Poke Foods Market by Product and Geography - Forecast and Analysis 2020-2024

  • Published: Oct 2020
  • Pages: 120
  • SKU: IRTNTR45378

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The poke foods market size has the potential to grow by USD 1.2 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.

This report provides a detailed analysis of the market by product (varieties of tuna and other species) and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Ahipoki Bowl, ALOHA POKE Co., ECOO Common Foods GmbH & Co. KG, FRESHFIN POKE, HARTFORD POKE Co., POKED, Pokeworks, Sweetfin, The Fish Bowl, and Western United Fish Co.

Market Overview

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Market Competitive Analysis

The poke foods market is fragmented with the presence of several regional and a few global vendors. The market comprises companies of varying sizes, with some more specialized in terms of specific products. Vendors compete on factors such as price, quality, innovation, service, packaging, brand image, distribution, and promotion. Therefore, it becomes imperative for the vendors in the global poke foods market to come up with innovative strategies and build their dedicated customer base. Ahipoki Bowl, ALOHA POKE Co., and ECOO Common Foods GmbH & Co. KG are some of the major market participants. Although the health benefits of poke foods will offer immense growth opportunities, the increasing popularity of substitute products will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this poke foods market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this poke foods market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:


  • Ahipoki Bowl
  • ECOO Common Foods GmbH & Co. KG
  • Pokeworks
  • Sweetfin 
  • The Fish Bowl
  • Western United Fish Co.


Poke Foods Market: Segmentation by Geography

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North America was the largest poke foods market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The influx of new vendors and the growing consumption of raw tuna fish will significantly drive poke food market growth in this region over the forecast period.

72% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for poke foods in North America. Market growth in this region will be faster than the growth of the market in Europe, MEA, and South America.

Poke Foods Market: Segmentation by Product

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Salmon, wild salmon, shrimps, octopus, and scallops are the other species of seafood used in making poke foods. The growing number of new product launches, comprising salmon and shrimps, and the rising consumer awareness about the health benefits of poke foods should boost the growth of the global poke foods market during the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the poke foods market size.

Poke Foods Market: Key Drivers and Trends

One of the key factors contributing to the growth of the global poke foods market is the health benefits of poke foods. Poke foods are significantly high in nutrient content such as omega-3 fatty acids and vitamin A, which has increased their demand across major regions of the world. A few of the health benefits include enhancement of cardiovascular health, improvement in blood circulation, and promotion of weight loss. The number of vendors offering poke food products in various regions of the world has also increased significantly over the last few years.

The rising demand for organic seafood and poke foods is one of the major global poke foods market trends. Organic seafood is manufactured from naturally sourced ingredients and does not contain preservatives. Many vendors in the poke foods market have started offering poke bowls prepared from organically sourced raw tuna and other fish species. The growth of the organic seafood market is an encouraging sign for poke food market vendors as they mostly use raw products that are sourced organically. The increasing number of organized retail outlets offering organically sourced poke foods will drive the market to grow at a CAGR of almost 14% during the forecast period.


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Poke Foods Market: Key Highlights of the Report for 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive poke foods market growth during the next five years
  • Precise estimation of the poke foods market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the poke foods industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of poke foods market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The poke foods market growth will increase by $1197.47 million during 2019-2024.
The poke foods market is expected to grow at a CAGR of 13.86% during 2019-2024.
Technavio has segmented the poke foods market by product (Varieties of tuna and Other species) and geographic (North America, Europe, APAC, South America, and MEA).
Ahipoki Bowl, ALOHA POKE Co., ECOO Common Foods GmbH & Co. KG, FRESHFIN POKE, HARTFORD POKE Co., POKED, Pokeworks, Sweetfin , The Fish Bowl, Western United Fish Co. are a few of the key vendors in the poke foods market.
North America will register the highest growth rate of 71.86% among the other regions. Therefore, the poke foods market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • Canada
  • Germany
  • UK
  • Australia
The key factors driving the poke foods market growth are:
  • Health benefits of poke foods
The poke foods market vendors should focus on grabbing business opportunities from the segment as it accounted for the largest market share in the base year.

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