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The India professional online courses market size is forecast to increase by USD 2.78 billion, at a CAGR of 16.24% between 2022 and 2027. The market is experiencing growth due to several factors, including the rise of Internet-based businesses, the necessity for skill development, and the widespread use of web-conferencing solutions. This growth is driven by the increasing number of businesses transitioning to online platforms, highlighting the need for digital skills and expertise. Moreover, the prevalence of web-conferencing solutions has become essential for remote collaboration and communication, especially in the current global scenario. As businesses adapt to the digital landscape, the demand for these solutions continues to grow, driving market expansion. Overall, these factors are shaping the market landscape, emphasizing the importance of digital technologies and skills in today's business environment.
The prevalence of web-conferencing solutions is the key factor driving the growth of the market. The popularity of professional courses is growing and increasing their visibility to learners through the availability of online learning options. In addition to digitizing course content, other services, such as webinars, lectures, discussions, and exams, hosted on an online platform, have enabled course providers to specialize in penetrating and reaching a wider audience. As a result, the providers of these techniques have adopted webinar solutions to enable face-to-face interaction with the mentor during lessons and lectures. Thus, such factors will drive the growth of the market during the forecast period.
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The market report extensively covers market segmentation by product (technical courses and non-technical courses), and end-user (individual learners, organizational learners, and institutional learners). This report also includes an in-depth analysis of drivers, trends, and challenges.
The market share growth by the technical courses segment will be significant during the forecast period. Huge job opportunities in the IT field in India have encouraged students to pursue related courses to improve their competitiveness. Courses such as data sciences, software engineering, and project management offered by Edvancer and AnalytixLabs, are seeing high demand from learners, due to the growing penetration of analytics into organizations.
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The technical courses segment showed a gradual increase in the market share of USD 847.81 million in 2017 and continued to grow by 2021. In addition, to keep up with the leading trend of online professional courses, many certificate providers are offering master's and diploma studies in various technology concepts that are booming and have high demand in the market, such as data science and data analytics. Providers like Coursera, Simplilearn, and edX offer graduate and graduate courses by combining a range of individual certifications into a single program. Thus, these factors will drive the growth of the market segment during the forecast period.
In the realm of the market, drivers include the burgeoning demand for AI and Machine Learning skills, prompting individuals to seek Employee Engagement and Development Programs. The influx of Venture Capitalists fuels innovation, facilitating the rise of platforms like edX and UCRX, offering online courses with interactive forums and personalized e-learning modes. Challenges encompass addressing financial barriers for lifelong learners, ensuring education accessibility for students from low-income backgrounds, and safeguarding mental health amid the pressures of professional development. Balancing quality education with affordability remains paramount amidst these dynamics. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The presence of course aggregators is an emerging market trend. The demand for professional courses is increasing, leading to the emergence of several professional course providers offering courses in a variety of fields and specialties to meet the needs of learners. This has led to the emergence of course aggregators, which take advantage of the huge market potential and potential to attract customers.
For instance, Simplilearn and EduKart provide learners with focused access to different courses. Learners can choose from a range of courses offered by national and international institutions, such as the London School of Business and Finance. They also offer features like comparisons and ratings so learners can make an informed decision before enrolling. These factors related to this course aggregator will boost the growth of the market during the forecast period.
The lack of credible and quality courses is a challenge that affects the growth of the market. Owing to the high demand for online professional courses and the low barrier to entry, many newcomers enter the market. This has led to market fragmentation. The market is fragmented and is a challenge for both established suppliers and new market entrants. For established providers, the challenge is to maintain the learner base as well as attract new learners as new entrants to the market offer cutting-edge technology using a learning format.
In addition, various accreditation policies and processes, such as courses, certifications, and ratings that adhere to the Shareable Content Object Reference Model (SCORM), industry standards, hinder the growth of new entrants in the market. This again limits the number of learners despite having experienced teachers and resources. Hence, these factors may impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market research and growth, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments.
The market experiences robust growth driven by the demand for online course and interactive forum facilitating production consumption analysis and pestle analysis. Educational platforms offer Flexible Learning Opportunities, catering to individuals' Convenience needs amid work commitments and family responsibilities. MOOCs provide online access to education, addressing barriers like physical disabilities and cost concerns. Leveraging technological advancements in internet and video streaming, platforms deliver high-quality video lectures, interactive features, and online collaboration tools. EdX (online learning platform) partners with renowned institutions like London School of Economics and Political Science (LSE), offering MicroBachelors programs in Statistics Fundamentals and Mathematics to democratize education.
Furthermore, the market is experiencing a surge driven by advancements in AI (Artificial Intelligence) and Machine Learning technologies. As employee engagement and development programs gain prominence, venture capitalists are investing in platforms offering online courses. These courses provide interactive forums and personalized e-learning modes, featuring video lectures, readings, and quizzes. With options for formal academic credits, education accessibility increases, overcoming financial barriers and ensuring quality education for lifelong learners and students from low-income backgrounds. Platforms like UCRX (University of California, Riverside Extension) and edX enhance professional development while addressing mental health concerns through accessible, convenient, and affordable learning solutions. Through scalability and active learning, these platforms redefine learning outcomes, bridging gaps left by traditional physical classrooms through real-time discussions and group work, facilitated by peer-to-peer interaction and automated feedback systems. Additionally, import-export analysis and value chain optimization drive strategic decisions, while emerging revenue pockets and changing market regulations shape the landscape.
Market Scope |
|
Report Coverage |
Details |
Page number |
126 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 16.24% |
Market growth 2023-2027 |
USD 2.79 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
15.24 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AnalytixLabs, Aonlinetraining, Brain4ce Education Solutions Pvt. Ltd., Cisco Systems Inc., Coursera Inc., Edvancer Eduventures Pvt. Ltd., edX LLC, Ivy Knowledge Services Pvt. Ltd., Manipal Academy of Higher Education, Microsoft Corp., NIIT Ltd., Simplilearn, Udemy Inc., UNext Learning Pvt. Ltd., and upGrad Education Pvt. Ltd. |
Market dynamics |
Parent market growth analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the market forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
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