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The packaged rice noodles market size has the potential to grow by USD 717.95 million during 2020-2024, and the market's growth momentum will accelerate during the forecast period.
This report provides a detailed analysis of the market by product (packaged rice vermicelli and packaged rice stick and other rice noodles), end-user (retail and foodservice), and geography (APAC, Europe, North America, MEA, and South America). Also, the report analyzes the market's competitive landscape. It offers information on several market vendors, including Acecook Vietnam Joint Stock Co., Clearspring Ltd., itsu Ltd., Kikkoman Corp., Leong Guan Food Manufacturer Pte Ltd., Nissin Foods Holdings Co. Ltd., Orkla ASA, Thai Preserved Food Factory Co. Ltd., Thai President Foods Public Co. Ltd., and Thaitan Foods International Co. Ltd.
Browse TOC and LoE with selected illustrations and example pages of Packaged Rice Noodles Market
The market is fragmented. Acecook Vietnam Joint Stock Co., Clearspring Ltd., and itsu Ltd. are some of the major market participants. Although the health benefits of rice noodles will offer immense growth opportunities, the availability of substitutes will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
To help clients improve their market position, this packaged rice noodles market forecast report provides a detailed analysis of the market leaders. It offers information on the competencies and capacities of these companies. The report also covers details on the market's competitive landscape and provides information on the products offered by various companies. Moreover, this packaged rice noodles market analysis report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.
This report provides information on the production, sustainability, and prospects of several leading companies, including:
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APAC was the largest packaged rice noodles market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The availability of rice in abundance, significant consumption of rice, and the increasing adoption of rice-based food products owing to their health benefits compared with noodles made of wheat flour, potato starch, and cassava starch will significantly drive packaged rice noodles market growth in this region over the forecast period.
71% of the market's growth will originate from APAC during the forecast period. China, Vietnam, Thailand, Indonesia, and Japan are the key markets for packaged rice noodles in APAC. Market growth in this region will be slower than the growth of the market in Europe, North America, and MEA.
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Rice vermicelli products are used for multiple recipes and is a core ingredient in multiple Asian cuisines. Moreover, players are launching instant vermicelli products and innovative flavors through celebrity endorsements, TV advertisements, and marketing campaigns, which is driving their sales. Therefore, the packaged rice noodles market share growth by the packaged rice vermicelli segment will be significant during the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the packaged rice noodles market size.
The health benefits of rice noodles are one of the significant factors driving packaged rice noodles market growth. A large number of consumers are increasingly adopting gluten-free products such as rice noodles due to the rising prevalence of celiac disease. A gluten-free diet helps in dealing with celiac disease. The increasing number of digestive health problems, weight management issues, and the rising requirement for nutritious food will propel the demand for gluten-free rice noodles. Many consumers prefer using rice noodles in soups or have steamed rice noodles with fresh vegetables. In addition, the demand for rice noodles is expected to increase among health-conscious people. This, in turn, will boost the overall sales of packaged rice noodles products.
Cup rice noodles is a source of instant, convenient meal for individuals with time constraints. Therefore, the demand for instant cup rice noodles is increasing. To leverage this scenario, many players such as President Rice Products, ACECOOK VIETNAM, itsu, Kabuto Noodles, and others have started offering instant cup rice noodles. This would increase the overall product sales in the global packaged rice noodles market. Also, packaging innovations is helping in driving sales. For instance, itsu Ltd. relaunched its core range of pot noodles (like chili miso rice noodles) with environmentally friendly packs. These factors will significantly contribute to the packaged rice noodles market growth during the forecast period. The market will register a CAGR of almost 4% during the forecast period.
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