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The predicted growth of the premium denim jeans market share from 2021 to 2026 is USD 9.75 billion at a progressing CAGR of 6.9%. This premium denim jeans market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The premium denim jeans market report also offers information on several market vendors, including 34 Heritage, American Eagle Outfitters Inc., BESTSELLER AS, Brunello Cucinelli SpA, Capri Holdings Ltd., Centric Brands Inc., DL1961 Inc., Ermenegildo Zegna N.V, Everlane Inc., Giorgio Armani S.p.A., Jacob Cohen Company S.p.A., Kering SA, Kontoor Brands Inc., Levi Strauss and Co., LVMH Moet Hennessy Louis Vuitton SE, Naked and Famous Denims, Nudie Jeans Marketing AB, Pepe Jeans Sl, PVH Corp., and The Gap Inc. among others. Furthermore, this report extensively covers premium denim jeans market segmentation by:
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The innovative product designs is notably driving the premium denim jeans market growth, although factors such as the fierce competition in the apparel industry may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the premium denim jeans industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Premium Denim Jeans Market Driver
One of the key factors driving growth in the premium denim jeans market is the innovative product designs. Vendors of jeans are constantly innovating to combat the fierce competition from counterfeit apparel manufacturers. They are attracting customers by producing more comfortable jeans by making the products more flexible to compressions and stretches. The new jeans are comfortable to use because they are made of soft knitted denim. This also provides them with traditional sportswear functionalities such as thermoregulation, moisture management, UV protection, and anti-rip features. This innovative approach has also helped the vendors to sustain the hike in the prices of cotton. Manufacturers of jeans are setting the trend of offering a new generation of fabric by delimiting the boundaries through hybrid blending techniques.
Key Premium Denim Jeans Market Trend
The recycling of jeans from plastic and other materials is a premium denim jeans market trend that is expected to have a positive impact in the coming years. The increasing demand for apparel in the market is also increasing the adverse effects on the environment due to the massive use of resources in terms of water, chemicals, electricity, and other sources of energy. The growing demand for jeans is resulting in the depletion of resources in the environment. Recycling of jeans by using textile wastage is done to minimize environmental exploitation of resources and to reduce the dependency on scarce raw materials to produce new apparel. The wastage is recycled by converting the shredded waste into thin fibers, which are used to produce yarns. In such a process, it is important to ensure that the quality of the materials is not lost due to extensive recycling techniques. This is achieved by mixing the right combination of virgin fiber and other materials in the yarn to protect its intrinsic properties.
Key Premium Denim Jeans Market Challenge
The fierce competition in the apparel industry will be a major challenge for the premium denim jeans market during the forecast period. Attractive and colorful bottom wear such as dresses, leggings, and athletic and yoga pants have captured the maximum floor space at retail outlets. The preference for athletic and yoga pants among both men and women has increased in recent years due to their multi-functional usage benefits. The inability of some of the denim manufacturers to maintain consistency in the quality of products is causing disappointments to the customers. The poor quality of denim is reflected by early fading, wear and tear, shrinkage, odor, and many more issues. These factors make consumers feel that they do not receive value for their money. In such a competitive market, fierce competition among the vendors of jeans and other apparel categories is certainly impacting the demand for premium jeans among customers.
This premium denim jeans market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global premium denim jeans market as a part of the global apparel, accessories, and luxury goods market within the textiles, apparel, and luxury goods market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the premium denim jeans market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the premium denim jeans market encompasses successful business strategies deployed by the key vendors. The premium denim jeans market is fragmented and the vendors are deploying growth strategies such as acquiring other smaller brands to increase their market presence to compete in the market.
34heritage.com - The company offers premium denim jeans, through the brands such as CHARISMA and COURAGE.
34heritage.com - Through the unified segment, the company offers a wide range of products such as Denim, pants, and shorts.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The premium denim jeans market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the premium denim jeans market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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31% of the market's growth will originate from North America during the forecast period. The US is the key market for premium denim jeans in North America. Market growth in this region will be slower than the growth of the market in the European, APAC, and MEA regions.
The high purchasing power and enhanced living standards, along with the presence of many popular brands will facilitate the premium denim jeans market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the outbreak of COVID-19 negatively impacted most North American countries due to the temporary closure of various industries, including those manufacturing premium denim jeans. However, the sales of premium denim jeans increased as consumers shifted to online channels. Online channels made shopping easier for customers and provided more product discounts than offline stores. Also, the operations of manufacturing units of premium denim jeans resumed in 2021 owing to the large-scale vaccination drives, which increased the production of premium denim jeans.
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The premium denim jeans market share growth by the men segment will be significant during the forecast period. The men's segment is witnessing a growing momentum in the sales of jeans due to the proliferation of denim jeans as a business casual attire in the corporate world. Blue denim jeans in the boardrooms of companies are also gaining prominence, with jeans becoming the new symbol of power dressing. With an increase in white-collar employees, premium denim jeans are expected to grow steadily during the forecast period. The increasing preference for premium organic denim jeans among health-conscious customers across the globe is expected to drive the segment in the forthcoming years.
This report provides an accurate prediction of the contribution of all the segments to the growth of the premium denim jeans market size and actionable market insights on post COVID-19 impact on each segment.
Premium Denim Jeans Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.9% |
Market growth 2022-2026 |
$ 9.75 billion |
Market structure |
Fragmented |
YoY growth (%) |
6.31 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 31% |
Key consumer countries |
US, China, Germany, UK, and France |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
34 Heritage, American Eagle Outfitters Inc., BESTSELLER AS, Brunello Cucinelli SpA, Capri Holdings Ltd., Centric Brands Inc., DL1961 Inc., Ermenegildo Zegna N.V, Everlane Inc., Giorgio Armani S.p.A., Jacob Cohen Company S.p.A., Kering SA, Kontoor Brands Inc., Levi Strauss and Co., LVMH Moet Hennessy Louis Vuitton SE, Naked and Famous Denims, Nudie Jeans Marketing AB, Pepe Jeans Sl, PVH Corp., and The Gap Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by End-user
6 Market Segmentation by Distribution Channel
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
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