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The China - Packaged Rice Snacks Market size is projected to increase by USD 502.19 million and the market size is estimated to grow at a CAGR of 4.36% between 2023 and 2028.
This China packaged rice snacks market report extensively covers market segmentation by distribution channel (offline and online), product (rice cakes, rice crackers cookies and biscuits, and rice crisps), and type (conventional and organic). Our report examines historic data from 2018 - 2022, besides analyzing the current market scenario.
The health benefits of consuming rice snacks are notably driving the market growth. Rice snacks made from unpolished brown rice are popular in China. Brown rice snacks are made with whole grains, which provide fiber, phytochemicals, and carbohydrates. Wholegrain packaged rice snacks carry a Whole Grains stamp on the product packaging. Such rice snacks contain iron, magnesium, and zinc. The fiber content in packaged rice snacks helps in reducing inflammation, improving gut health, and boosting metabolism. Gluten-free packaged rice snacks are available for consumers with celiac disease. For instance, under the Quaker Oats brand name, PepsiCo Inc. offers gluten-free variants of packaged rice cakes in China. The product offered by this vendor is Verified Purity Tested, which means that each ingredient has been tested for the presence of microbiological pathogens, including Salmonella and Listeria. Therefore, the availability of such healthy packaged rice snacks is likely to drive the growth of the packaged rice snacks market in China during the forecast period.
The China Packaged Rice Snacks Market shows an accelerated CAGR during the forecast period.
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Rising demand for flavored packaged rice snacks is an emerging trend shaping market growth. Packaged rice snacks are some of the most popularly consumed types of snacks in China and are popular among consumers of all age groups. Therefore, to encourage higher consumption of such products, vendors in China are offering packaged rice snacks in a variety of flavors. For instance, PepsiCo Inc. offers a wide assortment of flavored packaged rice snacks in China under the brand name Quaker Oats. Some of these products include Quaker Rice Crisps - Chocolate and Quaker Rice Crisps - Caramel, which are popular among children, while Quaker Rice Crisps - Sweet Barbecue and Quaker Rice Crisps - Apple Cinnamon are popular among the Millennial population in China.
Moreover, such products are gaining traction among health-conscious consumers in China since such branded products use ingredients in the natural form and do not contain artificial flavors and preservatives which may lead to China - packaged rice snacks market expansion. Therefore, rising demand for flavored packaged rice snacks is expected to drive the growth of the packaged rice snacks market in China during the forecast period.
Growing preference for DIY, homemade rice snacks is a significant challenge hindering the market growth. Do-it-yourself (DIY) homemade rice snack recipes are trending across China, as they are highly popular snacks among the Chinese people. People share their experiences with making DIY, homemade rice snack recipes in terms of taste and health benefits through blogs and social media platforms. DIY homemade rice snack recipes consist of natural ingredients, such as different types of rice, spices, and other ingredients. Every natural ingredient used in the DIY homemade rice snacks recipe provides a health benefit, and publishers of such recipes educate viewers on the benefits of using these ingredients. There are several blogs on the Internet that promote DIY homemade rice snack recipes in China.
For instance, ChinaSichuanFood.com and Daily Cooking Quest are some of the websites that publish blogs on DIY homemade rice snacks. Consumers prefer to make rice snacks with different ingredients at home using recipes available on social media and blogs which may negatively impact the China - packaged rice snacks market growth. Therefore, the growing preference for DIY homemade rice snacks among consumers in China is expected to hinder the growth of the packaged rice snacks market in China during the forecast period.
Rice cakes include brown rice cake, white rice cake, red rice cake, and black rice cake. In China, brown rice and white rice cakes are prominent products sold in this segment. However, due to concerns over health issues in consuming conventional packaged food products, consumers in China are extensively opting for organic and gluten-free food products. The same trend is witnessed in the China - packaged rice snacks market as well, where consumers in the country prefer to consume organic rice cakes as these are perceived as not having any artificial preservatives, ingredients, or colors. For this reason, various vendors operating in the packaged rice cakes market in China are offering organic rice cakes. For instance, Hunter Foods LLC offers Hunters Gourmet Organic Rice Cakes, which are prepared from organic and gluten-free ingredients and have no artificial colors, preservatives, or transfats. Such rice cake offerings by market vendors are expected to drive the growth of the rice cakes segment, thereby driving the growth of the packaged rice snacks market in China during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. The segment comprises departmental stores, supermarkets, hypermarkets, and convenience stores. Wal-Mart China, China Resources Enterprise Ltd., Yonghui Superstores Co. Ltd., Sun Art Retail Group Ltd., and Carrefour China Inc. are some of the largest retail chains in China that have a separate retailing section for packaged rice snacks.
The offline segment was the largest and was valued at USD 1,609.85 in 2018
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Factors such as discounted prices, a comfortable shopping experience, and attractive shelf displays encourage consumers to buy various types of packaged rice snacks from supermarkets and hypermarkets based on flavor and type. Changes in lifestyles, which have compelled consumers to look for more on-the-go products and shorter queuing times at shop counters, are increasing the preference for retail formats, such as convenience stores. Thus, the overall sales of health and nutrition products, such as packaged rice snacks from convenience stores, are increasing at a high rate. With the number of independent retailers increasing worldwide, the sales of packaged rice snacks through this channel are expected to increase. Therefore, the demand for packaged rice snacks through offline distribution channels will grow in China, thereby driving the growth of the packaged rice snacks market in China during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The China packaged rice snacks market report also includes detailed analyses of the competitive landscape of the market and information about 9 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The China packaged rice snacks market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
China Packaged Rice Snacks Market Scope |
|
Report Coverage |
Details |
Page number |
133 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.36% |
Market growth 2024-2028 |
USD 502.19 million |
Market structure |
Concentrated |
YoY growth 2023-2024(%) |
4.0 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
DeZhou Harvest Foods Co. Ltd., Hunter Foods LLC, Jiangsu Daysun Foods Co. Ltd., KAMEDA SEIKA CO. LTD., Kellogg Co., Mondelez International Inc., Natch products and services pvt ltd, PepsiCo Inc., and SanoRice Holding BV |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Market Segmentation by Type
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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