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The global outdoor apparel market size is estimated to grow by USD 6.53 billion at a compound annual growth rate of 6.13% between 2023 and 2028.
The outdoor apparel industry caters to diverse needs, offering durable and stylish clothing for women, kids, and men. From shorts to trousers and leggings, these garments blend fashion and customization options with functionality, providing comfort and protection in rugged environments. With a focus on innovation, brands strive to meet the evolving demands of high-quality outdoor gear enthusiasts, ensuring durability, safety, and style.
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Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
Adidas AG - The company offers outdoor apparel such as the Adicolor Classics High Shine Track Jacket, Adicolor Classics High Shine Straight Leg Track, and Adicolor Classics Firebird Primeblue Track Jacket.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including Adidas AG, Aigle International SA, ANTA Sports Products Ltd., ASICS Corp., Canadian Tire Corp. Ltd., Columbia Sportswear Co., Fenix Outdoor International AG, G III Apparel Group Ltd., Gokyo Outdoor Apparel and Lifestyles Pvt. Ltd., Hanesbrands Inc., Newell Brands Inc., Nike Inc., Norrona Sport AS, Outdoor Research, Patagonia Inc., PUMA SE, Under Armour Inc., VF Corp., Boardriders, and Callaway Golf Co.
Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting are also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. The market includes various types of outdoor apparel, such as jackets, pants, hats, and footwear. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
The market growth is primarily fueled by the rising popularity of outdoor sports and recreational pursuits activities. Climbing, hiking, and trekking are increasingly favored worldwide, with a notable surge in participation rates, especially in regions like North America, Europe, and emerging markets such as Southeast Asia. In the US alone, a significant 53% of individuals aged six and above engaged in outdoor activities in 2022, highlighting the widespread appeal.
Furthermore, adventure tourism is thriving due to factors like urbanization, busy lifestyles, and a growing emphasis on health and wellness. Activities like hunting play a crucial role in wildlife management and cultural heritage, particularly in countries like the US and Canada. As consumer preferences evolve towards more sustainable products, organic materials, recycled materials and eco-friendly options, the market is witnessing a shift towards innovative and versatile outdoor wear made from synthetic and eco-friendly fabrics, driving advancements in performance and comfort. This is expected to drive the growth of the market during the forecast period.
The adoption of omnichannel retailing apparel is an emerging trend shaping market growth. Marketing is important for manufacturers. Product improvements, along with the choice of appropriate channels of distribution as well as effective advertising and aggressive pricing strategies, have a significant impact on end-users. The rapid penetration of Internet shopping has enabled manufacturers to conveniently offer information about their products to customers. The rising penetration of the Internet and the increasing adoption of digital products, such as tablets, smartphones, and laptops, have increased online sales.
Further, quick delivery services competitive selling prices, and retail price are the major factors that support the growth of Internet retailing across the world. In terms of distribution, online retailing will be one of the fastest-growing channels during the forecast period. Small and local vendors are finding success in reaching premium customers by making their products available online, which can help them gain a presence on a national level. Therefore, the adoption of omnichannel retailing is expected to drive the market during the forecast period.
The growing global proportion of the geriatric population poses a significant challenge, impeding market growth. The geriatric population, susceptible to health issues like arthritis, diabetes, and heart-related diseases, faces limitations in engaging in outdoor recreational activities such as camping, running, biking, surfing, cycling, and others. Projections from the US Census Bureau indicate a substantial increase in the global geriatric population, exceeding 1.5 billion by 2050, with 16% of the global population aged 65 and above.
As a result, the rising geriatric population fosters a greater demand for indoor fitness activities like yoga and aerobics, leading to a decline in demand. This trend hampers the growth of the market, particularly in summer activities like sailing, fishing, rock climbing, and others, during the forecast period.
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The report includes a comprehensive outlook on the market offering forecasts for the industry segmented by Distribution Channel, which comprises offline and online. Additionally, it categorizes Product Type into top wear, bottom wear, coveralls, and others, and covers Region, including North America, APAC, Europe, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments. The report covers market trends and analysis and also includes an in-depth analysis of the high popularity of outdoor sports, the rise in the number of private-label brands and the growing global proportion of the geriatric population.
The market share growth by the offline segment will be significant during the forecast period. The revenue generated by the offline segment of the market has declined over the years, owing to the rising preference for online shopping. However, vendors are opening new retail outlets in local and regional markets to increase their sales through the offline channel. They sell their products through specialty stores and other retail formats. The offline segment was the largest and was valued at USD 10.69 billion in 2018. The popularity and accessories in specialty retail stores drive the growth of the sub-segment. Specialty stores offer a wide range of brands and products. For instance, in December 2021, Adidas AG (Adidas), one of the major vendors operating in the market, operated 2,184 retail stores on its own and 14,000 mono-branded franchise stores. Therefore, the expansion of brands will positively impact the growth of the global market during the forecast period.
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Based on the product type, the market has been segmented into top wear, bottom wear, coveralls, and others The top wear ?segment will account for the largest share of this segment.?
The top wear segment holds a significant market share in the market due to its relatively short replacement cycle. This category encompasses shirts, t-shirts, coats, and jackets, crafted from various fabrics like cloth, polyester, suede, and mesh, ensuring comfort during outdoor activities. Consumers choose outdoor top wear based on weather conditions, terrain, and activities like camping, hiking, or water sports. This segment, crucial for attracting new customers, appeals mostly to adults and young adults and millennials inclined towards outdoor activities. The improving economy and growing population are driving factors, while retailers adopt competitive strategies like attractive pricing and diverse product offerings to sustain growth. This trend underscores the importance of fashion preferences, alongside other segments like bottomwear, synthetic, and natural fabrics, reflecting evolving consumer preferences towards style, durability, and performance.
North America is estimated to contribute 33% during the forecast period.
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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The market in North America is expected to witness high growth during the forecast period, owing to the presence of a well-developed sports industry and the growth in the prevalence of obesity and diabetes. The growth in the prevalence of such diseases encouraged several people to participate in activities, such as climbing and hiking, to remain fit and healthy and active lifestyle. Diabetes is one of the most common chronic diseases in the US. The number of people with diabetes is expected to increase owing to sedentary lifestyles and unhealthy eating habits. Gradually, people in the US are engaging in sports activities to keep themselves active and healthy.
In addition, the rising demand for customized outdoor apparel is driving the growth of the market in the US. Further, the rising demand made from high-quality fibers will drive the growth of the market in North America. The preference for celebrity-endorsed outdoor apparel products and designer collections is rising in the region. Such products cost more than normal apparel. Hence, the revenue generated by the market in focus in North America is expected to increase during the forecast period.
Market Analyst Overview
The fashion industry is experiencing significant growth, driven by various factors such as increasing awareness about protection and wellness among individuals, advancements in apparel technology, and the surge in outdoor enthusiasts seeking adventure experiences. The market offers outfits, jeans, shoes, hats, gloves, and backpacks tailored for hikers, campers, mountaineers, cyclists, and runners, blending fashion with functionality and sustainability for outdoor enthusiasts. Brands like Columbia Sportswear Company, Arc'teryx, The North Face, and Mizuno Corporation are at the forefront of offering high-quality outdoor garments and equipment. With a focus on recycled raw materials, ventilation, Sustainability awareness and Sustainable materials, many companies are incorporating eco-friendly materials like recycled Synthetic fabrics, nylon and cotton into their products to mitigate the environmental impact. Additionally, innovations in fabric technology, such as moisture-wicking, breathability, and UV protection, enhance the performance and comfort of apparel. There has been a rise in demand for outdoor clothing suitable for various weather conditions and activities like hiking, skiing, kayaking, and mountaineering. The market opportunities are due to the growing disposable incomes and increasing interest in outdoor sports and activities. Furthermore, retailers and supermarkets are expanding their offerings to cater to the rising demand from consumers.
Outdoor Apparel Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2023 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.13% |
Market Growth 2024-2028 |
USD 6.53 billion |
Market structure |
Fragmented |
YoY growth (%) |
5.73 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 33% |
Key consumer countries |
US, China, Germany, France, and UK |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
Adidas AG, Aigle International SA, ANTA Sports Products Ltd., ASICS Corp., Canadian Tire Corp. Ltd., Columbia Sportswear Co., Fenix Outdoor International AG, G III Apparel Group Ltd., Gokyo Outdoor Apparel and Lifestyles Pvt. Ltd., Hanesbrands Inc., Newell Brands Inc., Nike Inc., Norrona Sport AS, Outdoor Research, Patagonia Inc., PUMA SE, Under Armour Inc., VF Corp., Boardriders, and Callaway Golf Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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