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***1. Executive Summary
**1.1 Market Overview
*Exhibit 01: Key Finding 1
*Exhibit 02: Key Finding 2
*Exhibit 03: Key Finding 5
*Exhibit 04: Key Finding 6
*Exhibit 05: Key Finding 7
***2. Market Landscape
**2.1 Market ecosystem
*2.1.1 Parent Market
*Exhibit 06 Parent market
*Exhibit 07: Market characteristics
**2.2 Value Chain Analysis
*Exhibit 08: Value chain analysis : Internet and Direct Marketing Retail Market
*2.2.1 Inputs
*2.2.2 Inbound logistics
*2.2.3 Operations
*2.2.4 Outbound logistics
*2.2.5 Marketing and sales
*2.2.6 Service
*2.2.7 Support activities
*2.2.8 Innovation
***3. Market Sizing
**3.1 Market definition
*Exhibit 09: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 10: Market segments
**3.3 Market size 2021
**3.4 Market outlook: Forecast for 2021 - 2026
*3.4.1 Estimating growth rates for emerging and high-growth markets
*3.4.2 Estimating growth rates for mature markets
*Exhibit 11: US - Market size and forecast 2021 - 2026 ($ billion)
*Exhibit 12: US market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 13: Five forces analysis 2021 - 2026
**4.2 Bargaining power of buyers
*Exhibit 14: Bargaining power of the buyer
**4.3 Bargaining power of suppliers
*Exhibit 15: Bargaining power of the supplier
**4.4 Threat of new entrants
*Exhibit 16: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 17: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 18: Threat of rivalry
**4.7 Market condition
*Exhibit 19: Market condition - Five forces 2021
***5. Market Segmentation by Product
**5.1 Market segments
*The segments covered in this chapter are:
*Exhibit 20: Product - Market share 2021-2026 (%)
**5.2 Comparison by Product
*Exhibit 21: Comparison by Product
**5.3 Apparel, footwear, and accessories - Market size and forecast 2021-2026
*Exhibit 22: Apparel, footwear, and accessories - Market size and forecast 2021-2026 ($ billion)
*Exhibit 23: Apparel, footwear, and accessories - Year-over-year growth 2021-2026 (%)
**5.4 Consumer electronics and electricals - Market size and forecast 2021-2026
*Exhibit 24: Consumer electronics and electricals - Market size and forecast 2021-2026 ($ billion)
*Exhibit 25: Consumer electronics and electricals - Year-over-year growth 2021-2026 (%)
**5.5 Food and grocery - Market size and forecast 2021-2026
*Exhibit 26: Food and grocery - Market size and forecast 2021-2026 ($ billion)
*Exhibit 27: Food and grocery - Year-over-year growth 2021-2026 (%)
**5.6 Home furniture and furnishing - Market size and forecast 2021-2026
*Exhibit 28: Home furniture and furnishing - Market size and forecast 2021-2026 ($ billion)
*Exhibit 29: Home furniture and furnishing - Year-over-year growth 2021-2026 (%)
**5.7 Others - Market size and forecast 2021-2026
*Exhibit 30: Others - Market size and forecast 2021-2026 ($ million)
*Exhibit 31: Others - Year-over-year growth 2021-2026 (%)
**5.8 Market opportunity by Product
*Exhibit 32: Market opportunity by Product
***6 Market Segmentation by Device
**6.1 Market segments
*The segments covered in this chapter are:
*Exhibit 33: Device - Market share 2021-2026 (%)
**6.2 Comparison by Device
*Exhibit 34: Comparison by Device
**6.3 Smartphones and tablets - Market size and forecast 2021-2026
*Exhibit 35: Smartphones and tablets - Market size and forecast 2021-2026 ($ billion)
*Exhibit 36: Smartphones and tablets - Year-over-year growth 2021-2026 (%)
**6.4 PCs - Market size and forecast 2021-2026
*Exhibit 37: PCs - Market size and forecast 2021-2026 ($ billion)
*Exhibit 38: PCs - Year-over-year growth 2021-2026 (%)
**6.5 Market opportunity by Device
*Exhibit 39: Market opportunity by Device
***7. Customer landscape
*Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
**7.1 Overview
*Exhibit 40: Customer landscape
***8. Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Growing seasonal and holiday sales
*8.1.2 High penetration of Internet and smartphones and rising online spending
*8.1.3 Increase in time poverty and easy payment options
**8.2 Market challenges
*8.2.1 Transportation and logistics
*8.2.2 Poor technology integration, especially with online specialty retailers operating at small scales
*8.2.3 High preference for shopping most product categories in physical stores
*Exhibit 41: Impact of drivers and challenges
**8.3 Market trends
*8.3.1 Omni-channel retailing
*8.3.2 Social media marketing
*8.3.3 Rising popularity of digital payment services
***9. Vendor Landscape
**9.1 Overview
*Exhibit 42: Vendor landscape
**9.2 Landscape disruption
*Exhibit 43: Landscape disruption
*Exhibit 44: Industry Risk
**9.3 Competitive scenario
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 45: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 46: ?Market positioning of vendors?
*10.3 Amazon.com Inc.
*Exhibit 47: Amazon.com Inc. - Overview
*Exhibit 48: Amazon.com Inc. - Business segments
*Exhibit 49: Amazon.com Inc. - Key news
*Exhibit 50: Amazon.com Inc. - Key offerings
*Exhibit 51: Amazon.com Inc. - Segment focus
*Exhibit 51: Amazon.com Inc. - Segment focus
*Exhibit 52: Apple Inc. - Overview
*Exhibit 53: Apple Inc. - Business segments
*Exhibit 54: Apple Inc. - Key news
*Exhibit 55: Apple Inc. - Key offerings
*Exhibit 56: Apple Inc. - Segment focus
**10.4 Best Buy Co. Inc.
*Exhibit 57: Best Buy Co. Inc. - Overview
*Exhibit 58: Best Buy Co. Inc. - Business segments
*Exhibit 59: Best Buy Co. Inc. - Key offerings
*Exhibit 60: Best Buy Co. Inc. - Segment focus
**10.5 Costco Wholesale Corp.
*Exhibit 61: Costco Wholesale Corp. - Overview
*Exhibit 62: Costco Wholesale Corp. - Business segments
*Exhibit 63: Costco Wholesale Corp. - Key offerings
*Exhibit 64: Costco Wholesale Corp. - Segment focus
*10.6 eBay Inc.
*Exhibit 65: eBay Inc. - Overview
*Exhibit 66: eBay Inc. - Product and service
*Exhibit 67: eBay Inc. - Key offerings
*10.7 Kroger Co.
*Exhibit 68: Kroger Co. - Overview
*Exhibit 69: Kroger Co. - Product and service
*Exhibit 70: Kroger Co. - Key offerings
**10.8 Target Corp.
*Exhibit 71: Target Corp. - Overview
*Exhibit 72: Target Corp. - Product and service
*Exhibit 73: Target Corp. - Key news
*Exhibit 74: Target Corp. - Key offerings
**10.9 The Home Depot Inc.
*Exhibit 75: The Home Depot Inc. - Overview
*Exhibit 76: The Home Depot Inc. - Product and service
*Exhibit 77: The Home Depot Inc. - Key news
*Exhibit 78: The Home Depot Inc. - Key offerings
**10.10 Walmart Inc.
*Exhibit 79: Walmart Inc. - Overview
*Exhibit 80: Walmart Inc. - Business segments
*Exhibit 81: Walmart Inc. - Key offerings
*Exhibit 82: Walmart Inc. - Segment focus
**10.11 Wayfair Inc.
*Exhibit 83: Wayfair Inc. - Overview
*Exhibit 84: Wayfair Inc. - Business segments
*Exhibit 85: Wayfair Inc. - Key news
*Exhibit 86: Wayfair Inc. - Key offerings
*Exhibit 87: Wayfair Inc. - Segment focus
***11. Appendix
**11.1 Scope of the report
*11.1.1 Market definition
*11.1.2 Objectives
*11.1.3 Notes and caveats
**11.2 Currency conversion rates for US$
*Exhibit 88: Currency conversion rates for US$
**11.3 Research methodology
*Exhibit 89: Research Methodology
*Exhibit 90: Validation techniques employed for market sizing
*Exhibit 91: ??Information sources
**11.4 List of abbreviations
*Exhibit 92: List of abbreviations
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