Probiotic Drinks Market by Product and Geography - Forecast and Analysis 2020-2024

  • Published: Apr 2020
  • Pages: 120
  • SKU: IRTNTR41011
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The probiotic drinks market size has the potential to grow by USD 14.51 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.

This report provides a detailed analysis of the market by product (dairy drinks and juice drinks) and geography (North America, APAC, Europe, South America, and MEA). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Bio-K Plus International Inc., Fonterra Co-operative Group Ltd., Danone SA, Gujarat Cooperative Milk Marketing Federation Ltd., Harmless Harvest Inc., Lifeway Foods Inc., Nestle SA, NextFoods Inc., PepsiCo Inc., and Yakult Honsa Co. Ltd.

Market Overview

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Market Competitive Analysis

The market is currently fragmented and is expected to remain the same until the end of the forecast period. The market is witnessing collaborations between various vendors to enhance their product quality and outreach their products in the global market. Lifeway Foods Inc., Nestle SA, NextFoods Inc., PepsiCo Inc., and Yakult Honsa Co. Ltd. are some of the major market participants. Although the increasing awareness about probiotic beverages will offer immense growth opportunities, the contradictory perceptions about probiotic drinks will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this probiotic drinks market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this probiotic drinks market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

  • Bio-K Plus International Inc.
  • Fonterra Co-operative Group Ltd.
  • Danone SA
  • Gujarat Cooperative Milk Marketing Federation Ltd.
  • Harmless Harvest Inc.
  • Lifeway Foods Inc.
  • Nestle SA
  • NextFoods Inc.
  • PepsiCo Inc.
  • Yakult Honsa Co. Ltd.

Probiotic Drinks Market: Segmentation by Region

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APAC accounted for the largest probiotic drinks market share in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The growing health-conscious consumers will significantly influence probiotic drinks market growth in this region.

Almost 58% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for probiotic drinks in APAC. Market growth in this region will be faster than the growth of the market in other regions.

Probiotic Drinks Market: Segmentation by Product

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Probiotic dairy drinks include kefir, drinkable yogurts, and probiotic milk and are high in vitamin, folate, and riboflavin content, increasing their demand. Moreover, vendors are launching new dairy drink products with probiotics to gain a competitive edge through differentiation, contributing to the probiotic drinks market growth.

The growth of the probiotic drinks market share by the dairy drinks segment will be slower than the growth of the market by the juice drinks segments. This report provides an accurate prediction of the contribution of all the segments to the growth of the probiotic drinks market size.

Probiotic Drinks Market: Key Drivers and Trends

The growing awareness about probiotic beverages is one of the critical factors that will drive probiotic drinks market growth over the forecast period. Many probiotic drink manufacturers are focusing on developing and introducing various varieties and flavors of probiotic drink products. They are also making efforts to communicate the health benefits of these products through extensive promotional campaigns. Beverage manufacturers are also showcasing their products as ideal sources of probiotics, which significantly helps in getting customer attention. As the consumers become more aware of probiotic beverages, the demand for these beverages will increase, leading to the growth in global probiotic drinks market size.

  • The frequent launch of new products in the market is one of the significant probiotic drinks market trends.
  • To capitalize on the growing consumer demand, beverage makers are investing in the development and launch of new probiotic products.
  • There has also been a surge of new vendors entering this rapidly growing market.
  • Vendors are launching products in different flavors such as citrus and raspberry, and even creating low-fat variants to satisfy consumers.
  • The probiotic drinks market will grow at a CAGR of over 9% during the forecast period.

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Probiotic Drinks Market: Key Highlights of the Report for the Forecast Period 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive probiotic drinks market growth during the next five years
  • Precise estimation of the probiotic drinks market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the probiotic drinks market industry across North America, APAC, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of probiotic drinks market vendors

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Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Five Forces Summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Customer landscape

  • Overview

Drivers, Challenges, and Trends

  • Market drivers
  • Volume driver - Demand led growth
  • Volume driver - Supply led growth
  • Volume driver - External factors
  • Volume driver - Demand shift in adjacent markets
  • Price driver - Inflation
  • Price driver - Shift from lower to higher priced units
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Bio-K Plus International Inc.
  • Fonterra Co-operative Group Ltd.
  • Danone SA
  • Gujarat Cooperative Milk Marketing Federation Ltd.
  • Harmless Harvest Inc.
  • Lifeway Foods Inc.
  • Nestle SA
  • NextFoods Inc.
  • PepsiCo Inc.
  • Yakult Honsa Co. Ltd.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The probiotic drinks market growth will increase by $14.51 billion during 2019-2024.
The probiotic drinks market is expected to grow at a CAGR of 9.07% during 2019-2024.
Technavio has segmented the probiotic drinks market by product (Dairy drinks and Juice drinks) and geographic (APAC, Europe, North America, and South America).
Bio-K Plus International Inc., Fonterra Co-operative Group Ltd., Danone SA, Gujarat Cooperative Milk Marketing Federation Ltd., Harmless Harvest Inc., Lifeway Foods Inc., Nestle SA, NextFoods Inc., PepsiCo Inc., Yakult Honsa Co. Ltd. are a few of the key vendors in the probiotic drinks market.
APAC will register the highest growth rate of 59.62% among the other regions. Therefore, the probiotic drinks market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the probiotic drinks market growth are:
  • Health benefits of probiotic drinks
  • Product launches in the probiotic market
The probiotic drinks market vendors should focus on grabbing business opportunities from the dairy drinks segment as it accounted for the largest market share in the base year.
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