Probiotic Products Market by End-user, Product and Geography - Forecast and Analysis 2021-2025

  • Published: Oct 2021
  • Pages: 120
  • SKU: IRTNTR71166

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The probiotic products market share is expected to increase by USD 26.85 million from 2021 to 2025, and the market’s growth momentum will accelerate at a CAGR of 7.71%.

This probiotic products market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (probiotic functional food and beverages, probiotic personal care products, probiotic dietary supplements, and probiotic animal care products), geography (APAC, Europe, North America, MEA, and South America), and end-user (human and animal). The probiotic products market report also offers information on several market vendors, including Archer Daniels Midland Co., BioGaia AB, Chr. Hansen Holding AS, Danone SA, DuPont de Nemours Inc., Lallemand Inc., Lifeway Foods Inc., Nestle SA, Probi AB, and Yakult Honsha Co. Ltd. among others.

What will the Probiotic Products Market Size be in 2021?

Download the Free Report Sample to Unlock the Probiotic Products Market Size for 2021 and Other Important Statistics


Probiotic Products Market: Key Drivers and Trends

The increase in new product launches is notably driving the probiotic products market growth, although factors such as high prices in developing countries may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the probiotic products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

  • One of the key factors driving growth in the probiotic products market is the rising awareness of the benefits of probiotic supplements.
  • Probiotic products are considered to aid skin health, build immunity, and increase energy levels, enabling the general well-being of the body.
  • Consumption of probiotic supplements prevents the growth of harmful bacteria, leading to an improvement in nutrient absorption and bowel movements.
  • Consumers are currently more interested in consuming healthier foods and beverages that are good for gut health and immune system enhancement.
  • Growing awareness regarding preventive healthcare and maintaining health is a better option than spending on medical expenses.
  • The increase in the elderly population is another major factor supporting the probiotic products market share growth.
  • The older population is more prone to digestive disorders and other illnesses, owing to the low immunity associated with aging.
  • The elderly population segment accounts for a major portion of the population in developed countries like Japan and is the largest user base for preventive and predictive medicine.
  • The health problems faced by this segment, such as impaired intestinal absorption, muscle weakness, nonvertebral fractures, decreased dietary intake, reduced skin thickness, and vision damage, are often associated with insufficient intake of probiotic products.

This probiotic products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Probiotic Products Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Archer Daniels Midland Co.
  • BioGaia AB
  • Chr. Hansen Holding AS
  • Danone SA
  • DuPont de Nemours Inc.
  • Lallemand Inc.
  • Lifeway Foods Inc.
  • Nestle SA
  • Probi AB
  • Yakult Honsha Co. Ltd.


This statistical study of the probiotic products market encompasses successful business strategies deployed by the key vendors. The probiotic products market is fragmented and the vendors are deploying growth strategies such as pricing and marketing strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The probiotic products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Probiotic Products Market?

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39% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for probiotic products in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The extensive use of dairy products will facilitate the probiotic products market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Probiotic Products Market?

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The probiotic products market share growth by the probiotic functional food and beverages segment will be significant during the forecast period. The increasing awareness about the health benefits of probiotics, such as the low risk of diabetes, reduction in the level of cholesterol and BP, increase in bone density and immunity, and weight loss, drives the growth of the probiotic functional food and beverage market.

This report provides an accurate prediction of the contribution of all the segments to the growth of the probiotic products market size and actionable market insights on post COVID-19 impact on each segment.


Probiotic Products Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 7.71%

Market growth 2021-2025

USD 26.85 million

Market structure


YoY growth (%)


Regional analysis

APAC, Europe, North America, MEA, and South America

Performing market contribution

APAC at 39%

Key consumer countries

US, Japan, China, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Companies profiled

Archer Daniels Midland Co., BioGaia AB, Chr. Hansen Holding AS, Danone SA, DuPont de Nemours Inc., Lallemand Inc., Lifeway Foods Inc., Nestle SA, Probi AB, and Yakult Honsha Co. Ltd.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Factors Covered in this Probiotic Products Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive probiotic products market growth during the next five years
  • Precise estimation of the probiotic products market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the probiotic products industry across APAC, Europe, North America, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of probiotic products market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The probiotic products market growth will increase by $26854.69 million during 2020-2025.
The probiotic products market is expected to grow at a CAGR of 7.71% during 2020-2025.
Technavio has segmented the probiotic products market by geographic (APAC, Europe, North America, MEA, and South America).
Archer Daniels Midland Co., BioGaia AB, Chr. Hansen Holding AS, Danone SA, DuPont de Nemours Inc., Lallemand Inc., Lifeway Foods Inc., Nestle SA, Probi AB, Yakult Honsha Co. Ltd. are a few of the key vendors in the probiotic products market.
APAC will register the highest growth rate of 38.79% among the other regions. Therefore, the probiotic products market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the probiotic products market growth are:
  • Increase in new product launches
The probiotic products market vendors should focus on grabbing business opportunities from the segment as it accounted for the largest market share in the base year.
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