Automotive Industry in Romania 2016-2020

This market research report identifies vendors like CML Innovative Technologies, GRAMMER, IAC Romania, Johnson Controls Electronics Bulgaria, Kautex Textron, Kromberg & Schubert, Lear, Lisa Draxlmaier, Marquardt Schaltsysteme, Melexis Bulgaria, Bosch, Visteon, and YAZAKI Romania to be the key manufacturers in this market space. It also segments the market by products and includes sub-segments like mechanical and electronic parts, service parts, and consumables and accessories.

Outlook of the automotive industry in Romania

According to this market study, the Romanian automotive industry will experience moderate growth during the forecast period and will be positively influenced by the low energy and labor costs. In the European region, there is an increased emphasis on meeting the emission limit set by the EU. To meet such standards, advanced technologies need to be installed in new automobiles, which is expected to increase manufacturing costs and negatively impact their sales. To lower this impact, automobile manufacturers have started to shift their manufacturing bases to developing countries such as Romania. As a result of such developments, this market research estimates that the automotive industry in Romania will grow at a CAGR of over 2% by 2020.

The recent increase in the adoption of electronic devices in automobiles will act as a major growth-promoting factor for this market. Due to intense competition between vendors, many manufacturers have started to differentiate their products by incorporating electronic gadgets and components in the automobiles produced by them. A shift in customer preference toward automobiles incorporated with advanced electronics is propelling the demand for devices such as infotainment systems, and active and passive safety systems.

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• Identify latent opportunities and explorative solutions in the automotive industry in Romania: research report
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Competitive landscape and key vendors

This market is characterized by the presence of diverse international and regional manufacturers. However, as international players have established their footprint in the market, regional manufacturers are finding it increasingly difficult to compete with them, especially on aspects such as quality, technology, and pricing. The competitive environment in this market will likely intensify further with an increase in product/service extensions, technological innovations, and M&A activities.

Key manufacturers in this market are -

• CML Innovative Technologies
• GRAMMER
• IAC Romania
• Johnson Controls Electronics Bulgaria
• Kautex Textron
• Kromberg & Schubert
• Lear
• Draxlmaier
• Marquardt Schaltsysteme
• Melexis Bulgaria
• Robert Bosch
• Visteon Electronics Bulgaria
• YAZAKI Romania

Segmentation by product and analysis of the automotive industry in Romania

• Mechanical and electronic parts
• Service parts
• Consumables and accessories

In this market research study, analysts have estimated that the mechanical and electronic parts will be the largest market segment. This market segment includes products like bumpers, timing belt kits, battery cables, wiring harnesses, fuel gauges, ammeters, alternators, speedometers, fuel gauges, starter motors, switches, air conditioning systems, airbags, valves, oil coolers, seats, headrests, brake shoes, brake drums, and engine gasket sets.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the automotive industry in Romania?
• What are the key market trends impacting the growth of the automotive industry in Romania?
• What are the challenges to market growth?
• Who are the key vendors in the automotive industry in Romania?
• What are the market opportunities and threats faced by the vendors in the automotive industry in Romania?
• Trending factors influencing the market shares of Romania.
• What are the key outcomes of the five forces analysis of the automotive industry in Romania?

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