Passenger Car Tires Market in Germany 2015-2019

  • Published: Jul 2015
  • Pages: 204
  • SKU: IRTNTR6325

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Outlook of the tire market in Europe

According to a study by the World Bank, 500 out of 1000 people own a car in Europe. The demand for passenger car tires is directly related to passenger car sales, and Germany is one of the most mature markets in this space. With close to 43 million cars running on German roads, the market is particularly driven by the replacement tires segment.

The region includes diverse intra-Europe conditions ranging from economic well-being to weather conditions. While the tire market was affected by the global financial crisis, conditions have improved over the years. Countries in Northern Europe have displayed better growth as compared to the rest of Europe, and the trend is expected to continue during the forecast period. Low-cost manufacturers from China have specifically leveraged the European market since the recession. However, the market currently witnessing a renewed demand for premium brands also. The competition in the market is intense, and it is leading to significant investments in the latest technology.

Growth factors of the passenger car tire market in Germany

Germany’s climate varies from northern inland areas to its coastal areas. For instance, temperatures vary in the average annual range of 24 Fahrenheit in Zugspite to 80 Fahrenheit in southwest Germany. This mixed weather necessitates the use of different type of tires advocated as per climatic suitability. 

Furthermore, falling crude oil prices have positively impacted the passenger car tire segment. It has reduced the cost of synthetic rubber and carbon black used for manufacturing tires. In 2014, the German market generated sales of over 65 million tires, and it continues to grow on account of design innovation and improved quality tires.

Vendor landscape of the passenger car tire market in Germany

Vendors are introducing improved quality of winter, summer, and all weather tires in this market. The focus is on improving the fuel efficiency and longevity in the long run. There are many local players in this market who provide cost-effective tires with limited features while international players offer highly advanced features.

The leading vendors of the market include Apollo, Bridgestone, Brisa, Continental, Cooper tire, Debica, Deldo, Falken,Giti Tires, Goodyear, HWA Fong, Interstate Tire, Kumho Tire, Marangoni, Maxxis, Michelin, Nankang Rubber, Nexen, Nokian Tyres, Pirelli, ROSAVA, Sailun, Sumitomo, Toyo, Triangle Group, Vee Rubber, and Yokohama rubber.  

Segmentation of the passenger car tire market in Germany by customers

  • OEMs tires
  • Replacement tires

The growth of replacement tires is closely associated with the rise in passenger car movement (miles driven per annum). Falling crude oil prices and growth of the German has thus provided traction to this segment. In 2014, the replacement tire segment led the passenger car tire market in Germany in terms of volume. Rising sales of passenger cars has also led to the growing consumer base for tire replacements in the country.

With passenger cars sales in Germany through April 2015 going beyond 1 million units, the ongoing growth is also expected to fuel the demand for tires in the OEM segment through 2019.

Growing demand for winter tires in Germany

Germany opted for winter tire regulations in 2010 after which the usage of winter tires was made compulsory. The scope of the regulation includes all types of vehicles and provisions for steep fines in cases of non-adherence mandates the use of winter tires in the country. These fines are imposed primarily depending on the type of offense, such as accidents caused by vehicles, etc., and it ranges anywhere from Euro 40-100 or $42-127.

Also, in many parts, studded tires are not allowed as these are capable of damaging roads. With growing utility and an increase in passenger car sales, the market is witnessing a relative surge in the demand for winter tires in Germany.

Other sections of the report include an analysis of the following

  • Key tire manufacturers segmentation by geography
  • Overview of the tire industry supply chain
  • Impact of automotive growth on the OEM segment of passenger car tires
  • Key drivers, challenges, and trends and their impact on the car tire market in Germany
  • Five forces analysis of the car tire market in Germany
  • SWOT analysis of the leading companies in the car tire market in Germany

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Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
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  • Strategic decision makers

Secondary sources

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  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

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  • Estimation of key figures
  • Analysis of derived insights

Data Validation

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  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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