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Online Retail Market in the US by Product and Device - Forecast and Analysis 2022-2026

  • Published: Mar 2022
  • Pages: 120
  • SKU: IRTNTR72683
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The online retail market share in the US is expected to increase by USD 460.13 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 11.64%.

This online retail market in the US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online retail market in the US segmentation by product (apparel, footwear, and accessories, consumer electronics and electricals, food and grocery, home furniture and furnishing, and others) and device (smartphones and tablets and PCs). The online retail market in the US report also offers information on several market vendors, including Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Kroger Co., Target Corp., The Home Depot Inc., Walmart Inc., and Wayfair Inc. among others.

What will the Online Retail Market Size in the US be During the Forecast Period?

Download the Free Report Sample to Unlock the Online Retail Market Size in the US for the Forecast Period and Other Important Statistics

 

Online Retail Market in the US: Key Drivers, Trends, and Challenges

The growing seasonal and holiday sales is notably driving the online retail market growth in the US, although factors such as transportation and logistics may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online retail industry in the US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Online Retail Market Driver in the US

The growing seasonal and holiday sales is one of the key drivers supporting the online retail market growth in the US. For instance, from November 1 to December 24, e-commerce sales in the US increased by 11% in 2021, when compared to a massive 47.2% growth in the holiday season of 2020. E-commerce sales made up 20.9 % of total retail sales in the holiday season of 2021, slightly higher than 20.6 percent in 2020. Thanksgiving, Black Friday, and Cyber Monday are the days that see a high amount of online shopping. Apparel, footwear and accessories, consumer electronics, computer hardware, and toys are the largest gaining product categories during the holiday season. Consumers in the US spent $204.5 billion online in November and December 2021, up 8.6% over the same period in 2020. Such exciting sales and offers are driving the market growth.

Key Online Retail Market Trend in the US

Omni-channel retailing is another factor supporting the online retail market growth in the US. It is rapidly becoming the norm for many retailers in the US. It offers consumers the option to shop online and pick up the merchandise from the store nearest to their location on the same day. Retailers are observing a high web influence on their in-store sales. For instance, Best Buy is integrating its offline and online stores to boost revenues. As a part of its omnichannel strategy, the retailer is utilizing physical stores as distribution centers for online purchases. According to Best Buy, 40% of its online shoppers prefer picking up their purchases from physical stores. Best Buy also challenges online and discount retailers with its match-to-price strategy, claiming to offer gadgets at or below the price offered by competitors. Such strategies are expected to boost market growth during the forecast period.

Key Online Retail Market Challenge in the US

Transportation and logistics are some of the factors hindering the online retail market growth in the US. Product procurement or sourcing, shipment of ordered items, and delivery to customers are the three major processes where the intervention of transportation and logistics come into the picture. All these processes require a high investment of both time and money, which challenges the efficiency and effectiveness of retailers and their costing strategies. The higher cost incurred from transportation and logistics reduces the margin of retailers, and most of the time, retailers are unable to break even. Between rising fuel prices, driver shortages, as well as a governmental and societal push for increased digitization and sustainability, transport and logistics will continue to be under a lot of pressure. Such factors will negatively impact the market growth during the forecast period.

This online retail market in the US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the online retail market in the US as a part of the global internet and direct marketing retail market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online retail market in the US during the forecast period.

Who are the Major Online Retail Market Vendors in the US?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Amazon.com Inc.
  • Apple Inc.
  • Best Buy Co. Inc.
  • Costco Wholesale Corp.
  • eBay Inc.
  • Kroger Co.
  • Target Corp.
  • The Home Depot Inc.
  • Walmart Inc.
  • Wayfair Inc.

 

This statistical study of the online retail market in the US encompasses successful business strategies deployed by the key vendors. The online retail market in the US is fragmented and the vendors are deploying growth strategies such as sales, discounts, bundle discount offers, and others to compete in the market.

Product Insights and News

  • Apple Inc. is a public company that is headquartered in the US. It is a global company that generated a revenue of $365817 million and had around 154000 employees. Its revenue from the online retail market in the US contributes to its overall revenues, along with its other offerings, but is not a key revenue stream for the company.
  • Apple Inc. -The company operates online retail business named Apple store.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The online retail market in the US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Online Retail Market in the US Value Chain Analysis

Our report provides extensive information on the value chain analysis for the online retail market in the US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the internet and direct marketing retail market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the Online Retail Market in the US?

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The online retail market share growth in the US by the apparel, footwear, and accessories segment will be significant during the forecast period. The availability of simple and secure online payment options, the ability to track shipments, 24/7 customer service, and low prices have all contributed to the increased demand for online shopping in this segment. Apparel, footwear, and accessories have gained a lot of popularity on the internet since they are relatively low-ticket items with a low perceived risk of product delivery and returns. Growing population and rising disposable personal income are two significant drivers driving the segment growth in the online retail market in the US.

This report provides an accurate prediction of the contribution of all the segments to the growth of the online retail market size in the US and actionable market insights on post COVID-19 impact on each segment.

 

Online Retail Market Scope in the US 

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 11.64%

Market growth 2022-2026

$ 460.13 billion

Market structure

Fragmented

YoY growth (%)

10.97

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Kroger Co., Target Corp., The Home Depot Inc., Walmart Inc., and Wayfair Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Online Retail Market in the US Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive online retail market growth in the US during the next five years
  • Precise estimation of the online retail market  size in the US and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the online retail industry in the US 
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of online retail market vendors in the US 

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1. Executive Summary                           

                1.1 Market Overview

                                Exhibit 01:  Key Finding 1

                                Exhibit 02:  Key Finding 2

                                Exhibit 03:  Key Finding 5

                                Exhibit 04:  Key Finding 6

                                Exhibit 05:  Key Finding 7

2. Market Landscape                             

                2.1 Market ecosystem             

                                2.1.1 Parent Market

                                Exhibit 06  Parent market

                                Exhibit 07:  Market characteristics

                2.2 Value Chain Analysis          

                                Exhibit 08:  Value chain analysis : Internet and Direct Marketing Retail Market

                                2.2.1 Inputs

                                2.2.2 Inbound logistics

                                2.2.3 Operations

                                2.2.4 Outbound logistics

                                2.2.5 Marketing and sales

                                2.2.6 Service

                                2.2.7 Support activities

                                2.2.8 Innovation

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 09:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 10:  Market segments

                3.3 Market size 2021 

                3.4 Market outlook: Forecast for 2021 - 2026 

                                3.4.1 Estimating growth rates for emerging and high-growth markets

                                3.4.2 Estimating growth rates for mature markets

                                Exhibit 11:  US - Market size and forecast 2021 - 2026 ($ billion)

                                Exhibit 12:  US market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 13:  Five forces analysis 2021 - 2026

                4.2 Bargaining power of buyers           

                                Exhibit 14: Bargaining power of the buyer

                4.3 Bargaining power of suppliers       

                                Exhibit 15: Bargaining power of the supplier

                4.4 Threat of new entrants    

                                Exhibit 16: Threat of new entrants

                4.5 Threat of substitutes         

                                Exhibit 17: Threat of substitutes

                4.6 Threat of rivalry   

                                Exhibit 18: Threat of rivalry

                4.7 Market condition

                                Exhibit 19: Market condition - Five forces 2021

5. Market Segmentation by Product               

                5.1 Market segments

                                The segments covered in this chapter are:

  • Apparel, footwear, and accessories
  • Consumer electronics and electricals
  • Food and grocery
  • Home furniture and furnishing
  • Others

                                Exhibit 20:  Product - Market share 2021-2026 (%)

                5.2 Comparison by Product    

                                Exhibit 21:  Comparison by Product

                5.3 Apparel, footwear, and accessories - Market size and forecast 2021-2026   

                                Exhibit 22:  Apparel, footwear, and accessories - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 23:  Apparel, footwear, and accessories - Year-over-year growth 2021-2026 (%)

                5.4 Consumer electronics and electricals - Market size and forecast 2021-2026                

                                Exhibit 24:  Consumer electronics and electricals - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 25:  Consumer electronics and electricals - Year-over-year growth 2021-2026 (%)

                5.5 Food and grocery - Market size and forecast 2021-2026      

                                Exhibit 26:  Food and grocery - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 27:  Food and grocery - Year-over-year growth 2021-2026 (%)

                5.6 Home furniture and furnishing - Market size and forecast 2021-2026            

                                Exhibit 28:  Home furniture and furnishing - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 29:  Home furniture and furnishing - Year-over-year growth 2021-2026 (%)

                5.7 Others - Market size and forecast 2021-2026           

                                Exhibit 30:  Others - Market size and forecast 2021-2026 ($ million)

                                Exhibit 31:  Others - Year-over-year growth 2021-2026 (%)

                5.8 Market opportunity by Product    

                                Exhibit 32:  Market opportunity by Product

6 Market Segmentation by Device                  

                6.1 Market segments

                                The segments covered in this chapter are:

  • Smartphones and tablets
  • PCs

                                Exhibit 33:  Device - Market share 2021-2026 (%)

                6.2 Comparison by Device      

                                Exhibit 34:  Comparison by Device

                6.3 Smartphones and tablets - Market size and forecast 2021-2026       

                                Exhibit 35:  Smartphones and tablets - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 36:  Smartphones and tablets - Year-over-year growth 2021-2026 (%)

                6.4 PCs - Market size and forecast 2021-2026  

                                Exhibit 37:  PCs - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 38:  PCs - Year-over-year growth 2021-2026 (%)

                6.5 Market opportunity by Device       

                                Exhibit 39:  Market opportunity by Device

7. Customer landscape                         

                                Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                7.1 Overview

                                Exhibit 40:  Customer landscape

8. Drivers, Challenges, and Trends                   

                8.1 Market drivers     

                                8.1.1 Growing seasonal and holiday sales

                                8.1.2 High penetration of Internet and smartphones and rising online spending

                                8.1.3 Increase in time poverty and easy payment options

                8.2 Market challenges              

                                8.2.1 Transportation and logistics

                                8.2.2 Poor technology integration, especially with online specialty retailers operating at small scales

                                8.2.3 High preference for shopping most product categories in physical stores

                                Exhibit 41:  Impact of drivers and challenges

                8.3 Market trends      

                                8.3.1 Omni-channel retailing

                                8.3.2 Social media marketing

                                8.3.3 Rising popularity of digital payment services

9. Vendor Landscape                             

                9.1 Overview

                                Exhibit 42:  Vendor landscape

                9.2 Landscape disruption        

                                Exhibit 43:  Landscape disruption

                                Exhibit 44: Industry Risk

                9.3 Competitive scenario        

10. Vendor Analysis               

                10.1 Vendors covered              

                                Exhibit 45: Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 46: ?Market positioning of vendors?

                10.3 Amazon.com Inc.

                                Exhibit 47:  Amazon.com Inc. - Overview

                                Exhibit 48:  Amazon.com Inc. - Business segments

                                Exhibit 49:  Amazon.com Inc. - Key news

                                Exhibit 50:  Amazon.com Inc. - Key offerings

                                Exhibit 51:  Amazon.com Inc. - Segment focus

                                Exhibit 51:  Amazon.com Inc. - Segment focus

                                Exhibit 52:  Apple Inc. - Overview

                                Exhibit 53:  Apple Inc. - Business segments

                                Exhibit 54:  Apple Inc. - Key news

                                Exhibit 55:  Apple Inc. - Key offerings

                                Exhibit 56:  Apple Inc. - Segment focus

                10.4 Best Buy Co. Inc.

                                Exhibit 57:  Best Buy Co. Inc. - Overview

                                Exhibit 58:  Best Buy Co. Inc. - Business segments

                                Exhibit 59:  Best Buy Co. Inc. - Key offerings

                                Exhibit 60:  Best Buy Co. Inc. - Segment focus

                10.5 Costco Wholesale Corp. 

                                Exhibit 61:  Costco Wholesale Corp. - Overview

                                Exhibit 62:  Costco Wholesale Corp. - Business segments

                                Exhibit 63:  Costco Wholesale Corp. - Key offerings

                                Exhibit 64:  Costco Wholesale Corp. - Segment focus

                10.6 eBay Inc.

                                Exhibit 65:  eBay Inc. - Overview

                                Exhibit 66:  eBay Inc. - Product and service

                                Exhibit 67:  eBay Inc. - Key offerings

                10.7 Kroger Co.

                                Exhibit 68:  Kroger Co. - Overview

                                Exhibit 69:  Kroger Co. - Product and service

                                Exhibit 70:  Kroger Co. - Key offerings

                10.8 Target Corp.       

                                Exhibit 71:  Target Corp. - Overview

                                Exhibit 72:  Target Corp. - Product and service

                                Exhibit 73:  Target Corp. - Key news

                                Exhibit 74:  Target Corp. - Key offerings

                10.9 The Home Depot Inc.      

                                Exhibit 75:  The Home Depot Inc. - Overview

                                Exhibit 76:  The Home Depot Inc. - Product and service

                                Exhibit 77:  The Home Depot Inc. - Key news

                                Exhibit 78:  The Home Depot Inc. - Key offerings

                10.10 Walmart Inc.    

                                Exhibit 79:  Walmart Inc. - Overview

                                Exhibit 80:  Walmart Inc. - Business segments

                                Exhibit 81:  Walmart Inc. - Key offerings

                                Exhibit 82:  Walmart Inc. - Segment focus

                10.11 Wayfair Inc.      

                                Exhibit 83:  Wayfair Inc. - Overview

                                Exhibit 84:  Wayfair Inc. - Business segments

                                Exhibit 85:  Wayfair Inc. - Key news

                                Exhibit 86:  Wayfair Inc. - Key offerings

                                Exhibit 87:  Wayfair Inc. - Segment focus

11. Appendix                             

                11.1 Scope of the report         

                                11.1.1 Market definition            

                                11.1.2 Objectives         

                                11.1.3 Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 88:  Currency conversion rates for US$

                11.3 Research methodology  

                                Exhibit 89:  Research Methodology

                                Exhibit 90:  Validation techniques employed for market sizing

                                Exhibit 91: ??Information sources

                11.4 List of abbreviations        

                                Exhibit 92: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
Technavio

TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
Technavio

TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The online retail market growth will increase by $460.13 billion during 2021-2026.
The online retail market is expected to grow at a CAGR of 11.64% during 2021-2026.
Technavio has segmented the online retail market by product (Apparel, footwear, and accessories, Consumer electronics and electricals, Food and grocery, Home furniture and furnishing, and Others) ,other1 (Smartphones and tablets and PCs) , and geographic (US).
Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Kroger Co., Target Corp., The Home Depot Inc., Walmart Inc., Wayfair Inc. are a few of the key vendors in the online retail market.
US will register the highest growth rate of 100.00% among the other regions. Therefore, the online retail market in US is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the online retail market growth are:
  • Growing seasonal and holiday sales
The online retail market vendors should focus on grabbing business opportunities from the apparel, footwear, and accessories segment as it accounted for the largest market share in the base year.
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