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The operations support business support (OSS BSS) software market size is forecast to increase by USD 52.18 billion at a CAGR of 13.24% between 2022 and 2027. The growth of the operations support business support software market depends on several factors, including the growing adoption of cloud-based BSS (business support), the Rapid adoption of convergent billing systems, and the growing investments in LTE-A. Operations support systems (OSS) refer to the specialized software through which a telecom network supports different components within the system, such as network operations, service management, and provisioning services. Business support systems (BSS) refer to the software that handles tasks such as customer support processes, billing services, order management, and fraud management. This market analysis and report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The rapid adoption of convergent billing systems is a growing trend in the operation support business support (OSS and BSS) software market. The telecommunications sector is one of the most competitive markets in the world and with convergent billing systems being adopted by players, they target channels that maximize revenue generation to increase their competitiveness. The revenue management system (RMS) has undergone a drastic shift from traditional basic billing and charging methods as well as accounting functions to a completely new platform that establishes new revenue streams. One of the key tasks for telecommunication operators is to keep and improve services related to customers.
However, the convergent billing systems enable new business models with a unified definition framework for pricing and rating. It is generating revenues through differentiated, customized, and segmented market offers. Telecom operators will also be empowered with flexible and reliable ratings to scale from entry-level up to massive volumes. Therefore, telecom operators across the globe are rapidly adopting RMS, which supports the retail, wholesale, and enterprise business segments. Hence, the rapid adoption of convergent billing systems is expected to drive the growth of the market in focus during the forecast period.
The growing number of pre-commercial 5G trials is a primary trend in the market. The growing demand for the market is consistent with the increase in 5G trials all over the world. Companies across the globe are conducting pilot tests and 5G trials to establish a base for the development and deployment of 5G networks. These trials focus on the deployment of 5G networks into application areas, such as transport, entertainment, and industry.
Moreover, there has been an increase in the number of 5G installations for the pilot tests that are being carried out across the world. Consequently, the demand for OSSBS software will grow worldwide as more and more 5G network trials take place. OSS and BSS software enable telecom service providers to achieve effective order and fraud management, revenue management, as well as CRM. Hence, this is expected to drive the growth of the market focus during the forecast period.
The integration issues with legacy systems are a major challenge in the market. In order to provide a wide range of OSS BSS functions, including prepaid billing, Postpaid billing, Enterprise resource planning, CRM, revenue assurance, mediation, and order management, the majority of telecom operators prefer purchasing different types of software. Since different Companies use different technologies for their OSS BSS product development, it is difficult for telecom operators to integrate multiple functions of an OSS BSS solution from different Companies.
Besides, telecom operators face problems while integrating legacy telecom networks with upgraded OSS BSS solutions. In addition, there is a tendency for telecommunication operators to alter their business models and tariff plans on a frequent basis; this makes integration of these changes into OSS BSS software even more complex. Therefore, integration has become a complex task in the transformation of legacy systems and will act as a barrier to telecom operators during the forecast period.
This report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
The market share growth by the OSS segment will be significant during the forecast period. The need for customer-centric communication service providers (CSPs) and applications that improve customer experience are the major drivers of the OSS segment of the global market. In addition, because revenue generation is dependent on profitable customer relationships, communication service providers are increasingly paying more attention to their customers.
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The OSS segment show a gradual increase in the market share of USD 19.43 billion in 2017 and continue to grow by 2021. OSS software helps in the fast uptake of core voice services and enables a provision solution for all subscribers. User-End Data, such as the phone's or configuration settings, can be manually collected in this software, which is required when customers subscribe to new data services.
The BSS software market is directly linked to customers and dynamic customer requirements related to services that can be effectively managed by BSS. This software was used by a number of service provider providers to design and deliver differentiated sets of services for specific target groups. Convergent billing is mainly contributing to increased market revenue. The Convergent charging software provides a single invoice that covers a variety of telecommunications services. The software includes all service types, such as voice, data, and multimedia, as well as payment methods, such as pre-paid billing and post-paid billing. The adoption of BSS will increase, owing to the aforementioned factors. This will drive the growth of the market focus during the forecast period.
In 2021, the cloud-based deployment segment dominated the global market. Organizations can use this deployment model to access and install software and services through the Internet, which eliminates the need for expensive on-premises infrastructure and provides scalability and flexibility. Using cloud-based client relationship management tools such as SalesforceCRM can enable companies to take care of their client's data and interactions from any location in the world. Cloud-based deployment allows multinational teams to work together in real-time, facilitating rapid decision-making and improved communication. Cloud-based solutions will continue to play a crucial role in assisting the global operations of companies and their general success as they grow globally. Hence, the demand for the cloud-based deployment model is expected to increase and drive the growth of the market in focus during the forecast period.
In global operations, an on-premises deployment type serves the market in focus by offering software and services that are installed and run directly on the infrastructure of the end user, as opposed to being hosted in the cloud or on a server owned by a third party. This approach will allow companies to exercise greater control over their data, security, and compliance requirements with a view to ensuring that this deployment model is suited to the sectors subject to complex regulatory requirements or those which deal with confidential information. On-premises deployment is a crucial segment in the market in focus since it gives companies customized solutions, more data control, and improved security. Owing to these factors, the on-premises deployment segment is expected to witness increased adoption, which will drive the growth of the market to focus during the forecast period.
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North America is estimated to contribute 28% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Factors such as a rise in IoT, implementation of automation across end-user industries, increasing investments in smart city initiatives, and increasing use of social networking platforms are driving the growth of the market in North America. The number of fixed and mobile subscribers is increasing as a result of all these factors. The unique number of mobile subscribers reached approximately 85 % in 2020. The US had approximately 300 million unique mobile subscribers at the end of December 2020. Also, the growing investments in fixed-line broadband infrastructure are leading to a rise in primary connections of fixed-line broadband subscribers. In 2020, approximately 34 million homes in North America were FTTH-enabled.
Global Operations Support Business Support (OSS BSS) Software Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Accenture Plc - The company offers operations support business support software such as Business Process Outsourcing.
Amdocs Ltd. - The company offers operations support business support software such as iPaaS which is an industry-focused integration framework.
Aria Systems Inc. - The company offers operations support business support solutions to build an autonomous business, secure data, and provide a seamless experience for customers and business users.
The market growth and trends report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.
The Operations Support Business Support (OSS BSS) Software Market is witnessing significant growth driven by the increasing demand for cloud-based OSS BSS systems among communications service providers and large enterprises. These systems facilitate efficient management of communication and operational networks, including product management, customer management, and order capture.
With a focus on meeting client requirements and enhancing customer relationship management, cloud-native BSS systems are gaining prominence, offering high-end visibility into operational costs and resource tracking techniques. Furthermore, the integration of real and virtualized networking assets and continuous technological innovations in technology infrastructures ensure the delivery of high-quality product offerings and services, optimizing operating expenses and driving income for organizations.
This market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Operations Support Business Support (OSS BSS) Software Market Scope |
|
Report Coverage |
Details |
Page number |
163 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 13.24% |
Market growth 2023-2027 |
USD 52.18 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
12.68 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 28% |
Key countries |
US, China, Japan, Germany, and the UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Accenture Plc, Amdocs Ltd., Aria Systems Inc., Cerillion Plc, CHR Solutions, Comarch SA, Hansen Technologies Ltd., Hewlett Packard Enterprise Co., Hitachi Ltd., Huawei Technologies Co. Ltd., NEC Corp., New Era Technological Support S A, Nokia Corp., Optiva Inc., Oracle Corp., SAP SE, Saskatchewan Telecommunications Holding Corp., SUBEX Ltd., Telefonaktiebolaget LM Ericsson, and Tridens doo |
Market dynamics |
Market trends and analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Deployment
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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