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The Organic Soap Market size is projected to increase by USD 145.15 million and the market size is estimated to grow at a CAGR of 7.18% between 2022 and 2027. The availability of soaps in a wide range of natural fragrances is driving market growth. Some of the wide variety of natural fragrances include grapefruit, eucalyptus, lavender, lemongrass, oatmeal lavender, sweet orange, orange blossom, patchouli rose, rosemary herb, tea tree, wood spice, Vermont clay, cinnamon, pink lemon, jojoba, mint, sandalwood, and neem. The ingredients of these natural fragrances are mainly sourced from plants and minerals. Therefore, natural extracts that are sourced from flowers, fruits, and herbs are significantly driving the market and contributing to its growth. Hence, factors such as organic fragrances do not have any side effects and help the user's skin stay soft and supply is expected to drive the global market size during the forecast period.
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There has been a significant focus on private-label by retailers across the world as they are selling different types under their private-label brands to improve profitability which is significantly contributing to the market growth.There has been an increasing number of new product launches by major retailers with herbal ingredients and scented soaps, globally, and are capitalizing on the growing demand for bio products among consumers. For instance, China-based Alibaba sells a variety of soaps, such as Natural Moisturizing Handmade Soap, under its own brand. Hence, such trends are expected to continue to drive the global market size during the forecast period.
One of the significant challenges faced by the retailers is their shorter shelf life e compared to their inorganic counterparts as the raw materials used are all sourced from nature. As inorganic soaps contain synthetic preservatives that help preserve all their qualities, it has a longer shelf life.For instance, these soaps have only a shelf life of 12-18 months as they are made using natural ingredients such as tea tree oil, rosemary, lavender, shea butter, and aloe vera, which cannot be preserved for a long duration as they lose their natural fragrance while the shelf life of synthetic soaps is over three years. Hence, this can significantly hinder the global organic market size during the forecast period.
The online segment will account for a significant share of market growth during the forecast period. One of the main reasons for the significant growth of the online segment in the global market is its wide range of brands and products which caters to a broader consumer segment. The online segment was valued at USD 129.61 million in 2017 and continued to grow until 2021. Factors such as online e-commerce platforms offering consumers the convenience of comparing product information, an increase in the number of online shopping portals, and the penetration of smartphones are significantly driving the growth of this segment. There is an increasing preference for online platforms by several vendors due to the convenience and price, and the online platform reduces and eliminates the need for physical infrastructure, thereby reducing the costs for consumers. Hence, such factors are expected to drive the growth of this segment which in turn will drive the growth during the forecast period.
The growing popularity of supermarkets and hypermarket segments is expected to drive market growth during the forecast period. One of the main advantages of supermarkets and hypermarkets segment is that organized retailers meet the needs of consumers by stocking a wide variety of products under a single roof. Also, several vendors operating in this market compete for the limited shelf space available in large retail stores. There is a growing shift of preference of consumers towards the supermarket and the hypermarket segment as it offers access to a wider range of products. Hence such factors are expected to drive the growth of this segment which in turn will drive the growth during the forecast period.
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The organic bar soap segment will account for a significant share of market growth during the forecast period. Organic bar soaps are a type of these soap that are the most common forms of soap and are available as solid cakes that are shaped into bars. These soaps are mainly used for cleansing the body and are also very easy to use and store. Some of the common ingredients of bio bar soaps include natural oils that are extracted from coconuts, almonds, goat milk, olives, castor beans, soybean, shea butter, and cocoa butter. Some of the key advantages of bio bar soaps, which make them preferable over liquid soaps include economical (low-cost of bar soaps) deodorizing capabilities, wide availability in fragrance-free variants for consumers allergic to fragrances, and better exfoliating capabilities. Hence, these factors are expected to drive the growth of this segment which in turn will drive the growth during the forecast period.
The launch of new products and the increasing use of bio liquid soaps since the outbreak of the COVID-19 pandemic will drive the growth of the organic liquid segment. One of the main benefits of the bio liquid soap segment is its better moisturizing effects and rich lather of organic liquid soaps. Factors such as consumers perceive bio liquid soap to be germ-free, as the unused soap remains untouched and uncontaminated are significantly contributing to the growth. Moreover, vendors are introducing new variants to cater to a wide consumer segment. Hence, such factors are expected to drive the growth of this segment which in turn will drive the growth during the forecast period.
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Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.Another region offering significant growth opportunities to vendors is North America. Some of the major factors driving the market growth in North America is due to the factors such as high purchasing power of consumers and a strong focus on skincare. Also, other factors such as growing consumer awareness about harmful chemicals in synthetic soaps, increasing urbanization, growing awareness about the benefits associated with such soaps, the rise in the adoption of these soaps among end-users, and strong international brand penetration are significantly contributing to the growth of the market in North America and continue to drive the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The Market is witnessing a surge in demand for eco-friendly, green, and sustainable soap products. Trends indicate an increased preference for natural ingredients, with brands like Moam Organics, Santorini, and Stephenson leading the way with their COSMOS Range. Major players such as Procter & Gamble and Neal's Yard Remedies are embracing regenerative organic agriculture. Product offerings include lime and aloe vera, plum and mulberry, and mandarin-infused soaps, with a focus on beauty and wellness.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest market drivers and trends and growth opportunities from 2017 to 2027.
Organic Soap Market Scope |
|
Report Coverage |
Details |
Page number |
166 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.18% |
Market growth 2023-2027 |
USD 145.15 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
6.98 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 34% |
Key countries |
US, Canada, Japan, Germany, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Anuspa Heritage Pvt Ltd., Beach Organics Skin Care, Botanie Natural Soap Inc, Dr. Bronners Magic Soaps, EO Products, Erbaviva LLC, Khadi Natural, Loccitane International SA, Mountain Valley Springs India Pvt. Ltd., Natura and Co Holding SA, Neals Yard Ltd., Osmia Organics, Pangea Organics Inc., Trulys Natural Products, and Unilever PLC |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our market growth and trends market analysis and report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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