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In terms of revenue, this market study predicts that the market for paper manufacturing in Romania will grow at a slow but moderate CAGR of over 1% by 2020. The recyclable and cost-effective nature of paper is a major factor spurring the growth prospects for this market during the estimated period. The concept of recycling is gaining popularity due to rising environmental awareness among the populace. Many consumers are preferring paperboard packaging as it can be recycled easily and is highly biodegradable. Since the manufacture of paper requires less electricity compared to plastic, it results in energy efficiency and savings. Moreover, the cost-effective nature of paperboard will fuel the demand for paperboard packaging as it costs 30%-35% less than plastic.
Another factor leading to the growth of this market is the high preference for multi-packs and mini packs among the consumers. Due to the recent rise in the number of single-person households, the demand for multi-packs and mini packs among the consumers has increased. Consumers prefer multi-packs and small packs because they offer the opportunity to experiment with different flavors contained in the multi-packs. Additionally, such packs allow consumers to buy products in small quantities; thus, allowing them the flexibility of switching brands easily depending on satisfaction levels.
The paper manufacturing market in Romania is characterized by the presence of diverse international and regional manufacturers. However, as international players have already established their footprint in the market, regional manufacturers are finding it difficult to compete with them, especially on the basis of product quality, technology, and pricing. The competitive environment in this market will intensify with an increase in product/service extensions, technological innovations, and M&As.
Key manufacturers in this market are -
According to this market analysis, the pulp, paper, and paperboard segment dominated this market during 2015 and accounted for an impressive market share of more than 36%. This market segment was closely followed by the corrugated paper and paperboard segment, which accounted for more than 20% of the total market share.
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This is preliminary content. The table of contents is subject to change.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product
PART 07: Geographical segmentation
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
PART 14: Key vendor analysis
PART 15: Appendix
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