Enjoy complimentary customisation on priority with our Enterprise License!
The organic and natural feminine care market size is projected to increase by USD 1,095.47 million, and the market is estimated to grow at a CAGR of 7.02% between 2022 and 2027. The growing awareness about hygiene and related products is driving the market growth. Vendors across the world are launching advertisements and campaigns about the use of organic and natural feminine care products, including proper maintenance and disposal. For instance, since 2014, states in India have been receiving funds under the National Health Mission in India for providing sanitary napkin packs to rural adolescent girls at discounted prices. This has influenced the demand for numerous organic and natural feminine care products, especially in emerging countries.
Women can learn about the importance of using menstrual pads, tampons, and pantyliners through online articles, campaigns, and seminars. Product advertisements and promotions also influence buying behaviour, which has encouraged manufacturers to invest in innovating their products. The demand for organic and natural feminine care products is increasing in developing countries such as Brazil, Argentina, Chile, Peru, India, and China, owing to the rising population of working women and the growing preference for convenience products. These factors will fuel the growth of the global organic and natural feminine care market during the forecast period.
To learn more about this report, View Report Sample
The prevalence of cervical cancer is high in undeveloped and developing countries. Menstrual pads contain harmful ingredients such as rayon and dioxin. One of the main causes of cervical cancer is poor menstrual hygiene. The lack of hygiene can lead to fungal infections and reproductive tract infections (RTI) and increase the chances of infertility. Cervical cancer is mainly prevalent in rural areas of countries such as South Africa, Nigeria, Kenya, and India due to the use of rags and old clothes during menstruation.
The increasing awareness about cervical cancer and its prevention is fueling the adoption of natural and organic and natural feminine care products. These products are made of breathable natural materials and contain no perfumes, dyes, plastic, or chlorine. This helps in avoiding contact with synthetic materials and skin irritants, thereby reducing the rate of infections and cervical cancer. Therefore, the increasing rate of cervical cancer is fueling the adoption of natural and organic feminine care products. These factors will boost the global organic and natural feminine care market growth during the forecast period.
The growing market opportunities have encouraged the entry of manufacturers of counterfeit organic and natural feminine care products, especially in developing countries. These products are made of low-quality raw materials and have low durability. The penetration of e-commerce further improves the reach, sales, and distribution of counterfeit products. Moreover, customers are unable to distinguish between real products and counterfeit products as they look similar.
The low cost of counterfeit products has a negative impact on the sales and pricing strategies of market vendors. As a result, global vendors are compelled to lower the prices of their products, which reduces their profit margins. In addition, they have to invest more in advertising and promotional campaigns to educate customers. Established global vendors are looking to penetrate developing markets, such as India and China, which have a significant presence of counterfeit products. Thus, the presence of counterfeit products is expected to restrict the growth of the global organic and natural feminine care market during the forecast period.
The market share growth by the menstrual pads segment will be significant during the forecast period. Menstrual pads are easy to access and have varied designs, which has increased their adoption among women. The rise in disposable income in emerging countries will further increase the use of menstrual pads. These pads have different patterns and are available as regular pads, maxi pads, thin pads, and ultra-thin pads.The menstrual pads segment was valued at USD 1,041.82 million in 2017 and continued to grow until 2021. The demand for organic products is increasing due to the disadvantages of conventional menstrual pads that use hazardous chemicals and raw materials. The use of organic menstrual pads protects women from diseases such as cervical cancer, toxic shock syndrome (TSS), and skin issues. Moreover, these pads are available at affordable prices. The awareness about compared with organic and natural menstrual pads is increasing in countries such as India. These factors will contribute to the growth of this segment during the forecast period.
Get a glance at the market contribution of various segments View the PDF Sample
For more insights on the market share of various regions Download PDF Sample now!
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.Russia, the UK, Germany, Italy, Spain, and France are among the largest consumers of organic and natural feminine care products owing to the increasing focus on female hygiene. The rise in the spending capacity of the population and an increase in the average disposable income are also driving the growth of the regional market. The organic and natural feminine care market in Europe is expanding significantly, which has resulted in an increase in sales and volumes. The popularity of online shopping is also rising among customers in the region. Therefore, vendors are offering premium feminine care products through their own web portals and other third-party online sellers. This will propel the growth of the market in the region during the forecast period.
This market report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. The COVID-19 pandemic had a negative impact on the market in Europe in 2020. However, by 2021, the initiation of vaccination drives in the region led to the lifting of lockdowns and the resumption of operations in manufacturing industries. As a result, the supply of organic and natural feminine care products rebounded. These factors will drive the growth of the regional organic and natural feminine care market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The organic and natural feminine care market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Distribution Channel Outlook (USD Million, 2017 - 2027)
Organic And Natural Feminine Care Market Scope |
|
Report Coverage |
Details |
Page number |
164 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.02% |
Market growth 2023-2027 |
USD 1095.47 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
6.66 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 35% |
Key countries |
US, China, Japan, Germany, and Italy |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aisle, Corman SpA, COTTON HIGH TECH SL, Edgewell Personal Care Co., Essity Aktiebolag, First Quality Enterprises Inc., Kimberly Clark Corp., Maxim Hygiene Products Inc., Natratouch, Nutraceutical Corp., Ontex BV, Organic Initiative Ltd., Saathi Eco Innovations India Pvt. Ltd., The Procter and Gamble Co., TZMO SA, Unicharm Corp., Unilever PLC, Urban Essentials India Pvt Ltd., Veeda, and Wet and Dry Personal Care Pvt. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.