Over The Top (OTT) Market Size 2025-2029
The over the top (ott) market size is forecast to increase by USD 934.9 billion at a CAGR of 31.3% between 2024 and 2029.
- The Over-the-Top (OTT) market is experiencing significant growth due to the increasing preference for cloud streaming services among consumers. This shift in media consumption habits is driven by the convenience, flexibility, and affordability offered by OTT platforms. However, the market is not without challenges. The proliferation of illegal downloading and piracy continues to pose a significant threat, undermining the revenue potential for OTT players. To counteract this, industry players are focusing on strategic partnerships and acquisitions to expand their content libraries and strengthen their market position.
- These collaborations enable OTT providers to offer a wider range of high-quality content, enhancing the user experience and increasing customer loyalty. As the competition intensifies, it is crucial for companies to navigate these challenges effectively and capitalize on the market opportunities presented by the growing demand for OTT services.
What will be the Size of the Over The Top (OTT) Market during the forecast period?

1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Content Type
- Executive Summary - Chart on Market Segmentation by Device
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Over The Top (OTT) Market 2019 - 2023
- Historic Market Size - Data Table on Global Over The Top (OTT) Market 2019 - 2023 ($ billion)
- 5.2 Content Type segment analysis 2019 - 2023
- Historic Market Size - Content Type Segment 2019 - 2023 ($ billion)
- 5.3 Device segment analysis 2019 - 2023
- Historic Market Size - Device Segment 2019 - 2023 ($ billion)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 The AI Impact on Over The Top (OTT) Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Content Type
- 8.1 Market segments
- Chart on Content Type - Market share 2024-2029 (%)
- Data Table on Content Type - Market share 2024-2029 (%)
- 8.2 Comparison by Content Type
- Chart on Comparison by Content Type
- Data Table on Comparison by Content Type
- 8.3 Video - Market size and forecast 2024-2029
- Chart on Video - Market size and forecast 2024-2029 ($ billion)
- Data Table on Video - Market size and forecast 2024-2029 ($ billion)
- Chart on Video - Year-over-year growth 2024-2029 (%)
- Data Table on Video - Year-over-year growth 2024-2029 (%)
- 8.4 Text and images - Market size and forecast 2024-2029
- Chart on Text and images - Market size and forecast 2024-2029 ($ billion)
- Data Table on Text and images - Market size and forecast 2024-2029 ($ billion)
- Chart on Text and images - Year-over-year growth 2024-2029 (%)
- Data Table on Text and images - Year-over-year growth 2024-2029 (%)
- 8.5 VoIP - Market size and forecast 2024-2029
- Chart on VoIP - Market size and forecast 2024-2029 ($ billion)
- Data Table on VoIP - Market size and forecast 2024-2029 ($ billion)
- Chart on VoIP - Year-over-year growth 2024-2029 (%)
- Data Table on VoIP - Year-over-year growth 2024-2029 (%)
- 8.6 Music streaming - Market size and forecast 2024-2029
- Chart on Music streaming - Market size and forecast 2024-2029 ($ billion)
- Data Table on Music streaming - Market size and forecast 2024-2029 ($ billion)
- Chart on Music streaming - Year-over-year growth 2024-2029 (%)
- Data Table on Music streaming - Year-over-year growth 2024-2029 (%)
- 8.7 Market opportunity by Content Type
- Market opportunity by Content Type ($ billion)
- Data Table on Market opportunity by Content Type ($ billion)
9 Market Segmentation by Device
- 9.1 Market segments
- Chart on Device - Market share 2024-2029 (%)
- Data Table on Device - Market share 2024-2029 (%)
- 9.2 Comparison by Device
- Chart on Comparison by Device
- Data Table on Comparison by Device
- 9.3 Smartphones and tablet - Market size and forecast 2024-2029
- Chart on Smartphones and tablet - Market size and forecast 2024-2029 ($ billion)
- Data Table on Smartphones and tablet - Market size and forecast 2024-2029 ($ billion)
- Chart on Smartphones and tablet - Year-over-year growth 2024-2029 (%)
- Data Table on Smartphones and tablet - Year-over-year growth 2024-2029 (%)
- 9.4 Laptop and desktop - Market size and forecast 2024-2029
- Chart on Laptop and desktop - Market size and forecast 2024-2029 ($ billion)
- Data Table on Laptop and desktop - Market size and forecast 2024-2029 ($ billion)
- Chart on Laptop and desktop - Year-over-year growth 2024-2029 (%)
- Data Table on Laptop and desktop - Year-over-year growth 2024-2029 (%)
- 9.5 Smart TV - Market size and forecast 2024-2029
- Chart on Smart TV - Market size and forecast 2024-2029 ($ billion)
- Data Table on Smart TV - Market size and forecast 2024-2029 ($ billion)
- Chart on Smart TV - Year-over-year growth 2024-2029 (%)
- Data Table on Smart TV - Year-over-year growth 2024-2029 (%)
- 9.6 Market opportunity by Device
- Market opportunity by Device ($ billion)
- Data Table on Market opportunity by Device ($ billion)
10 Market Segmentation by Component
- 10.1 Market segments
- Chart on Component - Market share (2024-2029) (%)
- Data Table on Component - Market share (2024-2029) (%)
- 10.2 Comparison by Component
- Chart on Comparison by Component
- Data Table on Comparison by Component
- 10.3 Solution - Market size and forecast (2024-2029)
- Chart on Solution - Market size and forecast (2024-2029) ($ million)
- Data Table on Solution - Market size and forecast (2024-2029) ($ million)
- Chart on Solution - Year-over-year growth (2024-2029) (%)
- Data Table on Solution - Year-over-year growth (2024-2029) (%)
- 10.4 Services - Market size and forecast (2024-2029)
- Chart on Services - Market size and forecast (2024-2029) ($ million)
- Data Table on Services - Market size and forecast (2024-2029) ($ million)
- Chart on Services - Year-over-year growth (2024-2029) (%)
- Data Table on Services - Year-over-year growth (2024-2029) (%)
- 10.5 Market opportunity by Component
- Market opportunity by $segment_name ($ million)
- Data Table on Market opportunity by $segment_name ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 12.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 12.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 12.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 12.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 12.10 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 12.11 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 12.12 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 12.13 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 12.14 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 12.15 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 12.16 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 12.17 UAE - Market size and forecast 2024-2029
- Chart on UAE - Market size and forecast 2024-2029 ($ billion)
- Data Table on UAE - Market size and forecast 2024-2029 ($ billion)
- Chart on UAE - Year-over-year growth 2024-2029 (%)
- Data Table on UAE - Year-over-year growth 2024-2029 (%)
- 12.18 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
13 Drivers, Challenges, and Opportunity/Restraints
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities/restraints
14 Competitive Landscape
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.2 Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 8x8 Inc.
- 8x8 Inc. - Overview
- 8x8 Inc. - Product / Service
- 8x8 Inc. - Key news
- 8x8 Inc. - Key offerings
- SWOT
- 15.5 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
- SWOT
- 15.6 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
- 15.7 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
- SWOT
- 15.8 Comcast Corp.
- Comcast Corp. - Overview
- Comcast Corp. - Business segments
- Comcast Corp. - Key news
- Comcast Corp. - Key offerings
- Comcast Corp. - Segment focus
- SWOT
- 15.9 Deezer SA
- Deezer SA - Overview
- Deezer SA - Product / Service
- Deezer SA - Key news
- Deezer SA - Key offerings
- SWOT
- 15.10 iMPACTFUL Group Inc.
- iMPACTFUL Group Inc. - Overview
- iMPACTFUL Group Inc. - Product / Service
- iMPACTFUL Group Inc. - Key offerings
- SWOT
- 15.11 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
- 15.12 Netflix Inc.
- Netflix Inc. - Overview
- Netflix Inc. - Product / Service
- Netflix Inc. - Key offerings
- SWOT
- 15.13 Paramount Global
- Paramount Global - Overview
- Paramount Global - Business segments
- Paramount Global - Key offerings
- Paramount Global - Segment focus
- SWOT
- 15.14 Sirius XM Holdings Inc.
- Sirius XM Holdings Inc. - Overview
- Sirius XM Holdings Inc. - Business segments
- Sirius XM Holdings Inc. - Key offerings
- Sirius XM Holdings Inc. - Segment focus
- SWOT
- 15.15 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key news
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus
- SWOT
- 15.16 Spotify Technology SA
- Spotify Technology SA - Overview
- Spotify Technology SA - Business segments
- Spotify Technology SA - Key offerings
- Spotify Technology SA - Segment focus
- SWOT
- 15.17 Tencent Holdings Ltd.
- Tencent Holdings Ltd. - Overview
- Tencent Holdings Ltd. - Business segments
- Tencent Holdings Ltd. - Key news
- Tencent Holdings Ltd. - Key offerings
- Tencent Holdings Ltd. - Segment focus
- SWOT
- 15.18 The Walt Disney Co.
- The Walt Disney Co. - Overview
- The Walt Disney Co. - Business segments
- The Walt Disney Co. - Key news
- The Walt Disney Co. - Key offerings
- The Walt Disney Co. - Segment focus
- SWOT
16 Appendix
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape