Predictive Analytics Market Size 2026-2030
The predictive analytics market size is valued to increase by USD 75.11 billion, at a CAGR of 33.6% from 2025 to 2030. Increasing data generation and advent of big data will drive the predictive analytics market.
Major Market Trends & Insights
- North America dominated the market and accounted for a 32.5% growth during the forecast period.
- By End-user - BFSI segment was valued at USD 5.06 billion in 2024
- By Deployment - Cloud-based segment accounted for the largest market revenue share in 2024
Market Size & Forecast
- Market Opportunities: USD 89.44 billion
- Market Future Opportunities: USD 75.11 billion
- CAGR from 2025 to 2030 : 33.6%
Market Summary
What will be the Size of the Predictive Analytics Market during the forecast period?
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How is the Predictive Analytics Market Segmented?
The predictive analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2026-2030, as well as historical data from 2020-2024 for the following segments.
- End-user
- BFSI
- Retail and e-commerce
- Telecom and IT
- Transportation and logistics
- Others
- Deployment
- Cloud-based
- On-premises
- Technology
- Machine learning
- Artificial intelligence
- Big data analytics
- Geography
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- APAC
- China
- Japan
- India
- South America
- Brazil
- Argentina
- Middle East and Africa
- Saudi Arabia
- UAE
- South Africa
- Rest of World (ROW)
- North America
By End-user Insights
The bfsi segment is estimated to witness significant growth during the forecast period.
The BFSI segment was valued at USD 5.06 billion in 2024 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 32.5% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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Market Dynamics
Our researchers analyzed the data with 2025 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in the adoption of Predictive Analytics Industry?
What are the market trends shaping the Predictive Analytics Industry?
What challenges does the Predictive Analytics Industry face during its growth?
Exclusive Technavio Analysis on Customer Landscape
The predictive analytics market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the predictive analytics market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape of Predictive Analytics Industry
Competitive Landscape
Companies are implementing various strategies, such as strategic alliances, predictive analytics market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Altair Engineering Inc. -
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Altair Engineering Inc.
- Alteryx Inc.
- DataRobot Inc.
- Domino Data Lab Inc.
- Domo Inc.
- Fair Isaac Corp.
- H2O.ai Inc.
- InData Labs
- KNIME AG
- Microsoft Corp.
- Oracle Corp.
- Palantir Technologies Inc.
- QlikTech International AB
- Salesforce Inc.
- SAP SE
- SAS Institute Inc.
- Splunk Inc.
- Strategy
- Teradata Corp.
- TIBCO Software Inc.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in Predictive analytics market
Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Predictive Analytics Market insights. See full methodology.
| Market Scope | |
|---|---|
| Page number | 303 |
| Base year | 2025 |
| Historic period | 2020-2024 |
| Forecast period | 2026-2030 |
| Growth momentum & CAGR | Accelerate at a CAGR of 33.6% |
| Market growth 2026-2030 | USD 75108.8 million |
| Market structure | Fragmented |
| YoY growth 2025-2026(%) | 27.3% |
| Key countries | US, Canada, Mexico, Germany, UK, France, Italy, Spain, The Netherlands, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Argentina, Chile, Saudi Arabia, UAE, South Africa, Israel and Turkey |
| Competitive landscape | Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Research Analyst Overview
What are the Key Data Covered in this Predictive Analytics Market Research and Growth Report?
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What is the expected growth of the Predictive Analytics Market between 2026 and 2030?
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USD 75.11 billion, at a CAGR of 33.6%
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What segmentation does the market report cover?
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The report is segmented by End-user (BFSI, Retail and e-commerce, Telecom and IT, Transportation and logistics, and Others), Deployment (Cloud-based, and On-premises), Technology (Machine learning, Artificial intelligence, and Big data analytics) and Geography (North America, Europe, APAC, South America, Middle East and Africa)
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Which regions are analyzed in the report?
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North America, Europe, APAC, South America and Middle East and Africa
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What are the key growth drivers and market challenges?
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Increasing data generation and advent of big data, Need for data assumptions in predictive models
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Who are the major players in the Predictive Analytics Market?
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Altair Engineering Inc., Alteryx Inc., DataRobot Inc., Domino Data Lab Inc., Domo Inc., Fair Isaac Corp., H2O.ai Inc., InData Labs, KNIME AG, Microsoft Corp., Oracle Corp., Palantir Technologies Inc., QlikTech International AB, Salesforce Inc., SAP SE, SAS Institute Inc., Splunk Inc., Strategy, Teradata Corp. and TIBCO Software Inc.
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Market Research Insights
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