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The residential portable air purifier market size is forecast to increase by USD 6.31 billion, at a CAGR of 15.67% between 2023 and 2028. Technological innovations and portfolio extension leading to product premiumization are crucial for companies to differentiate their offerings and attract consumers willing to pay more for advanced features. Increased air pollution and concerns over indoor air quality have led to a growing demand for air purifiers and similar products that can improve air quality. Convenience, ease of use, and portability are also key factors, as consumers seek products that fit their lifestyle and are easy to use and move around.
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The market is witnessing significant growth driven by the increasing awareness of the harmful impact of air pollution on health and the rising demand for air pollution control equipment. With the World Health Organization highlighting the damaging effects of indoor air pollution, there is a growing emphasis on maintaining a healthy lifestyle and reaping the health benefits of clean air. This trend is particularly evident among the working-class population, who prioritize their well-being. Robust after-sales services and competitive pricing are key factors driving consumer preferences, as they seek effective gadgets that offer an alternative to expensive and traditional air purification systems. As concerns about air quality continue to escalate, the demand for residential portable air purifiers remains a significant driving force for businesses in this market. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing demand for affordable and accessible solutions is the key factor driving the market growth. The market witnesses continuous growth as consumers seek affordable and accessible solutions for eliminating the smallest particles and contaminants from their living spaces. Technological advancements in this sector include the integration of UV-C lamps, smart sensors, and advanced filtration systems such as High-Efficiency Particulate Air (HEPA), active carbon, and electrostatic precipitators. These innovations cater to the increasing demand for superior cleaning technology in household goods and cleaning supplies, as well as in various commercial settings like schools, malls, offices, hospitals, hotels, theatres, recreation centres, and amusement parks. Product offerings in the market expand to include features like air humidification/dehumidification, use of nanotechnology, and high-energy efficiency, all aimed at providing quieter and more efficient air purification solutions. Such factors are expected to drive the market growth and trends during the forecast period.
Product development and technological innovation is the primary trend shaping the market growth. The market is witnessing significant advancements, with a focus on product development and technological innovation. One such innovation is the integration of smart sensors and connectivity in air purifiers. As the trend towards smart homes continues to grow, air purifiers are becoming an essential component of this technology. Consumers are increasingly seeking household goods and cleaning supplies that offer convenience and simplify their lifestyles. Smart-connected residential air purifiers utilize the internet for remote control and monitoring, enabling users to manage air quality from anywhere.
These devices are particularly beneficial in removing the smallest particles, including pet dander, pollen, and smoke. UV-C lamps are another technical breakthrough in air purification, effectively eliminating bacteria and viruses. Segmentation of the market includes various filtration technologies such as HEPA, active carbon, and electrostatic precipitators. These air purifiers are not only popular in residential settings but also in commercial spaces like schools, malls, conference centers, offices, hospitals, hotels, theatres, recreation centers, and amusement parks. Manufacturers are continually striving to make these air purifiers affordable and accessible to a wider audience. Technological advancements have led to the development of more compact and energy-efficient models. With continuous innovation, air purifiers have become an essential household item, providing cleaner and healthier indoor environments.
Challenges associated with the increasing price of affordable and accessible household goods impede growth. In the residential market, the demand for portable air purifiers continues to expand due to mounting concerns over air quality and health. Manufacturers are responding by integrating advanced technologies such as UV-C lamps, smart sensors, and HEPA filters into their products. These technical breakthroughs enable air purifiers to effectively capture the smallest particles, including pet dander, pollen, and smoke. Despite these investments, operational costs have risen, leading to narrow profit margins. Consequently, vendors face challenges in increasing the price of their affordable and accessible household goods. Segmentation of the market includes various sectors such as schools, malls, offices, hospitals, hotels, theatres, recreation centres, and amusement parks. To cater to diverse needs, air purifiers come equipped with various filtration systems like active carbon, electrostatic precipitators, and UV-C lamps.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the dust collectors segment will be significant during the forecast period. Dust collectors are types of purifiers that trap dust. These purifiers with HEPA filters collect allergens such as pollens and mold spores before they come in contact with people, which increases their demand. The market limits exposure to dust and asthma-causing allergens as they trap dust particles in the air, without giving them time to settle. The demand for these products is significantly high in China, Brazil, and India, which are highly affected by indoor air pollution. In India, cities such as Delhi and Mumbai are the highest contributors to pollution. Furthermore, in 2017, India and China registered more than 1 million deaths caused by the pollution. Therefore, the adoption of these purifiers will increase during the forecast period.
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The dust collectors segment showed a gradual increase in market share with USD 2.31 billion in 2018. The dust is one of the most hazardous pollutants, which is responsible for several adverse health effects. The rise in health consciousness among customers across different countries contributes to the increased usage of this type of purifier at home. The growing awareness of indoor pollution globally has also helped drive sales growth in this segment of the market.
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North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional market trends and analysis and drivers that shape the market during the forecast period. The market in North America is highly advanced as companies use HEPA filtration technology for equipment. This has resulted in the high consumption of portable purifiers among residential consumers over the years. HEPA filtration technology helps filter out hazardous pollutants, such as smoke, pet dander, dust, and pollen, from the indoor environment. Rising health consciousness among consumers has driven the demand for these purifiers with advanced filtration technologies. Koninklijke Philips NV (Philips), Panasonic Corp. (Panasonic), Honeywell, Whirlpool Corp. (Whirlpool), Newell Brands Inc. (Newell Brands), Austin Air Systems Ltd., and AllerAir Industries Inc. are some of the key companies in North America.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is driven by increasing concerns over air pollution levels and airborne diseases. Consumers seek HEPA technology for its effectiveness against airborne particles and bio-contaminants. Features like ionic filters, activated carbon filters, and UV irradiation are in demand for removing VOCs, viruses, and bacteria. Companies like Blueair offer innovative solutions such as the DustMagnet air purifier series. The market is influenced by urbanization and industrialization, with regulatory bodies like the CDC and the U.S. EPA setting standards. The Global market caters to urban areas, addressing the need for clean and reducing the impact of smog through products compliant with the U.S. Clean Air Act and regulations from Environment Canada.
Furthermore, the market offers solutions with Wi-Fi connectivity for smart operation. Utilizing HEPA filter technology, these purifiers combat Volatile Organic Compounds (VOCs) and other pollutants. Advanced technologies like Photocatalytic oxidation, Non-thermal plasma, and Ultraviolet light technology ensure efficient air cleaning. Regulatory bodies like the CDC and initiatives like the Clean Air Coalition drive adoption. Market growth is fueled by factors such as population growth, increasing disposable income, and rising income levels. Innovations like Standalone and In-duct air purifiers cater to diverse consumer needs.
Additionally, the market is also driven by increasing concerns over this pollution and its impact on health. With rising standards of living and disposable incomes, consumers seek solutions to improve the quality. Hypermarkets and supermarkets play a key role in product availability. The market is expanding in developing regions like Latin America, where the focus on a healthy lifestyle is growing, especially among urban youth. High-efficiency Particulate Air (HEPA) filters are widely used to remove pollutants, reducing the risk of respiratory and heart diseases, cancer, and other health issues associated with contaminated air. Innovations like IoT capabilities enhance user experience and efficiency in the purification.
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Market Scope |
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Report Coverage |
Details |
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Page number |
184 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 15.67% |
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Market Growth 2024-2028 |
USD 6.31 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
12.24 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 41% |
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Key countries |
US, China, Japan, Canada, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
3M Co., AllerAir Industries Inc., AustinAir, Camfil AB, Daikin Industries Ltd., Dyson Group Co., Honeywell International Inc., IQAir AG, Koninklijke Philips N.V., LG Electronics Inc., Lifa Air Plc, NAP SYSTEMS, Newell Brands Inc., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sharp Corp., Unilever PLC, Whirlpool Corp., Winix America Inc., and Xiaomi Communications Co. Ltd. |
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Market dynamics |
Parent market growth analysis, Market Forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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