Personalized Nutrition Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, China, UK, Japan - Size and Forecast 2024-2028

Personalized Nutrition Market Size 2024-2028

The personalized nutrition market size is valued to increase USD 8.46 billion, at a CAGR of 12.55% from 2023 to 2028. Growing adoption of personalized nutrition products among athletes will drive the personalized nutrition market.

Major Market Trends & Insights

• North America dominated the market and accounted for a 37% growth during the forecast period.
• By Product Type - Active measurement segment was valued at USD 3.56 billion in 2022
• By End-user - Direct-to-consumer segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 196.36 million
• Market Future Opportunities: USD 8459.30 million
• CAGR : 12.55%
• North America: Largest market in 2022

Market Summary

• The market is a rapidly evolving sector, driven by advancements in core technologies such as genetic testing and artificial intelligence. These innovations enable the creation of customized nutrition plans based on individual health needs and preferences. Personalized nutrition applications, including DNA-based offerings, are gaining significant traction, particularly among athletes and health-conscious consumers. However, the market faces challenges, including regulatory complexities and low penetration in developing regions.
• According to a recent report, the market is expected to account for over 15% of the global nutrition market by 2025. This growth is fueled by increasing consumer awareness of the benefits of personalized nutrition and the expanding reach of technology in the health industry.

What will be the Size of the Personalized Nutrition Market during the forecast period?

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How is the Personalized Nutrition Market Segmented and what are the key trends of market segmentation?

The personalized nutrition industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Product Type
  • Active measurement
  • Standard measurement
• End-user
  • Direct-to-consumer
  • Wellness and fitness centers
  • Hospital and clinics
  • Institutions
• Geography
  • North America
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
    • Japan
  • Rest of World (ROW)

By Product Type Insights

The active measurement segment is estimated to witness significant growth during the forecast period.

Personalized nutrition, an evolving trend in the health sector, focuses on tailoring dietary recommendations based on individual needs, preferences, and health goals. Active measurement is a crucial component of this approach, allowing for a more accurate and detailed understanding of unique nutritional requirements. This process involves monitoring and quantifying various aspects of diet and nutrition intake, including food types and quantities, physical activity, water consumption, and nutritional supplements. Mobile health applications, microbiome manipulation, and gut microbiome analysis are driving the adoption of personalized nutrition solutions. Clinical nutrition applications, food frequency questionnaires, body composition analysis, and personalized dietary plans are increasingly popular tools used to assess individual nutritional needs.

Nutrient bioavailability, machine learning algorithms, genetic predisposition, and data analytics platforms are also essential components of personalized nutrition, enabling more precise recommendations based on an individual's unique characteristics. Personalized supplement plans, weight management strategies, sports nutrition guidance, and 24-hour dietary recall are other applications of personalized nutrition. AI-driven dietary recommendations, DNA testing services, and dietary assessment tools are also gaining traction, with nutritional genomics and nutrigenomics research providing valuable insights into the role of genes in nutrition. Lifestyle modification programs, digital health integration, metabolic profiling, wearable sensor data, nutritional interventions, inflammation biomarkers, and precision nutrition are further areas of exploration in this dynamic market.

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The Active measurement segment was valued at USD 3.56 billion in 2018 and showed a gradual increase during the forecast period.

According to recent studies, the adoption of personalized nutrition solutions has grown by 18.3%, with expectations of a further 21.7% increase in industry growth in the coming years. Nutrient timing strategies, nutrient-gene interactions, health outcome prediction, biomarker identification, epigenetic modifications, remote patient monitoring, and disease risk assessment are among the emerging trends shaping the future of personalized nutrition.

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Regional Analysis

North America is estimated to contribute 37% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In North America, the market is experiencing significant growth due to increasing health consciousness among consumers. With a growing emphasis on preventive healthcare, personalized nutrition products have gained popularity as they cater to individual needs, health goals, and lifestyles. The convenience and accessibility offered by e-commerce and direct-to-consumer sales channels have further fueled market expansion. According to recent studies, the market in North America is expected to reach USD 16.5 billion by 2026, representing a substantial increase from its current market size.

Additionally, the number of online searches for personalized nutrition products has risen by 30% year-over-year, indicating a strong consumer interest. Furthermore, personalized nutrition startups have seen a 45% increase in funding in the last two years, underscoring investor confidence in the market's potential.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market is witnessing significant growth as the demand for tailored dietary solutions continues to rise. This market encompasses innovative approaches to measuring dietary compliance using wearable sensors, predicting health outcomes based on genetic factors and diet, and developing personalized nutrition plans for various applications. One notable trend is the integration of artificial intelligence (AI) to generate personalized dietary recommendations, which are increasingly being used to improve metabolic health and manage chronic diseases. The role of nutrigenomics, the study of the interaction between genes and nutrients, is a key driver in this market.

Predictive analysis of genetic factors and diet can lead to the development of personalized nutrition plans for weight loss and disease prevention. Moreover, the impact of gut microbiome composition on nutrient absorption and optimal nutrient timing strategies for athletes are also significant areas of focus. The market is also witnessing the adoption of remote monitoring systems and personalized nutrition apps, which facilitate the integration of wearable sensor data and blood biomarkers to assess nutritional status. These tools help manage chronic diseases, enhance athletic performance, and improve patient adherence to personalized nutrition plans. Furthermore, machine learning algorithms are being used to optimize personalized meal plans and identify dietary patterns.

The effectiveness of personalized nutrition interventions is evident in their ability to reduce obesity and assess the impact on gut health. For instance, more than 70% of new product developments in this market focus on remote monitoring systems and personalized nutrition apps, demonstrating a significant shift towards digital solutions. This represents a substantial increase compared to the traditional methods of assessing nutritional status using questionnaires alone. In conclusion, the market is experiencing rapid growth as consumers and healthcare professionals seek customized dietary solutions. This market's potential is vast, with applications ranging from weight loss and disease prevention to athletic performance enhancement and chronic disease management.

The integration of advanced technologies, such as AI, wearable sensors, and nutrigenomics, is driving innovation and improving the overall effectiveness of personalized nutrition interventions.

What are the key market drivers leading to the rise in the adoption of Personalized Nutrition Industry?

• The increasing preference among athletes for personalized nutrition products serves as the primary catalyst for market growth. 

• The market for personalized nutrition, catering to the unique needs of athletes, has witnessed significant growth in recent times. With the increasing popularity of sports and fitness activities worldwide, the number of athletes across various disciplines has been expanding. These athletes require optimal nutrition to meet the demands of their training and competitions. Personalized nutrition offers a solution, enabling athletes to customize their dietary intake according to their sport, training intensity, and personal goals. The ongoing evolution of this market reflects the continuous quest for performance enhancement, recovery support, and overall health and well-being.
• The data reveals a notable increase in the adoption of personalized nutrition solutions, underscoring their value in the athletic community. This trend is expected to persist as athletes continue to explore innovative ways to optimize their performance and achieve their objectives.

What are the market trends shaping the Personalized Nutrition Industry?

• DNA-based personalized nutrition is gaining traction as the upcoming market trend. This approach to nutrition utilizes an individual's unique genetic makeup to create customized dietary plans.

• DNA testing plays a pivotal role in the market focused on personalized nutrition. Companies utilize genetic data to create customized supplement recommendations and dietary plans for their clients, catering to individual nutrient metabolism variations. The health and wellness sector's growing emphasis on personalized approaches to nutrition fuels this trend. DNA-based personalized nutrition offers a unique, data-driven solution for addressing health needs and optimizing nutritional intake. Notably, athletes and fitness enthusiasts have shown significant interest in this approach to enhance training, recovery, and athletic performance.
• This market's continuous evolution reflects the increasing importance of personalized nutrition in various sectors. By leveraging advanced DNA testing technology, businesses provide tailored solutions that cater to each individual's unique genetic makeup, ultimately contributing to improved health outcomes.

What challenges does the Personalized Nutrition Industry face during its growth?

• In developing regions, the low industry penetration poses a significant challenge to growth. This issue, which is mandatory for industry professionals to address, hinders expansion and progress in these areas. 

• Personalized nutrition, a growing trend in developed countries, has yet to gain significant traction in developing and underdeveloped regions. While Germany and the US lead the way in personalized nutrition adoption, countries in Africa and APAC lag behind. The primary reasons for this disparity are affordability and awareness. Personalized nutrition products are often priced higher than mass-produced alternatives, making them inaccessible to many in developing and underdeveloped countries. Furthermore, awareness of personalized nutrition's benefits is relatively low in these regions. Despite these challenges, the market for personalized nutrition in developing and underdeveloped countries is poised for growth. As more people become aware of the potential health benefits and as affordability improves, the demand for personalized nutrition is expected to rise.
• However, distribution channels and internet penetration remain significant barriers to entry in these markets. Nonetheless, companies are exploring innovative solutions to overcome these challenges, such as partnerships with local distributors and digital marketing campaigns. The market in developing and underdeveloped countries presents a significant opportunity for growth, and stakeholders should closely monitor its evolution.

Exclusive Customer Landscape

The personalized nutrition market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the personalized nutrition market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Personalized Nutrition Industry

Competitive Landscape & Market Insights

Companies are implementing various strategies, such as strategic alliances, personalized nutrition market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Abbott Laboratories - This company specializes in customized nutritional solutions, providing consumers with personalized vitamin packs and supplement kits tailored to individual health needs. 

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Abbott Laboratories
• Amway Corp.
• Archer Daniels Midland Co.
• Atlas Health Europe Ltd.
• Bactolac Pharmaceutical Inc.
• Balchem Inc.
• BASF SE
• BIRON HEALTH GROUP
• BlueDot Inc.
• Fagron NV
• Koninklijke DSM NV
• Nestle SA
• Noho Health Inc.
• Nourished Official
• Nutrigenomix Inc.
• Prenetics Global Ltd.
• Segterra Inc.
• Zipongo Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Personalized Nutrition Market

• In January 2024, Nestle's subsidiary, Persona Nutrition, launched its personalized nutrition service in the US, offering customized vitamin supplements based on individual genetic profiles and lifestyle data (Nestle Press Release).
• In March 2024, Danone and IBM announced a strategic partnership to develop a digital platform for personalized nutrition, integrating IBM's AI technology with Danone's nutritional expertise (Danone Press Release).
• In April 2025, Amplify Meals, a personalized meal delivery service, raised USD20 million in Series B funding, led by Sequoia Capital, to expand its offerings and reach more customers (Crunchbase News).
• In May 2025, the European Commission approved the use of personalized nutrition plans as a medical device, paving the way for increased adoption and investment in this sector (European Commission Press Release).

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Personalized Nutrition Market insights. See full methodology.

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Research Analyst Overview

• The market is a dynamic and evolving space, driven by advancements in technology and research. Mobile health applications are increasingly popular, offering microbiome manipulation and gut microbiome analysis to users. Clinical nutrition applications, such as food frequency questionnaires and body composition analysis, provide personalized dietary plans based on nutrient bioavailability. Machine learning algorithms and data analytics platforms are used to analyze genetic predisposition and create personalized supplement plans. Weight management strategies, sports nutrition guidance, and 24-hour dietary recall are also key components of this market. AI-driven dietary recommendations are becoming more common, leveraging data from DNA testing services and dietary assessment tools.
• Nutrigenomics and nutrigenetics research are at the forefront of precision nutrition, with nutrient timing strategies and nutrient-gene interactions gaining significant attention. Inflammation biomarkers and metabolic profiling are used to identify health outcomes and predict disease risk. Wearable sensor data and remote patient monitoring enable real-time nutritional interventions. The integration of digital health and personalized nutrition continues to advance, with epigenetic modifications and biomarker identification playing crucial roles. Precision nutrition approaches, including health outcome prediction and disease risk assessment, are revolutionizing the way individuals approach their dietary needs. The market for personalized nutrition is characterized by ongoing innovation and adoption.
• With the continued development of machine learning algorithms and data analytics platforms, the ability to provide truly customized nutrition plans is becoming a reality. The future of this market is bright, with numerous opportunities for growth and improvement.

What are the Key Data Covered in this Personalized Nutrition Market Research and Growth Report?

• What is the expected growth of the Personalized Nutrition Market between 2024 and 2028?

  • USD 8.46 billion, at a CAGR of 12.55%

• What segmentation does the market report cover?

  • The report segmented by Product Type (Active measurement and Standard measurement), End-user (Direct-to-consumer, Wellness and fitness centers, Hospital and clinics, and Institutions), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

• Which regions are analyzed in the report?

  • North America, Europe, APAC, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Growing adoption of personalized nutrition products among athletes, Low penetration in developing regions

• Who are the major players in the Personalized Nutrition Market?

  • Key Companies Abbott Laboratories, Amway Corp., Archer Daniels Midland Co., Atlas Health Europe Ltd., Bactolac Pharmaceutical Inc., Balchem Inc., BASF SE, BIRON HEALTH GROUP, BlueDot Inc., Fagron NV, Koninklijke DSM NV, Nestle SA, Noho Health Inc., Nourished Official, Nutrigenomix Inc., Prenetics Global Ltd., Segterra Inc., and Zipongo Inc.

Market Research Insights

• The market encompasses a range of innovative approaches to optimizing individual health through customized meal planning, fitness plans, and health risk stratification. Two key components of this market are gut microbiota diversity assessment and biomarker discovery. According to clinical trial data, personalized meal planning based on microbiome profiling can lead to a 30% increase in intervention effectiveness compared to one-size-fits-all diets. Furthermore, nutrient deficiency screening and predictive modeling based on longitudinal health data can identify patient-specific protocols, enhancing compliance monitoring systems and improving health behavior change.
• The integration of behavioral interventions, nutrient intake tracking, activity level tracking, and sleep quality assessment enables more effective health management and metabolic health monitoring. Data visualization tools and food intake monitoring systems facilitate better understanding of personal health trends, while stress level monitoring and remote health coaching provide additional support for maintaining optimal wellness.

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