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The Global Online Streaming Services Market size is estimated to increase by USD 285.46 billion and grow at a CAGR of 19.64% between 2022 and 2027. Market growth hinges on various factors, such as the increasing prevalence of smartphones and widespread internet accessibility, the surging demand for online video streaming within the education sphere, and the introduction of fresh content offerings. However, obstacles include apprehensions regarding video piracy, limitations imposed on specific digital content, and a rise in cyberattacks. Educators are progressively leveraging online platforms to engage with students, delivering lectures and classes through capture tools that are then published online. Key providers such as LinkedIn Learning, Coursera Inc., and Udemy Inc. are catering to this trend by offering diverse educational content accessible via websites and mobile applications. This paradigm shift enables educators to reach students globally, fostering enhanced accessibility and flexibility in learning.
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This report extensively covers market segmentation by revenue (subscription, advertising, and rental), type (online video streaming and online music streaming), and geography (North America, APAC, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
The market share growth by the subscription segment will be significant during the forecast period. Subscription video-on-demand (SVOD) provides customers with access to a large catalog of programs for a fixed price each month. The popularity of SVOD streaming platforms is increasing as they offer unlimited access to original, high-quality content to users on the go.
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The subscription segment was valued at USD 40.67 billion in 2017 and continued to grow by 2021. The adoption of subscription video-on-demand (SVOD) services provided by OTT platforms has increased owing to pricing innovation, bundling, and accessibility to original premium content. Certain OTT applications also offer the same functionalities as those offered by broadcast channels. These factors will drive the growth of the segment during the forecast period.
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APAC is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America is also a key region in the global market. The growth of the market in this region is attributed to factors such as the expansion of the on-demand video market and the decline of the live TV broadcast market in countries such as the US and Canada. The entertainment industry in the region is mature and technologically advanced. Increasing investments by online streaming service providers and declining demand for television broadcasts are encouraging TV broadcasting companies to form strategic partnerships with online streaming service providers. Moreover, regional players are expanding their businesses by collaborating with artists and acquiring exclusive rights to their songs as well as by acquiring smaller companies.
The market is experiencing robust growth, driven by several key factors. Firstly, the increasing demand for video streaming services is propelled by the growing consumer preference for on-the-go entertainment and the widespread availability of high-speed internet connectivity. Moreover, the rise of remote work and online education due to factors like the Work from Home (WFH) trend and the adoption of remote learning solutions has further fueled the demand for the services in the enterprise and education sectors. Additionally, the expansion of the market is facilitated by the emergence of cloud-based solutions, enabling seamless access to content across various devices and platforms.
Furthermore, the proliferation of social media platforms as distribution channels for streaming content has significantly widened the market reach and audience engagement. The continuous advancements in technology, particularly in low latency streaming protocols and HTTP-based real-time video streaming platforms, have enhanced the streaming experience, driving greater user satisfaction and retention. Moreover, the influx of new players like Paramount Plus and the expansion of existing services into untapped regions such as the Asia Pacific are further driving market growth, presenting lucrative opportunities for stakeholders in the Online Streaming Services market.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The surge in demand for online video streaming within the education sector is a significant driver propelling growth in the market. Educators increasingly utilize online platforms to engage with students, delivering lectures and classes through capture tools that are subsequently published online. Major providers like LinkedIn Learning, Coursera Inc., and Udemy Inc. cater to this trend, offering diverse educational content accessible via websites and mobile applications. This shift enables educators to reach students globally, facilitating enhanced accessibility and flexibility in learning.
Furthermore, enterprises are capitalizing on this trend by launching online applications tailored for educational purposes. For example, uLesson Education Ltd. introduced the uLesson app, providing a comprehensive curriculum spanning subjects such as Physics, Chemistry, Mathematics, and Biology. This expansion of educational content through online platforms is expected to drive market growth significantly as it caters to the evolving needs of students and educators alike, fostering broader access to educational resources and fostering innovation in the education sector.
The increasing penetration of smart TVs is a key trend influencing the market growth. The demand for online services is expected to increase with the rising penetration of smart TVs. Such TVs have the ability to stream applications such as Hulu, ALTBalaji, and Amazon Prime. The rising number of technological advances in consumer electronics will further increase the popularity of smart TVs. For instance, features such as advanced cameras are being incorporated into smart TV sales.
Many companies have released smart TVs to meet the growing demand. For instance, in January 2020, TCL Corporation launched IoT-enabled, AI-powered smart TVs and air conditioners In India. In December 2019, Roku, Inc. and Walmart, Inc. launched the Atvio Roku TV line of smart TVs in Mexico. These TVs support various Internet applications. The introduction of new smart TVs will further increase the use. These factors will support the growth of the global market's growth during the forecast period.
Concerns pertaining to video piracy may impede market growth. The prevalence of web video piracy and illegal streaming poses a threat to the global market. Users can download audio and video content easily using software such as BitTorrent and uTorrent. As a result, many users do not subscribe. The majority of pirated or illegally downloaded content is free of advertisements, unlike video-on-demand (VOD) streaming services that rely on advertising.
Online streaming platforms offer a vast amount of exclusive content. However, many nations lack stringent piracy laws. This, in turn, hampers the number of subscriptions. Therefore, concerns related to video piracy may hinder the growth of the global market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Access Industries Inc. - The company offers online streaming services. Its music and audio streaming services are available in over 180 countries across the world, with a music library of 56 million tracks.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The report forecasts market growth by revenue at global, regional, and country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is witnessing remarkable growth, driven by factors such as technological innovation, consumer behavior analysis, and the proliferation of mobile phones. Leading players like YouTube, Crackle, and others offer a diverse range of content, including digital channels and educational courses. This market also sees significant activity in AI technology and machine learning pipelines, enhancing content delivery and viewer experience. With advancements like live streaming platforms and virtual reality integration, the industry continues to evolve rapidly. As regulation and ethical guidelines shape the landscape, providers focus on compliance necessities and data privacy standards to ensure seamless user experiences and sustainable growth.
Furthermore, the market is experiencing robust growth driven by factors such as digital transformation, increased video data traffic, and the rising demand for online learning, especially in the education sector. Video streaming service providers in the Asia Pacific region are capitalizing on this trend, leveraging blockchain technology and media players to enhance content delivery. From webinars to theatrical experiences, streaming platforms offer a diverse array of content types, accessible via computers and other devices, revolutionizing teaching and learning processes with convenient on-premises access and comprehensive cost analysis.
Market Scope |
|
Report Coverage |
Details |
Page number |
168 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 19.64% |
Market growth 2023-2027 |
USD 285.46 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
18.41 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 33% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Access Industries Inc., Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Apple Inc., AT and T Inc., Baidu Inc., Balaji Telefilms Ltd., Brightcove Inc., British Broadcasting Corp., Eros Media World plc, Fox Corp., fuboTV Inc., Hulu LLC, Netflix Inc., Philo Inc., Sling TV LLC, Spotify Technology SA, Tencent Holdings Ltd., and The Walt Disney Co. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market research report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Revenue
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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