Performance Nutrition Market in the UK - Market Analysis 2015-2019

  • Published: Sep 2015
  • Pages: 44
  • SKU: IRTNTR6952

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Overview of the performance nutrition market in the UK

Performance nutrients are protein based supplements consumed by users for body building, burning body fat or even as a substitute for food. These are mostly taken in the form of powder, tablets, protein bars, and energy drinks. The performance or sports nutrition market is predicted to grow steadily at a CAGR of around 8% during the forecast period. The increase in retail penetration in the UK and sports nutrition marketing have contributed to the growth of the market. The online retail brands like General Nutrition Centre (GNC) are employing better advertising tactics to reach out to mass audiences. They also offer consumers better deals and packages in comparison to the brick and mortar shops.

While the performance nutrition market will witness a steady growth, it faces challenges in the form of VAT taxes levied by the government exclusively on protein based products. The tax percentage is currently around 20% and has impacted the price of the protein products manifold. The heavy tax on these products will also create an environment for counterfeit products, hence causing health hazards.

Segmentation of the performance nutrition market in the UK by product type

  • Protein Powder
  • Power Bar
  • Ready to drink
  • Other Products

Powder based protein products lead the sports nutrition market in the UK by 36% as a result of the increase in vegan protein intakes. Energy and protein bars are the second largest segment in the sports nutrition market and is predicted to witness an increase in sales by the end of the forecast period.

Segmentation of the performance nutrition market in the UK by distribution channel

  • Mass market retail
  • Online retail
  • Others

The mass market retail holds nearly 52% of the market share and is expected to retain its dominant position by the end of 2019. The online retail market is the second largest segment and is expected to reach a revenue of nearly 4240 million by the end of 2019. The growth of this segment has been mainly attributed to ease of accessibility for customers and the efficient sales transactions that can be performed through the online medium. For instance, online retail stores like Holland and Barrett stock only fitness products.

Vendor landscape of the performance nutrition market in the UK

The competitive landscape of the performance nutrition market is very intense in the UK. The rising number of gyms and wellness clubs are the primary driving force for the growth of the market. Also, the surge in the national and international sports events taking place in the UK is expected to drive the performance nutrition market. Around 80 marathons are expected to take place during 2015 in the UK.

Three major vendors dominate the performance nutrition market:

  • GSK
  • EAS (Abott)
  • Reflex Nutrition

Other prominent vendors present in the market are Sci-Mx, Dunn’s River, For Goodness Shakes, GNC, Herbalife, and PHD.

Other sections of this report include an analysis on the following

  • Sports nutrition industry growth forecast for the key segments of this market in the UK
  • Five forces analysis of the performance nutrition market in the UK
  • Key factors driving the performance nutrition market in the UK
  • Sports nutrition trends impacting the growth of this market
  • Opportunities and threats faced by the vendors in the performance nutrition market in the UK

Related reports

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Facts and usage of performance nutrition products
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Market Segmentation by product type
07.1 Performance nutrition market in UK 2014-2019
07.2 Powder-based performance nutrition market in UK
07.2.1 Market Size and Forecast
07.3 Power bars based performance nutrition market in UK
07.3.1 Market Size and Forecast
07.4 Ready to drink based performance nutrition market in UK
07.4.1 Market Size and Forecast
07.5 Performance nutrition market in UK by others products
07.5.1 Market Size and Forecast
08. Market Segmentation by Distribution Channel
08.1 Performance nutrition market in UK by distribution channel 2014-2019
08.2 Performance nutrition market in UK by mass market retail
08.2.1 Market Size and Forecast
08.3 Performance nutrition market in UK by online retail
08.3.1 Market Size and Forecast
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.2 Other Prominent Vendors
17. Key Vendor Analysis
17.1 GSK
17.1.1 Business Overview
17.1.2 Business Segmentation
17.1.3 Geographical Segmentation by Revenue 2014 (Consumer Healthcare)
17.1.4 Recent Developments
17.2 EAS (Abbott)
17.2.1 Introduction
17.2.2 Product segmentation
17.2.3 Products availability
17.2.4 Partnerships
17.3 Reflex Nutrition
17.3.1 Business overview
17.3.2 Key offerings
17.3.3 Brands
17.3.4 Key customers
17.4 Glanbia
17.4.1 Business Overview
17.4.2 Business segmentation by revenue 2014
17.4.3 Business segmentation by revenue 2013 and 2014
17.4.4 Geographical segmentation by revenue 2014
17.4.5 Business Strategy
17.4.6 Recent Developments
18. Other Reports in this Series

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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