Salts and Flavored Salts Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026
- Published: Jul 2022
- Pages: 120
- SKU: IRTNTR73962
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The salts and flavored salts market share is expected to increase to USD 7.95 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 6.65%.
This salts and flavored salts market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers salts and flavored salts market segmentation by distribution channel (offline and online) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The salts and flavored salts market report also offers information on several market vendors, including A. Vogel AG, Ajinomoto Co. Inc., Amagansett sea salt Co., Cornish Sea Salt Co., El Nasr Salines Co., HimalaSalt Sustainable Sourcing LLC, Himalayan chef, Hoosier Hill Farm LLC, INFOSA, ITC Ltd., K S AG, McCormick and Co. Inc, Olde Thompson Inc., SaltWorks Inc., SAN FRANCISCO SALT CO, Suprasel, Tata Chemicals Ltd., TWANG PARTNERS LTD., and United Salt Corp. among others.
What will the Salts and Flavored Salts Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Salts and Flavored Salts Market Size for the Forecast Period and Other Important Statistics
Salts and Flavored Salts Market: Key Drivers, Trends, and Challenges
The strategies adopted by leading players is notably driving the salts and flavored salts market growth, although factors such as health risks and diseases related to salt and sodium may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the salts and flavored salts industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Salts and Flavored Salts Market Driver
- The strategies adopted by leading players is one of the key factors driving the salts and flavored salts market growth.
- The global salts and flavored salts market is highly competitive. In view of this, vendors worldwide are increasingly focusing on getting approval for their salts and flavored salts from regulatory bodies, such as the US FDA.
- Vendors in the market adopt strategies such as new product launches, collaborations, partnerships, mergers and acquisitions (M&A), and expansion projects to tackle the competition in the market.
- Intense competition in the market is expected to compel the established vendors to increase their market presence through partnerships and strategic alliances. Such initiatives are expected to drive market growth during the forecast period.
Key Salts and Flavored Salts Market Trend
- The growing demand for pink Himalayan salt is one of the key salts and flavored salts market trends fueling the market growth.
- Pink Himalayan salt is known to be the purest variety of salt as it contains no chemicals or toxins.
- Pink Himalayan salt is being used as an alternative to table salt owing to its health benefits.
- Pink Himalayan salt is known to have superior mineral content compared to table or sea salt and is chemically similar to table salt as it contains up to 98% sodium chloride.
- Pink Himalayan salt lamps are also being used to remove dust, pollen, smoke, and other contaminants that can increase the risk of respiratory problems. Such health benefits associated with pink Himalayan salt will fuel the market growth during the forecast period.
Key Salts and Flavored Salts Market Challenge
- Health risks and diseases related to salt and sodium is one of the key factors limiting the salts and flavored salts market growth.
- Consuming too much sodium may even contribute to autoimmune diseases, including multiple sclerosis, lupus, rheumatoid arthritis, and psoriasis, as excess sodium can overstimulate the immune system of consumers.
- Various research studies have suggested a direct link between salt intake and obesity. For instance, a one gram per day increase in salt intake is linked to an increase of over 25% in the risk of obesity in both adults and children.
- Although salts are considered necessary ingredients in food products, it is essential to monitor any salt intake as consuming too much can be life-threatening. This, in turn, will limit the market growth during the forecast period.
This salts and flavored salts market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global salts and flavored salts market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the salts and flavored salts market during the forecast period.
Who are the Major Salts and Flavored Salts Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- A. Vogel AG
- Ajinomoto Co. Inc.
- Amagansett sea salt Co.
- Cornish Sea Salt Co.
- El Nasr Salines Co.
- HimalaSalt Sustainable Sourcing LLC
- Himalayan chef
- Hoosier Hill Farm LLC
- INFOSA
- ITC Ltd.
- K S AG
- McCormick and Co. Inc
- Olde Thompson Inc.
- SaltWorks Inc.
- SAN FRANCISCO SALT CO
- Suprasel
- Tata Chemicals Ltd.
- TWANG PARTNERS LTD.
- United Salt Corp.
This statistical study of the salts and flavored salts market encompasses successful business strategies deployed by the key vendors. The salts and flavored salts market is fragmented and the vendors are deploying growth strategies such as price, quality, innovation, service, packaging, brand image, distribution, and promotion to compete in the market.
Product Insights and News
- Avogel.com - The company offers Herbamare which is herbed sea salt.
- Nasrsalines.com - The company offers raw salts, industrial salt, edible salt, and others.
- Himalayanchef.pk - The company offers salts and flavored salts such as pink salt, white salt, and black salt.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The salts and flavored salts market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Salts and Flavored Salts Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the salts and flavored salts market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for Salts and Flavored Salts Market?
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44% of the market’s growth will originate from North America during the forecast period. The US is the key market for the salts and flavored salts market in North America. Market growth in this region will be faster than the growth of the market in other regions.
Strategic initiatives undertaken by vendors, such as innovative product launches and the rising adoption of authentic and high-quality iodized salts will facilitate the salts and flavored salts market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the business operations of vendors in the regional salts and flavored salts market were negatively impacted by the outbreak of COVID-19. In H2 2021, the nationwide lockdowns in the region eased due to the availability of vaccines and a reduction in COVID-19 cases. Furthermore, the consumption of flavored salts such as garlic salt, and truffle salt, which are known to have superior health benefits, has increased in recent years in the region. Owing to these factors, the regional salts and flavored salts market is expected to grow during the forecast period.
What are the Revenue-generating Distribution Channel Segments in the Salts and Flavored Salts Market?
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The salts and flavored salts market share growth by the online segment will be significant during the forecast period. Another segment offering significant growth opportunities to vendors is offline. The offline channel provides customers the advantage of examining food and beverage products, including salts and flavored salts, by checking for defects in packaging and checking the expiration date of the product before purchasing, which is considered the most influential means of marketing. Vendors push offline sales through their market expansion plans and offer products at different geographic locations. Such factors are anticipated to boost the market growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the salts and flavored salts market size and actionable market insights on post COVID-19 impact on each segment.
Salts and Flavored Salts Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.65% |
Market growth 2022-2026 |
$ 7.95 billion |
Market structure |
Fragmented |
YoY growth (%) |
5.97 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 44% |
Key consumer countries |
US, China, India, Germany, and France |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
A. Vogel AG, Ajinomoto Co. Inc., Amagansett sea salt Co., Cornish Sea Salt Co., El Nasr Salines Co., HimalaSalt Sustainable Sourcing LLC, Himalayan chef, Hoosier Hill Farm LLC, INFOSA, ITC Ltd., K S AG, McCormick and Co. Inc, Olde Thompson Inc., SaltWorks Inc., SAN FRANCISCO SALT CO, Suprasel , Tata Chemicals Ltd., TWANG PARTNERS LTD., and United Salt Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Salts and Flavored Salts Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive salts and flavored salts market growth during the next five years
- Precise estimation of the salts and flavored salts market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the salts and flavored salts industry across North America, Europe, APAC, South America, and Middle East and Africa
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of salts and flavored salts market vendors
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Distribution Channel
- 5.1 Market segments
- Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)
- 5.2 Comparison by Distribution Channel
- Exhibit 26: Chart on Comparison by Distribution Channel
- Exhibit 27: Data Table on Comparison by Distribution Channel
- 5.3 Offline - Market size and forecast 2021-2026
- Exhibit 28: Chart on Offline - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Offline - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Offline - Year-over-year growth 2021-2026 (%)
- 5.4 Online - Market size and forecast 2021-2026
- Exhibit 32: Chart on Online - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Online - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Online - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Online - Year-over-year growth 2021-2026 (%)
- 5.5 Market opportunity by Distribution Channel
- Exhibit 36: Market opportunity by Distribution Channel ($ million)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 38: Chart on Market share by geography 2021-2026 (%)
- Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 40: Chart on Geographic comparison
- Exhibit 41: Data Table on Geographic comparison
- 7.3 North America - Market size and forecast 2021-2026
- Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.4 Europe - Market size and forecast 2021-2026
- Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.5 APAC - Market size and forecast 2021-2026
- Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.6 South America - Market size and forecast 2021-2026
- Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.8 US - Market size and forecast 2021-2026
- Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.9 Germany - Market size and forecast 2021-2026
- Exhibit 66: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.10 China - Market size and forecast 2021-2026
- Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.11 India - Market size and forecast 2021-2026
- Exhibit 74: Chart on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on India - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on India - Year-over-year growth 2021-2026 (%)
- 7.12 France - Market size and forecast 2021-2026
- Exhibit 78: Chart on France - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on France - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on France - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on France - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 82: Market opportunity by geography ($ million)
8 Drivers, Challenges, and Trends
- 8.1 Market drivers
- 8.2 Market challenges
- 8.3 Impact of drivers and challenges
- Exhibit 83: Impact of drivers and challenges in 2021 and 2026
- 8.4 Market trends
9 Vendor Landscape
- 9.1 Overview
- 9.2 Vendor landscape
- Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 85: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 86: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 87: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 88: Matrix on vendor position and classification
- 10.3 A. Vogel AG
- Exhibit 89: A. Vogel AG - Overview
- Exhibit 90: A. Vogel AG - Product / Service
- Exhibit 91: A. Vogel AG - Key offerings
- 10.4 El Nasr Salines Co.
- Exhibit 92: El Nasr Salines Co. - Overview
- Exhibit 93: El Nasr Salines Co. - Product / Service
- Exhibit 94: El Nasr Salines Co. - Key offerings
- 10.5 Himalayan chef
- Exhibit 95: Himalayan chef - Overview
- Exhibit 96: Himalayan chef - Product / Service
- Exhibit 97: Himalayan chef - Key offerings
- 10.6 Hoosier Hill Farm LLC
- Exhibit 98: Hoosier Hill Farm LLC - Overview
- Exhibit 99: Hoosier Hill Farm LLC - Product / Service
- Exhibit 100: Hoosier Hill Farm LLC - Key offerings
- 10.7 K S AG
- Exhibit 101: K S AG - Overview
- Exhibit 102: K S AG - Business segments
- Exhibit 103: K S AG - Key offerings
- Exhibit 104: K S AG - Segment focus
- 10.8 McCormick and Co. Inc
- Exhibit 105: McCormick and Co. Inc - Overview
- Exhibit 106: McCormick and Co. Inc - Business segments
- Exhibit 107: McCormick and Co. Inc - Key news
- Exhibit 108: McCormick and Co. Inc - Key offerings
- Exhibit 109: McCormick and Co. Inc - Segment focus
- 10.9 Olde Thompson Inc.
- Exhibit 110: Olde Thompson Inc. - Overview
- Exhibit 111: Olde Thompson Inc. - Product / Service
- Exhibit 112: Olde Thompson Inc. - Key offerings
- 10.10 SaltWorks Inc.
- Exhibit 113: SaltWorks Inc. - Overview
- Exhibit 114: SaltWorks Inc. - Product / Service
- Exhibit 115: SaltWorks Inc. - Key offerings
- 10.11 SAN FRANCISCO SALT CO
- Exhibit 116: SAN FRANCISCO SALT CO - Overview
- Exhibit 117: SAN FRANCISCO SALT CO - Product / Service
- Exhibit 118: SAN FRANCISCO SALT CO - Key offerings
- 10.12 TWANG PARTNERS LTD.
- Exhibit 119: TWANG PARTNERS LTD. - Overview
- Exhibit 120: TWANG PARTNERS LTD. - Product / Service
- Exhibit 121: TWANG PARTNERS LTD. - Key offerings
11 Appendix
- 11.1 Scope of the report
- 11.2 Inclusions and exclusions checklist
- Exhibit 122: Inclusions checklist
- Exhibit 123: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 124: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 125: Research methodology
- Exhibit 126: Validation techniques employed for market sizing
- Exhibit 127: Information sources
- 11.5 List of abbreviations
- Exhibit 128: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Frequently Asked Questions?
- US
- China
- India
- Germany
- France
- Strategies adopted by leading players
- Growing demand for pink Himalayan salt
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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