Personalized Nutrition Market Size 2026-2030
The personalized nutrition market size is valued to increase by USD 9.94 billion, at a CAGR of 12.1% from 2025 to 2030. Growing adoption of personalized nutrition products among athletes will drive the personalized nutrition market.
Major Market Trends & Insights
- North America dominated the market and accounted for a 38.8% growth during the forecast period.
- By Product Type - Active measurement segment was valued at USD 6.55 billion in 2024
- By End-user - Direct to consumer segment accounted for the largest market revenue share in 2024
Market Size & Forecast
- Market Opportunities: USD 15.07 billion
- Market Future Opportunities: USD 9.94 billion
- CAGR from 2025 to 2030 : 12.1%
Market Summary
What will be the Size of the Personalized Nutrition Market during the forecast period?
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How is the Personalized Nutrition Market Segmented?
The personalized nutrition industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2026-2030, as well as historical data from 2020-2024 for the following segments.
- Product type
- Active measurement
- Standard measurement
- End-user
- Direct to consumer
- Fitness centers
- Hospital and clinics
- Institutions
- Age group
- Adults
- Geriatric
- Pediatric
- Geography
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- APAC
- China
- Japan
- India
- South America
- Brazil
- Argentina
- Colombia
- Middle East and Africa
- Saudi Arabia
- UAE
- Israel
- Rest of World (ROW)
- North America
By Product Type Insights
The active measurement segment is estimated to witness significant growth during the forecast period.
The Active measurement segment was valued at USD 6.55 billion in 2024 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 38.8% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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Market Dynamics
Our researchers analyzed the data with 2025 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in the adoption of Personalized Nutrition Industry?
What are the market trends shaping the Personalized Nutrition Industry?
What challenges does the Personalized Nutrition Industry face during its growth?
Exclusive Technavio Analysis on Customer Landscape
The personalized nutrition market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the personalized nutrition market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape of Personalized Nutrition Industry
Competitive Landscape
Companies are implementing various strategies, such as strategic alliances, personalized nutrition market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Abbott Laboratories -
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Abbott Laboratories
- Amway Corp.
- Archer Daniels Midland Co.
- Bactolac Pharmaceutical Inc.
- Balchem Inc.
- BASF SE
- BIRON HEALTH GROUP
- BlueDot Inc.
- DSM Firmenich AG
- Fagron NV
- Nestle SA
- Nourished Official
- Nutrigenomix Inc.
- Prenetics Global Ltd.
- Segterra Inc.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in Personalized nutrition market
Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Personalized Nutrition Market insights. See full methodology.
| Market Scope | |
|---|---|
| Page number | 289 |
| Base year | 2025 |
| Historic period | 2020-2024 |
| Forecast period | 2026-2030 |
| Growth momentum & CAGR | Accelerate at a CAGR of 12.1% |
| Market growth 2026-2030 | USD 9936.7 million |
| Market structure | Fragmented |
| YoY growth 2025-2026(%) | 11.3% |
| Key countries | US, Canada, Mexico, Germany, UK, France, Italy, Spain, The Netherlands, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Argentina, Colombia, Saudi Arabia, UAE, Israel, South Africa and Turkey |
| Competitive landscape | Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Research Analyst Overview
What are the Key Data Covered in this Personalized Nutrition Market Research and Growth Report?
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What is the expected growth of the Personalized Nutrition Market between 2026 and 2030?
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USD 9.94 billion, at a CAGR of 12.1%
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What segmentation does the market report cover?
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The report is segmented by Product Type (Active measurement, and Standard measurement), End-user (Direct to consumer, Wellness and fitness centers, Hospital and clinics, and Institutions), Age Group (Adults, Geriatric, and Pediatric) and Geography (North America, Europe, APAC, South America, Middle East and Africa)
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Which regions are analyzed in the report?
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North America, Europe, APAC, South America and Middle East and Africa
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What are the key growth drivers and market challenges?
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Growing adoption of personalized nutrition products among athletes, Low penetration in developing regions
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Who are the major players in the Personalized Nutrition Market?
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Abbott Laboratories, Amway Corp., Archer Daniels Midland Co., Bactolac Pharmaceutical Inc., Balchem Inc., BASF SE, BIRON HEALTH GROUP, BlueDot Inc., DSM Firmenich AG, Fagron NV, Nestle SA, Nourished Official, Nutrigenomix Inc., Prenetics Global Ltd. and Segterra Inc.
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Market Research Insights
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