Global RTD Tea and Coffee Market 2015-2019

  • Published: Dec 2015
  • Pages: 68
  • SKU: IRTNTR7538

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Overview of the global RTD tea and coffee market

Technavio’s research analyst predicts the global ready-to-drink (RTD) tea and coffee market to grow steadily at a rate of 5% during the forecast period. The increasing health concerns among the consumers is driving the demand for RTD tea and coffee. According to the WHO, more than 1.9 billion adults around the world are overweight and of these 660 million were obese. RTD tea is preferred by health-conscious consumers due to its anti-oxidant property whereas RTD coffee is preferred by consumers looking for instant energy.

The rising café culture among the urban youth population has also been contributing to the growth of the RTD tea and coffee market. Leading café chains such as Starbucks, Costa Coffee, and Barista are expanding in the emerging economies and boosting the sales of RTD tea and coffee products. For instance, Costa Coffee opened 76 new outlets in Britain during 2014 and registered around 7% increase in its sales by the end of the year.

Segmentation by type and analysis of the global RTD tea and coffee market

  • RTD tea
  • RTD coffee

RTD tea dominated the market with a market share of 76% during 2014. This research report predicts the RTD tea segment to retain its leadership during the forecast period. RTD tea is more preferred by the health-conscious consumers due to its anti-oxidant properties and low-calorie content.

Geographical segmentation and analysis of the global RTD tea and coffee market

  • Americas
  • APAC
  • Europe
  • MEA

Technavio’s analysts expect APAC to dominate the global RTD tea and coffee market with a growth rate of 6% during the forecast period. The massive urbanization, rising disposable income, and the growing café culture have been contributing to the growth of the market.

Competitive landscape and key vendors

The global RTD tea and coffee market is highly competitive and dominated by few multinational beverage companies. The report predicts this market to witness new product launches and price wars during the forecast period.

The leading vendors in the market are -

  • Coca-Cola
  • JBD Group
  • Ting Hsin 
  • Unilever
  • Uni-President

Other prominent vendors in the market include Amul, Argo Tea, Arizona, Asahi, Britvic Soft Drinks, Dr Pepper Snapple, F&N Foods, Haelssen & Lyon, Hangzhou Wahaha, HeySong, Ito En, Kirin Beverage, Malaysia Dairy, Marley's Mellow Mood, Nongfu Spring, PepsiCo, Pokka Sapporo Food and Beverage, Suntory, Sweet Leaf Tea, Tai Sun, Tan Hiep Phat, Trade Winds, Vitalon, and Xing Tea.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the global RTD tea and coffee market?
  • What are the key market trends impacting the growth of the RTD tea and coffee market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the global RTD tea and coffee market?
  • Trending factors influencing the market shares of the America, APAC, Europe, and MEA?
  • What are the key outcomes of the five forces analysis of the RTD tea and coffee market?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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