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The publishing market size is estimated to grow at a CAGR of 1.14% between 2022 and 2027. The market size is forecast to increase by USD 18.35 billion. The growth of the market depends on several factors such as the growing impact of e-books, the increase in Internet penetration and high browsing speed, and the changing business dynamics of the publishing industry. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
This report extensively covers market segmentation by platform (traditional and digital), type (book publishing, magazine publishing, and newspaper publishing), and geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges.
Publishing Market Forecast 2023-2027
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Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a disruption in the growth of the market during the COVID-19 pandemic, a holistic analysis of drivers, trends, and challenges will help companies refine marketing strategies to gain a competitive advantage.
With the advent of e-readers such as the Kindle, increased use of iPads, tablets, and smartphones, and deep discounts on e-books, major publishers are focusing on strengthening their presence in the e-book market. These players are leveraging their existing market leadership positions to implement initiatives such as ensuring book availability in e-book formats that are compatible with all platforms and setting up an internal digital infrastructure.
Additionally, most publications make the leap to digital platforms, launching websites and other online services such as email newsletters, RSS (Rich Site Summary) feeds, and news apps. They are also experimenting with content, such as distributing various supplements to this paper. Therefore, along with changing consumer needs, trends in the newspaper industry are also changing, which is expected to fuel the growth of the global publishing market during the forecast period.
Compared to traditional publishing, self-publishing saves authors time and money and is more profitable. Additionally, self-publishing allows independent authors to eliminate the risk of losing rights and control over their books to traditional publishers. In the traditional book publishing market, the author's income is only 15-20% of the book's price.
However, with self-publishing, the publisher's role is completely nullified. Authors receive approximately 60-80% of the book's list price in royalties. The number of independent and self-published authors is increasing, which in turn increases the number of self-published titles, which drives the growth of the global publishing market during the forecast period.
Service providers collect personal data by tracking cookies to customize advertising and target audiences. Data collected includes customer behavior used for customer profiling and data mining. Market players rely heavily on computer-based networks and the Internet, making the market vulnerable to security-related issues. Information leakage can occur when a security breach occurs due to human error, malice, or natural disaster.
Another problem is data theft, which is common in virtual worlds. Digital content includes real-time financial transactions. Therefore, losing important data can result in financial loss for the consumer. Using consumer account data for transactions raises concerns for consumers due to their ignorance of the security of their data. Hence, privacy and security concerns are expected to hinder the growth of the global publishing market during the forecast period.
The traditional segment will account for a major share of the market's growth during the forecast period.?Traditional publishing includes print newspapers, print books, and print magazines. In 2022, traditional print newspapers accounted for the largest revenue holder in the traditional publishing market. However, with the advent of the digital platform, the revenue from print newspapers has significantly decreased. Newspaper publishers are adopting different business models such as paid models, marketing models, and classified ad models to gain a competitive advantage in the market.
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The traditional segment was valued at USD 253.84 billion in 2017 and continued to grow until 2021.?Year-on-year declines in the paper book segment are likely due to the growing popularity of e-readers such as the Kindle, which offer an experience similar to reading a paper book. However, people over the age of 50 still prefer paper books to e-books. Furthermore, print magazine revenues decline, mainly due to higher prices. Paper magazines are more expensive because of the costs associated with printing, publishing, and distributing them. However, major magazine publishers such as Meredith, Bertelsmann, Forbes, and Wenner Media offer different magazines for different subjects and different age groups. Thus, such factors will fuel the growth of the segment during the forecast period.
Based on type, the market has been segmented into book publishing, magazine publishing, and newspaper publishing. The roadways?segment will account for the largest share of this segment.?Books are frequently used in educational fields such as schools, universities, and research institutes. Rising student numbers and rising literacy rates around the world have increased the demand for books, further stimulating the demand for book publishing. In addition, programs such as Sarva Shiksha Abhiyan offer free education, and the noon (lunch) program provides students with free meals. Hence, an increasing focus on education is expected to drive the growth of the book publishing segment in the global publishing market during the forecast period.
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APAC is estimated to contribute 68% to the growth by 2027. Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period. One of the main reasons for the region's dominance in the global publishing market is the high penetration of tablets and e-readers among the population. As a result, the e-book sector in North America is estimated to grow significantly mainly due to the increase in portable reading devices such as smartphones and tablets.
Furthermore, US digital educational publishing focuses on making content interactive and compatible with exam-centric approaches prevalent in the classroom. Several educational institutions in the US have adopted bring-your-own-device (BYOD) policies that allow students to learn digital skills while reducing the institution's financial expenditures. Several locally based providers, such as Cengage and McGraw-Hill Education, are also exploring ways to improve the accessibility and delivery of course content. Hence, such factors are expected to drive market growth in this region during the forecast period.
In 2020, the COVID-19 pandemic had a negative impact on the growth of the publishing industry in the region. However, various companies have deployed new strategies to deal with the impact of the pandemic and recover the market. The main strategy was the introduction of e-books and digital content on the Internet. Furthermore, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown restrictions in North America. The digital publishing segment and traditional publishing segment experienced significant growth in 2022. Thus, several book festivals and traditional book launch events are expected to be held in the future, which will drive the growth of the publishing market in the region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including:
Amazon.com Inc., Bertelsmann SE and Co. KGaA, Bloomsbury Publishing Plc, Cambridge University Press, Georg von Holtzbrinck GmbH and Co. KG, John Wiley and Sons Inc., McGraw Hill LLC, News Corp., Oxford University Press, Pearson Plc, PLANETA CORPORACION Srl, RELX Plc, Scholastic Corp., Springer Verlag GmbH, Thomson Reuters Corp., and Wolters Kluwer NV
Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.
The publishing market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Publishing Market Scope |
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Report Coverage |
Details |
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Page number |
175 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 1.14% |
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Market growth 2023-2027 |
USD 18.35 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
1.32 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 68% |
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Key countries |
US, Canada, China, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amazon.com Inc., Bertelsmann SE and Co. KGaA, Bloomsbury Publishing Plc, Cambridge University Press, Georg von Holtzbrinck GmbH and Co. KG, John Wiley and Sons Inc., McGraw Hill LLC, News Corp., Oxford University Press, Pearson Plc, PLANETA CORPORACION Srl, RELX Plc, Scholastic Corp., Springer Verlag GmbH, Thomson Reuters Corp., Vivendi SE, and Wolters Kluwer NV |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Platform
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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