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The salts and flavored salts market size is estimated to increase by USD 11.30 billion and is estimated to grow by CAGR of 8.09% between 2023 and 2028. Tazza Salt, a leading player in the gourmet salt market, specializes in providing premium seasoned and flavored salts to cater to the growing consumer demand for enhanced taste experiences. Their key offering includes a diverse range of salt blends infused with herbs, spices, and natural flavors. Tazza Salt's innovative packaging solutions ensure the preservation of the product's freshness and aroma, with airtight containers and reusable tins. Strategies adopted by Tazza Salt include continuous product innovation, collaborations with renowned chefs, and expanding distribution channels to reach a wider audience. The company's commitment to quality and customer satisfaction has positioned it as a preferred choice for food enthusiasts and professional chefs alike.
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The market is witnessing significant growth due to the increasing demand for clean-label products and natural food items. In Western cultures, consumer eating habits have shifted towards savory and flavorful foods, leading to a surge in demand for various types of salts, including table salt, seasoned salt, smoked salt, jalapeno salt, truffle salt, garlic salt, and more. Flavored salts are increasingly used in semi-processed food products, fast food industry, meat industry, and beverages for enhancing taste and flavor. The nutritional benefits of salts, such as their mineral content and solubility, make them essential ingredients in various applications, including salads, sauces, packaged foods, and savory products. Herbs and spices are often added to salts to create unique flavors, such as smoked salt, jalapeno salt, and truffle salt. The market for flavored salts is expected to grow due to their versatility and ability to add depth and complexity to dishes. Table salt remains the largest segment of the market, but flavored salts are gaining popularity due to their ability to add unique flavors to dishes. The market for flavored salts is expected to grow at a steady pace due to their increasing use in various applications and consumer demand for natural and clean-label products. Overall, the market is expected to grow due to the increasing demand for savory and flavorful foods, the nutritional benefits of salts, and the growing popularity of natural and clean-label products. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their strategies to gain a competitive advantage.
The strategies adopted by leading players are one of the key factors driving the market. The global market is highly competitive. Because of this, companies worldwide are increasingly focusing on getting approval from regulatory bodies, such as the US FDA.
Moreover, companies adopt various strategies such as new product launches, collaborations, partnerships, mergers and acquisitions (M&A), and expansion projects to tackle the competition. Intense competition in the market is expected to compel established companies to increase their presence through partnerships and strategic alliances. Such initiatives are expected to drive the market during the forecast period.
The growing demand for pink Himalayan salt is one of the key trends. Pink Himalayan salt is known to be the purest variety of salt as it contains no chemicals or toxins. Pink Himalayan salt is being used as an alternative to table salt owing to its health benefits. Pink Himalayan salt is known to have superior mineral content compared to table or sea salt and is chemically similar to table salt as it contains up to 98% sodium chloride.
Moreover, Pink Himalayan salt lamps are also being used to remove dust, pollen, smoke, and other contaminants that can increase the risk of respiratory problems. Such health benefits associated with pink Himalayan salt will fuel the market during the forecast period.
Health risks and diseases related to salt and sodium consumption are one of the key factors limiting the growth. Consuming too much sodium may even contribute to autoimmune diseases, including multiple sclerosis, lupus, rheumatoid arthritis, and psoriasis, as excess sodium can overstimulate the immune system of consumers. Various research studies have suggested a direct link between intake and obesity.
For instance, a one-gram-per-day increase in salt intake is linked to an increase of over 25% in the risk of obesity in both adults and children. Although salts are considered necessary ingredients in food products, it is essential to monitor any intake, as consuming too much can be life-threatening. This, in turn, will limit the growth during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their expansion strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence.
Himalayan chef - The company offers Black Salt, Pink Salt Super Fine Bag, Pink Salt Fine.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. Offline was the largest segment of the global market in 2022 and will continue to be the largest segment of the market during the forecast period. The offline channel provides customers the advantage of examining food and beverage products, by checking for defects in packaging and checking the expiration date of the product before purchasing, which is considered the most influential means of marketing.
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The offline segment was valued at USD 8.82 billion in 2018 and continued to grow until 2022. companies are promoting offline sales through market expansion plans and offering their products in different regions. This trend is expected to continue during the forecast period. With a significant increase in retail channels in various cities and regions, customers have become familiar with flavored salts. Although the offline sales channel has lost its market and popularity to the online channel, extensive and innovative marketing will steadily boost offline sales, leading to the global market during the forecast period.
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North America is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Factors that make North America the largest regional market and the largest contributor to the market include the presence of key companies in the region and the high revenue generated by these companies.
In addition, strategic initiatives by companies such as innovative product launches and increased acceptance of genuine, high-quality are other factors supporting the market. Multinational retail corporations such as Walmart Inc. and Target Corp. have recently engaged in regional market expansion plans. Thus, the expansion of retail outlets will increase the availability, which, in turn, will drive the growth of the regional market during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
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The market is witnessing significant growth due to the increasing demand for clean-label products and natural food items. In Western cultures, consumer eating habits have shifted towards healthier alternatives, leading to the commercialization of flavored salts as a cost-effective and nutritious addition to food and beverage products. Natural food products, such as Himalayan salt, table & shaker salt, and exotic indulgences like smoked salt, jalapeno salt, and truffle salt, offer nutritional benefits including vitamins and minerals. These salts are free from preservatives and additives, making them a preferred choice for consumers seeking healthy lifestyle options. The market landscape depends on the Additives free food products, Western culture, Gluten-free organic food products, Flavored salt, Lime and Lemon Salt, Seasoning, Fish. Semi-processed food segment, including seasoned salts, is also experiencing growth due to the convenience they offer.
Moreover, start-ups are entering the market with innovative flavors and high-quality products, catering to consumer preferences for gluten-free, organic, and free-form label options. Shelf life is a crucial factor in the market, with companies investing in research and development to extend the life of their products without compromising on taste or nutritional value. Social media marketing and promotional activities are key strategies used to reach consumers and build brand awareness. Flavored salts offer a nontoxic food flavor enhancement, making them a popular choice for food manufacturers and home cooks alike. As consumers continue to prioritize healthy eating and exotic indulgences, the market is expected to grow steadily in the coming years.
Market Scope |
|
Report Coverage |
Details |
Page number |
168 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.09% |
Market growth 2024-2028 |
USD 11.30 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.32 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 31% |
Key countries |
US, Germany, China, India, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ajinomoto Co. Inc., Amagansett Sea Salt Co., Cornish Sea Salt Co. Ltd., El Nasr Salines Co., HimalaSalt, Himalayan chef, Hoosier Hill Farm LLC, INFOSA, ITC Ltd., KS Aktiengesellschaft, McCormick and Co. Inc., Olde Thompson, Red Monkey Foods Inc., SaltWorks Inc., Suprasel, Tata Sons Pvt. Ltd., Twang Partners LLC, United Salt Corp., Vancouver Island Salt Co., and Verlag A.Vogel AG |
Market dynamics |
Parent market analysis, Market forecasting, market growth and trends, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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