Enjoy complimentary customisation on priority with our Enterprise License!
The roll-your-own-tobacco products market size has the potential to grow by USD 7.26 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.
This report provides a detailed analysis of the market by product (RYO tobacco, filters and tips, and rolling products), and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Altria Group Inc., BBK Tobacco & Foods LLP, British American Tobacco Plc, Curved Papers Inc., Imperial Brands Plc, Japan Tobacco Inc., Karma Filter Tips, National Tobacco Co. LP, Philip Morris International Inc., and Shine Papers.
The market is concentrated, and established brands enjoy competitive advantage owing to high investment capabilities and large scale of operations. However, there is increasing competition from local or regional players. Vendors are, therefore, offering innovative designs for rolling, papers, filters, and sample kits to enhance consumer experience and stay ahead of the competition. Japan Tobacco Inc., Karma Filter Tips, National Tobacco Co. LP, Philip Morris International Inc., and Shine Papers are some of the major market participants. Although the lower cost compared to alternatives will offer immense growth opportunities, the growing awareness about health risks associated with smoking will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
To help clients improve their market position, this roll-your-own-tobacco products market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this roll-your-own-tobacco products market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.
This report provides information on the production, sustainability, and prospects of several leading companies, including:
Europe was the largest roll-your-own-tobacco products market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The low cost of RYO tobacco products compared to packaged cigarettes will significantly influence roll-your-own-tobacco products market growth in this region.
62% of the market’s growth will originate from Europe during the forecast period. Germany and the UK are the key markets for roll-your-own-tobacco products in Europe. Market growth in this region will be faster than the growth of the market in other regions.
RYO tobacco products are priced less than packaged cigarettes due to lower taxes and have emerged as a cheaper alternative to packaged cigarettes, which is driving their market growth. Market growth in this segment will be slower than the growth of the market in the other product segments. This report provides an accurate prediction of the contribution of all the segments to the growth of the roll-your-own-tobacco products market size.
The rising environmental concerns among consumers have compelled vendors to offer innovative and eco-friendly products such as treeless cigarette rolling papers and filter tips. Manufacturers are also offering cigarette rolling paper made from organic sources such as fruit and vegetable pulp and cultivated cotton. These product offerings will help in reducing the dependency on cutting trees, leading to positive consumer contribution towards the environment. The growing trend of environmental awareness and responsibility will boost the popularity of eco-friendly cigarette papers, consequently driving roll-your-own-tobacco products market growth.
The ban on flavored tobacco by regulatory bodies such as the US FDA has boosted the popularity of flavored accessories such as rolling papers and filters. Several vendors are offering rolling paper in a variety of flavors, including apple, banana, peach, raspberry, blueberry, Jamaican rum, and absinthe. Vendors are also focusing on enhancing the consumer experience by offering innovative rolling paper designs. Filters are also available in varying thicknesses and flavors. Such innovations in paper and filter design are expected to fuel the growth of the roll-your-own-tobacco products market during the forecast period.
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.