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The Residential Portable Air Purifier Market size is estimated to grow by USD 4.12 billion at a CAGR of 12.2% between 2022 and 2027. Technological innovations and portfolio extension leading to product premiumization are crucial for companies to differentiate their offerings and attract consumers willing to pay more for advanced features. Increased air pollution and concerns over indoor air quality have led to a growing demand for air purifiers and similar products that can improve air quality. Convenience, ease of use, and portability are also key factors, as consumers seek products that fit their lifestyle and are easy to use and move around.
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This market report extensively covers market segmentation by product (dust collectors, fume and smoke collectors, and others), technology (high-efficiency particulate air, electrostatic precipitators, ionizers and ozone generators, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market share growth by the dust collectors segment will be significant during the forecast period. Dust collectors are types of purifiers that trap dust. These purifiers with HEPA filters collect allergens such as pollens and mold spores before they come in contact with people, which increases their demand. The market limits exposure to dust and asthma-causing allergens as they trap dust particles in the air, without giving them time to settle. The demand for these products is significantly high in China, Brazil, and India, which are highly affected by indoor air pollution. In India, cities such as Delhi and Mumbai are the highest contributors to pollution. Furthermore, in 2017, India and China registered more than 1 million deaths caused by the pollution. Therefore, the adoption of these purifiers will increase during the forecast period.
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The dust collectors segment showed a gradual increase in market share with USD 2.12 billion in 2017 and will continue to grow by 2021. The dust is one of the most hazardous pollutants, which is responsible for several adverse health effects. The rise in health consciousness among customers across different countries contributes to the increased usage of this type of purifier at home. The growing awareness of indoor pollution globally has also helped drive sales growth in this segment of the market.
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North America is projected to contribute 42% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in North America is highly advanced as companies use HEPA filtration technology for equipment. This has resulted in the high consumption of portable purifiers among residential consumers over the years. HEPA filtration technology helps filter out hazardous pollutants, such as smoke, pet dander, dust, and pollen, from the indoor environment. Rising health consciousness among consumers has driven the demand for these purifiers with advanced filtration technologies. Koninklijke Philips NV (Philips), Panasonic Corp. (Panasonic), Honeywell, Whirlpool Corp. (Whirlpool), Newell Brands Inc. (Newell Brands), Austin Air Systems Ltd., and AllerAir Industries Inc. are some of the key companies in North America.
The market is experiencing significant growth due to increasing concerns about air pollution and the desire for energy-efficient solutions. With the rise of smart homes and a growing middle class, there is a higher demand for HVAC systems and indoor quality monitors. HEPA filters and activated carbon filtration are key features in portable/stand-alone purifiers and in-duct purifiers, ensuring effective removal of dust, fumes, and smoke. Online stores play a crucial role in the distribution of these products, offering a wide range of options to consumers. Prominent players in the market are focusing on innovation, with products like the PuriCareTM Wearable Air Purifier gaining popularity. The market is also influenced by regulatory bodies like the EPA, which sets standards for active carbon and electrostatic precipitator technologies, while also regulating ion and ozone generators. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Technological innovations and portfolio extension leading to product premiumization are notably driving market growth. Market vendors are prioritizing product innovation in response to the increasing demand for residential portable air purifiers globally. The deteriorating air quality, both indoors and outdoors, has amplified the necessity for advanced and effective air-cleaning technology among consumers. These advancements cater to the needs of consumers in various settings such as hypermarkets, HVAC systems in smart homes, and the middle class, who are increasingly concerned about air pollution. This shift towards energy-efficient air purifiers aligns with the growing demand for cleaner air and healthier living environments.
For instance, Honeywell offers the HPA204 air purifier designed to clean the air in large rooms. Equipped with HEPA filters, it efficiently captures microscopic allergens ranging from 99.25% to 99.95% of particles up to 0.30 microns in size. These advancements in residential air purifiers contribute to market premiumization. The market also witnesses the prominence of online stores, supermarkets/hypermarkets, and smart homes as distribution channels, while HEPA filters and activated carbon filtration remain key features across various product offerings, ensuring effective air purification for consumers' homes.
The rise in demand for energy-efficient air purifiers is the key trend driving the market growth. The increase in electricity costs has raised concerns among customers regarding the energy consumption of these purifiers. Although these purifiers are designed to enhance comfort, minimize humidity, and eliminate external pollution, they typically consume more electricity. As a result, there is a growing demand for energy-efficient purifiers from customers.
With the globalization of the market, competition among the purifier companies has become more intense, necessitating the development and provision of high-quality, energy-efficient products to customers. Consequently, many manufacturers are creating energy-efficient purifiers that consume less power than their conventional counterparts.
The increase in R&D investments and a decrease in profit margins are the major challenges impeding market growth. The demand has been increasing over the years due to growing concerns over its quality. This has created growth opportunities for manufacturers, leading to an increase in R&D investments by companies to develop these purifiers with advanced technologies to differentiate themselves from competitors. However, increased R&D activities have resulted in higher operational costs for companies, leading to reduced profit margins.
Despite the need to overcome reduced profit margins, companies find it challenging to raise the prices of these purifiers, especially in developing countries of APAC where the market is still in the nascent stage, and awareness of the product is growing. Some customers in these countries consider these purifiers as luxury products, which results in reduced adoption rates. The high prices of these purifiers may discourage consumers further from buying the product.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Dyson Ltd. - The company offers residential portable air purifiers such as Pure Cool Link TP03, Hot+Cool, and Cool Formaldehyde under its segment as its key offerings.
The report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
A qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the market growth and trends opportunities from 2017 to 2027.
The market is driven by increasing concerns over air pollution levels and airborne diseases. Consumers seek HEPA technology for its effectiveness against airborne particles and bio-contaminants. Features like ionic filters, activated carbon filters, and UV irradiation are in demand for removing VOCs, viruses, and bacteria. Companies like Blueair offer innovative solutions such as the DustMagnet air purifier series. The market is influenced by urbanization and industrialization, with regulatory bodies like the CDC and the U.S. EPA setting standards. The Global market caters to urban areas, addressing the need for clean and reducing the impact of smog through products compliant with the U.S. Clean Air Act and regulations from Environment Canada.
Furthermore, the market offers solutions with Wi-Fi connectivity for smart operation. Utilizing HEPA filter technology, these purifiers combat Volatile Organic Compounds (VOCs) and other pollutants. Advanced technologies like Photocatalytic oxidation, Non-thermal plasma, and Ultraviolet light technology ensure efficient air cleaning. Regulatory bodies like the CDC and initiatives like the Clean Air Coalition drive adoption. Market growth is fueled by factors such as population growth, increasing disposable income, and rising income levels. Innovations like Standalone and In-duct air purifiers cater to diverse consumer needs.
The market is also driven by increasing concerns over this pollution and its impact on health. With rising standards of living and disposable incomes, consumers seek solutions to improve the quality. Hypermarkets and supermarkets play a key role in product availability. The market is expanding in developing regions like Latin America, where the focus on a healthy lifestyle is growing, especially among urban youth. High-efficiency Particulate Air (HEPA) filters are widely used to remove pollutants, reducing the risk of respiratory and heart diseases, cancer, and other health issues associated with contaminated air. Innovations like IoT capabilities enhance user experience and efficiency in the purification.
Residential Portable Air Purifier Market Scope |
|
Report Coverage |
Details |
Page number |
185 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 12.2% |
Market growth 2023-2027 |
USD 4.12 billion |
Market structure |
Fragmented |
YoY growth (%) |
11.13 |
Regional analysis |
North America, Europe, APAC, South America, and the Middle East and Africa |
Performing market contribution |
North America at 42% |
Key countries |
US, Canada, China, Japan, and Germany |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., AllerAir Industries Inc., Austin Air Systems Ltd., Camfil AB, Daikin Industries Ltd., Dyson Ltd., Honeywell International Inc., IQAir AG, Koninklijke Philips NV, LG Electronics Inc., LIFA Air Ltd., NAP SYSTEMS, Newell Brands Inc., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sharp Corp., Unilever PLC, Whirlpool Corp., Winix America Inc., and Xiaomi Inc. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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