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The pork meat market size is projected to increase by USD 220.27 million at a CAGR of 8.37% between 2023 and 2028. Market demand is driven by the increasing preference for grass-fed and organic pork, valued for its better taste and high nutritional value. Growing health consciousness is leading consumers to seek healthier varieties of red meat, such as organic pork. Organic pork is produced sustainably, without antibiotics, and from non-GMO animals, making it safe and appealing to consumers.
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The market is characterized by its nutritional benefits, including high protein content and essential vitamins like Vitamin B and Thiamin. It appeals to fitness enthusiasts and sports athletes due to its protein-rich composition, aiding in muscle development and weight gain. Pork meat is widely available in various retail channels, from food service restaurants and cafes to fast-food outlets and franchise outlets. Additionally, it caters to the tourism industry, with packaged hog meat being a popular choice among travelers. Despite competition from plant-based products, pork meat remains a staple in many diets, offering satiety and flavor. Its richness in fats and selenium adds to its appeal in the culinary world.
A key factor shaping the market growth is the new pork processing technology. The increasing adoption of new technologies by various market players for processing is one of the trends that can positively influence the growth of the market. In addition, this is being done to develop better-quality meat products.
For example, Memphis Meats, a food startup that aims to develop edible meat in labs, uses technology to generate muscle from a newly established pig stem-cell line, rather than taking primary cells directly from a pig. In addition, this cutting-edge technology is expected to decrease the number of animals killed for meat. Hence, the adoption of new pork processing technologies is expected to drive market growth and trends during the forecast period.
The increasing vegan population is one of the key challenges hindering the market growth. There is an increasing global vegan population, especially in countries: the US; Australia; Germany; India; and others. In addition, vegans do not consume any products obtained from animals. Furthermore, veganism is one of the fastest-growing lifestyle and diet movements.
Moreover, the number of vegans in the UK has increased by more than 300% during the past ten years. In addition, there is an increasing popularity of veganism among the young population. For instance, around 40% of the total vegan population in the UK belongs to the age group of 15-34 years. Furthermore, players are also coming up with new vegan product categories to tap into the growing potential of the vegan population. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the market growth during the forecast period.
The increased convenience in the offline segment will increase the market growth. The offline segment includes supermarkets, hypermarkets, specialty stores, hard discount stores, and convenience stores. In addition, Tesco Plc (Tesco), Walmart Inc. (Walmart), and Target Corp. (Target) are some of the largest retail chains that have a separate retailing segment at their stores. Moreover, market players are using promotional and marketing strategies such as branding through signages and discounts on product packages at their stores. In addition, retail stores such as Walmart and Walgreens have been offering pork meat on their shelves for a long time. Furthermore, they invest significantly in brick-and-mortar organized retail stores to increase their regional and global shares in the market. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.
The fresh pork meat segment is estimated to witness significant growth during the forecast period. This segment comprises chilled and frozen, canned processed, and fresh processed. There is a growing popularity of fresher and less processed meat selections among consumers who are growing more health conscious. In addition, fresh processed pork meats include fewer additives, preservatives, and processing techniques, they are thought to be healthier.
The fresh segment was the largest and was valued at USD 4.72 billion in 2018.
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Moreover, the fresh processed segment is in line with the growing customer preference for natural and organic food goods. In addition, there is a growing trend among consumers to choose pork products without artificial additives, hormones, and antibiotics. Furthermore, concerns about food safety and possible health hazards related to highly processed meats have surfaced in recent years. In addition, the popularity of cooking shows, food blogs, and social media platforms dedicated to sharing recipes and cooking tips has contributed to the growth of the fresh processed segment. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
APAC is estimated to contribute 49% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional market trends and analysis and drivers that shape the market during the forecast period. Some of the main factors that are fuelling the growth of the market in APAC include rising health awareness, the convenience factor of processed meats, and the vastly expanding fast-food chains. The increasing awareness of consumers about health and wellness lifestyle trends in the APAC edible meat market is expected to increase the sales of processed meat, thereby accelerating the growth rate in the market. Moreover, the demand for pork is high among various Indian states such as Assam, Nagaland, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Sikkim, Tripura, Bihar, Jharkhand, West Bengal, Goa, and Kerala. Hence, such factors are driving the market growth in the APAC edible meat market during the forecast period. As consumer preferences shift towards healthier food choices and convenience, processed meat products gain traction, meeting the demand for nutritious and easy-to-prepare meals across diverse regional markets in APAC.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market analysis and report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
In the market, dry-aged pork products stand out for their tenderness and rich flavor, appealing to consumers seeking high-quality animal protein. With a focus on low-fat, high-protein diets, pork meat offers a nutritious option for health-conscious individuals. Popular pork products include hams and sausages, available in various retail channels such as forecourt retailers, grocery stores, and online platforms. Modified Atmosphere Packaging and Vacuum Packaging ensure the freshness of chilled and frozen meat products, meeting stringent laws and quality standards. Despite concerns about animal cruelty, pork remains a staple in many households, quick-service restaurants, and food products worldwide, catering to diverse consumer preferences and culinary traditions.
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Market Scope |
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Market Report Coverage |
Details |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.37% |
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Market Growth 2024-2028 |
USD 220.27 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.63 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 49% |
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Key countries |
US, China, Germany, Russia, and Brazil |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Bridgford Foods Corp., Charoen Pokphand Foods PCL, China Yurun Food Group Ltd., Conagra Brands Inc., Cooperl, Cranswick Plc, Danish Crown AS, Dawn Pork and Bacon, Gordon Food Service Inc., Hormel Foods Corp., Iowa Select Farms, JBS SA, New Hope Liuhe Co. Ltd., The Maschhoffs LLC, Toennies Group, Triumph Foods LLC, Tyson Foods Inc., Vion Holding NV, WH Group Ltd., and VALL COMPANYS GROUP |
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Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
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Customization purview |
If our market growth and forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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