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The Online On-demand Home Services Market size is estimated to increase by USD 15,112.55 billion, at a CAGR of 68.02% during the forecast period. The market's expansion hinges on various factors, such as the benefits provided by online on-demand home services, heightened internet accessibility, and the influx of startups into the sector.
Challenges arise from consumers' limited comprehension of these services, unreliable offerings from companies, and a deficiency in establishing effective pricing strategies. Meanwhile, trends include a surge in advertising and marketing initiatives, enhanced accessibility to home services, and increased merger and acquisition activities within the market. These trends reflect the evolving landscape characterized by heightened competition and a growing emphasis on improving service quality and customer experience. Overall, these dynamics shape the trajectory of the market, influencing its growth and evolution.
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The market has experienced significant growth due to the increasing smartphone penetration and urbanization trends. Consumers, particularly tech-savvy homeowners and property managers, have embraced the convenience of contactless and safe services. This shift has opened up entrepreneurial opportunities for service providers in various sectors such as plumbing, electrical repairs, landscaping, and home improvement. The market is driven by the demand for AI-driven personalization and contactless payment options. Homeowners and renters can now easily access on-demand services through online platforms, eliminating the need for in-person interactions. Service offerings range from routine maintenance to emergency repairs, catering to the diverse needs of consumers. The market's expansion is further fueled by the rise in remote work and the increasing preference for contactless and safe solutions. Key players in the market are continuously innovating to meet the evolving needs of consumers, ensuring a seamless and efficient service experience. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The advantages of online on-demand home services are notably driving online on-demand home services market growth. The market is experiencing significant growth, fueled by urbanization trends, increasing smartphone penetration, and the adoption of tech-savvy consumer lifestyles. This sector offers entrepreneurial opportunities for service providers, enabling them to cater to the convenience-seeking population, particularly those engaged in remote work or property management. The contactless and safe nature of these services, facilitated by digital transactions and safety protocols, has become increasingly important in today's world. AI-driven personalization and remote guidance services further enhance the user experience, allowing consumers to access a wide range of home services, including plumbing, electrical repairs, landscaping, home improvement, repair and maintenance, wellness and beauty, and more.
Further, the market caters to various industry verticals, with key players such as Angi Key, Thumbtack, LawnStarter, Lawn Love, and Small Businesses, among others, offering subscription-based models and flexible work arrangements. Homeowners and property managers can easily access these services through their mobile or desktop segments, leveraging home technologies for seamless and efficient transactions. The industry continues to innovate, with advancements in home technologies and the integration of AI and machine learning algorithms for personalized recommendations. The market is poised for continued growth, catering to the diverse needs of consumers in various sectors.
The rising number of advertising and marketing campaigns is the primary trend driving online on-demand home services market growth. The global market is experiencing significant growth due to several factors. With the increasing penetration of smartphones and the trend of urbanization, tech-savvy consumers are embracing the convenience of contactless and safe home services. This shift in consumer lifestyles has created entrepreneurial opportunities for service providers in various industry verticals, including plumbing, electrical repairs, landscaping, home improvement, repair and maintenance, wellness and beauty, and more. Remote work and flexible schedules have also contributed to the rise of online on-demand home services. Service offerings can now be accessed through subscription-based models or digital transactions, ensuring safety protocols and personalized recommendations based on consumer preferences. AI-driven personalization and remote guidance services have become essential features, allowing homeowners, property managers, and small businesses to efficiently manage their properties and maintenance needs.
Moreover, key players in the market, such as Angi Key, Thumbtack, LawnStarter, Lawn Love, and others, are leveraging technology to innovate and cater to the diverse needs of consumers. The mobile segment and desktop segment are both witnessing growth, as home technologies continue to evolve and adapt to the changing landscape of consumer expectations. In conclusion, the market is poised for continued expansion, driven by the convergence of urbanization trends, consumer lifestyles, and technological advancements. Service providers are capitalizing on these opportunities to offer contactless, safe, and personalized services, ensuring a seamless and convenient experience for homeowners, property managers, and small businesses alike. The rising popularity of social media is expected to expand rapidly to various emerging markets, which may boost the growth of the global market during the forecast period.
The lack of consumer understanding of on-demand home services may impede online on-demand home services market growth. The market is experiencing significant growth due to increasing smartphone penetration and urbanization trends. Tech-savvy consumers, particularly homeowners and property managers, are embracing digital transactions and contactless payment methods for convenience and safety. Service offerings in this sector include plumbing, electrical repairs, landscaping, home improvement, repair and maintenance, wellness and beauty, and more. Entrepreneurial opportunities abound for service providers in this market, as consumers seek contactless and safe solutions for their home needs. AI-driven personalization and remote guidance services enable flexible work arrangements for both consumers and small businesses.
Further, home technologies and subscription-based models are transforming industry verticals, from mobile and desktop segments to home improvement and repair. Consumer lifestyles are evolving, with an increasing preference for on-demand services that cater to their unique needs. Key players in the market, such as Angi Key, Thumbtack, LawnStarter, and Lawn Love, are innovating to provide personalized recommendations and safety protocols for a seamless user experience. Remote work and the shift towards digital transactions are driving the adoption of online on-demand home services, making them an essential part of modern living. Factors such as convenience, time efficiency, and the expanding Southeast Asia online on-demand home services market are expected to further accelerate this trend.
The online on-demand home services market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the online on-demand home services market industry report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
HomeServe Plc - The company has a diversified business model that comprises various segments, namely membership & HVAC in EMEA, membership & HVAC in North America, and home experts, with a primary focus on Membership & HVAC in EMEA and Membership & HVAC in North America. Its core services consist of home cleaning, plumbing, and electrician services.
The online on-demand home services market analysis report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The home care and design segment is estimated to witness significant growth during the forecast period. The market is experiencing significant growth due to the increasing penetration of smartphones and the urbanization trends that prioritize convenience and efficiency. Tech-savvy consumers, particularly those with busy lifestyles, are turning to digital platforms for accessing a wide range of home care and design services. Entrepreneurial opportunities abound as small and large businesses capitalize on this trend, offering everything from plumbing and electrical repairs to landscaping, home improvement, and wellness and beauty services.
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The home care and design was the largest segment and was valued at USD 61.53 billion in 2018. Remote work and the need for contactless and safe transactions have further fueled the market's expansion. AI-driven personalization and remote guidance services enable consumers to receive customized recommendations and solutions, while contactless payment and digital transactions ensure a seamless and secure experience. Flexible work arrangements and product innovation have also become essential components of the market, with platforms like Angi Key, Thumbtack, LawnStarter, and Lawn Love leading the charge. The market caters to various industry verticals, including homeowners, property managers, and service providers, and encompasses both the mobile and desktop segments. Home technologies and subscription-based models are increasingly popular, as consumers seek to streamline their lives and optimize their living spaces. Safety protocols and personalized recommendations are key differentiators for service providers, ensuring customer satisfaction and loyalty.
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APAC is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in APAC is experiencing significant growth due to the increasing number of smartphone and internet users, enabling easy access to these services. Price transparency and diverse pricing structures, including hourly rates and flat fees, are key factors driving market expansion. For instance, in India, the number of internet users grew from 795.18 million in 2020 to 825.30 million in March 2021. In China, the number of active internet users reached approximately 939.8 million in December 2020, an increase of 85 million since December 2015.
In addition, advanced innovations, such as home automation and contactless service, are also contributing to the market's growth. Baheya, Riyadh, Wrench, Oneflare, and other emerging players are leveraging patent-based analysis and open innovation to offer personalized services and flexible work paradigms. Urbanization and the adoption of advanced technologies, such as cellular modality and non-cellular modality, are further fueling market expansion. Moreover, the market is witnessing MandA activities, with companies adopting various pricing strategies, such as square footage pricing, to cater to the diverse needs of consumers. Home welfare services, including healthcare and elder care, are also gaining popularity, as the population ages and the demand for convenient, on-demand services increases. Overall, the market in APAC is poised for continued growth, driven by technological advancements, urbanization, and the increasing number of smartphone and internet users. In addition, the Latin America online on-demand home services market is also set to witness strong growth over the forecast period.
Segment Overview
The online on-demand home services market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments
Online on-demand home services have gained significant traction in recent years, particularly in the wake of the global pandemic. These services cater to various home needs, including home repair, maintenance, cleaning, and home entertainment. The convenience and flexibility offered by these services have made them increasingly popular among consumers. The market is driven by several factors. These include the growing trend towards digitization, the increasing preference for contactless services, and the rising demand for convenience. Additionally, the availability of a wide range of services and the ability to book them online or through mobile apps have further fueled the growth of this market.
Moreover, the market is expected to continue its growth trajectory in the coming years. This can be attributed to the increasing urbanization and the resulting demand for home services, as well as the ongoing trend towards automation and the integration of artificial intelligence and machine learning into home services. In conclusion, the market is poised for robust growth in the coming years, driven by factors such as digitization, contactless services, convenience, and automation. Consumers can look forward to an expanding range of services and greater convenience as this market continues to evolve. Keywords: Online on-demand home services, home repair, maintenance, cleaning, home entertainment, convenience, digitization, contactless services, automation, artificial intelligence, machine learning.
Market Scope |
|
Report Coverage |
Details |
Page number |
163 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 68.02% |
Market growth 2024-2028 |
USD 15,112.55 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
65.13 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 43% |
Key countries |
US, Canada, China, Japan, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Airtasker Pty Ltd., Alfred Club Inc., Amazon.com Inc., Angi Inc., AskforTask Inc., ByNext Inc., Cedar Slate Home Services, Eliza Brazil Cleaning Services, Helpling GmbH and Co. KG, Home Reno Pte. Ltd., HomeServe Plc, Paintzen Inc., Super Home Inc., Taskrabbit Inc., The ServiceMaster Co. LLC, Up Your Home Services Sdn Bhd, Urbanclap Technologies India Pvt. Ltd., Housejoy India Pvt. Ltd., INFERVIZE HOME SERVICES Pvt Ltd., and MyClean Inc. |
Market dynamics |
Parent market growth analysis, Market Forecasting, Online on-demand home services market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Online on-demand home services market worth and condition analysis for the market forecast period. |
Customization purview |
If our online on-demand home services market trends report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Service
7 Market Segmentation by Platform
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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