maternity apparel market growth are:
  • Increasing product awareness
The online childrens and maternity apparel market vendors should focus on grabbing business opportunities from the mass category segment as it accounted for the largest market share in the base year.
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
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