The rye market share is expected to increase by 1102.06 thousand tons from 2021 to 2026, at a CAGR of 1.67%.

This rye market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers rye market segmentation by application (human consumption, animal feed, and others) and geography (Europe, North America, and ROW). The rye market report also offers information on several market vendors, including Agrex Inc., Agrozan Commodities DMCC, Archer Daniels Midland Co., Louis Dreyfus Co. BV, Olam International Ltd., The Soufflet Group, and Vandaele Seeds Ltd among others.

What will the Rye Market Size be During the Forecast Period?

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Rye Market: Key Drivers, Trends, and Challenges

The health benefits of rye is notably driving the rye market growth, although factors such as rapid climatic changes may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the rye industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Rye Market Driver

The health benefits of rye is one of the factors driving the rye market share growth. Obesity is a primary concern across all regions, where a substantial portion of the population has the condition. Moreover, heart diseases are one of the most prevalent diseases globally. To reduce the rising occurrences of such diseases, people have started adopting healthy lifestyles. The health-conscious population base demands foods with the optimal combination of essential nutrients. Significantly, rye has the highest content of dietary fibers. Owing to their high fiber content, they help maintain blood cholesterol levels and keep the heart healthy. Thus, the increased demand for healthy products with high dietary fiber and bioactive compound contents may drive the market growth during the forecast period.

Key Rye Market Trend

The increasing demand for fiber-rich food products is another factor supporting the rye market growth. Among cereals, rye has the highest content of dietary fiber. Rye flour is used in bakery products to give them a different flavor and increase their fiber content. This trend is gradually gaining traction with the increasing use of rye whole grains in baked goods like muffins, crackers, cupcakes, and biscuits. For instance, the popularity of bread made using rye grains is increasing due to its many benefits. This type of bread is beneficial for people who are mildly sensitive to gluten and those who face difficulty digesting regular bread. The grains are sprouted before adding them to the flour. Sprouting also increases the number of key nutrients, such as vitamin B, vitamin C, folate, fibers, and certain amino acids. Such benefits will encourage the adoption of rye whole grain products and drive the market's growth during the forecast period. 

Key Rye Market Challenge

The rapid climatic changes is hindering the rye market growth. The adverse impacts of climate change can reduce grain production in various regions that affect food security in multiple countries. Meanwhile, the rising temperature can reduce grains' growth period and the average yield of grains. Additionally, the increase in temperature can affect nutrient levels, soil moisture, and water availability. On the other hand, a 1°Celsius increase in temperature during the growth cycle can reduce the growth period of rice by around four days. Such adverse effects of climate may reduce grain production, which will hinder the market's growth during the forecast period. 

This rye market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the rye market as a part of the global agricultural products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the rye market during the forecast period.

Who are the Major Rye Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• Agrex Inc.
• Agrozan Commodities DMCC
• Archer Daniels Midland Co.
• Louis Dreyfus Co. BV
• Olam International Ltd.
• The Soufflet Group
• Vandaele Seeds Ltd

This statistical study of the rye market encompasses successful business strategies deployed by the key vendors. The rye market is concentrated and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

• Agrex Inc. - The company offers a wide range of grains and oil seeds like black beans, canola, chick peas, flax, rye and others.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The rye market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Rye Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the rye market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the agricultural products market includes the following core components:

• Pre-production
• Harvest production
• Post-harvesting
• Outbound logistics
• Marketing and sales
• Service
• End-customers
• Industry innovations

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Rye Market?

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89% of the market's growth will originate from Europe during the forecast period. Russian Federation, Belarus, and Ukraine are the key markets for rye market in Europe. Market growth in this region will be slower than the growth of the market in ROW.

In January 2020, the European Commission announced its plan to modernize the EU Common Agricultural Policy (CAP), focusing on innovation that will facilitate the rye market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 reduced the production of rye in Europe. It also impacted the supply chain of the rye products due to lockdowns. Therefore, there was no major long-term impact on the market. Moreover, due to the COVID-19 pandemic, people have been focusing on consuming healthy food products, which will increase the demand for rye-based products during the forecast period.

What are the Revenue-generating Application Segments in the Rye Market?

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The rye market share growth by the human consumption segment will be significant during the forecast period. Humans consume around 90% of rye produced. It has many health benefits, such as wholegrain rye consumption can improve gut health. It can even help prevent type 2 diabetes and reduce the risk of colorectal cancer and chronic diseases. Rye foods have well-established beneficial effects on insulin metabolism compared with wheat bread. Such factors will increase human consumption and may drive market growth during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the rye market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Rye Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive rye market growth during the next five years
• Precise estimation of the rye market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the rye industry across Europe, North America, and ROW
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of rye market vendors

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