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Pay TV Market in the US 2015-2019

  • Published: Sep 2015
  • Pages: 52
  • SKU: IRTNTR7001
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About pay TV
Pay TV refers to subscription-based television services. Pay TV operators provide data, videos, and voice services. Moreover, they provide games, movies, and contents matching the requirements of various demographics. Earlier, subscription-based services were provided using both analog and digital cables. However, in the mid-2000s, digital cable TV gained traction, which led to a reduction in the market share of analog services. 

Technavio's analysts forecast the pay TV market in the US to grow at a CAGR of 1.87% over the period 2014-2019.

Covered in this report
This report covers the present scenario and growth prospects of the pay TV market in the US for 2015-2019. To calculate the market size, the report considers revenue generated from the subscriptions of the following services: 
• Cable TV
• Satellite TV
• IPTV

The market is highly fragmented with the presence of a large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the pay TV market in the US, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.

Technavio's report, Pay TV Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the pay TV market in the US and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.

Key vendors
• AT&T
• Comcast
• Cox Communications
• DISH Network
• Sky
• Verizon Communications

Other prominent vendors 
• América Móvil
• Bell Canada
• Cablevision
• Charter Communications
• KPN
• Liberty Global
• SK Telecom
• SureWest Communications
• Telefónica 

Market driver
• Growth of satellite TV and IPTV segments
• For a full, detailed list, view our report

Market challenge
• Intense competition
• For a full, detailed list, view our report

Market trend
• Evolution of pick-and-pay services
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
End-user segments
Base year
Vendor segmentation
Market size calculation and segmentation
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market description
Introduction of TV subscription
PART 06: Market landscape
Market Overview
Product life cycle
Market size and forecast
Unit Shipment Forecast
ARPU
Five forces analysis
PART 07: Market segmentation by technology
Pay TV market in US by technology 2014
Pay TV market in US by technology 2014-2019
Cable TV market in US
Satellite TV market in US
IPTV market in US
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
Competitive Scenario
Comparison of leading vendors
Competitive Analysis
Other prominent vendors
PART 14: Key vendor analysis
AT&T
Comcast Corp.
Cox
Dish Network
Sky
Verizon Communications
PART 15: Appendix
List of abbreviation

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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