Retail Market in Saudi Arabia 2016-2020

  • Published: Jun 2016
  • Pages: 94
  • SKU: IRTNTR9528

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This industry research report presents a detailed analysis of the key market drivers, challenges, and upcoming trends that are expected to influence market growth. It segments the retail market in Saudi Arabia by product to include home improvement, apparel and footwear, grocery, consumer electronics, and beauty and personal care. Some of the leading vendors mentioned in this market study are Al Othaim, Jarir, and Savola.

Outlook of the retail market in Saudi Arabia

According to the market study carried out by the analysts at Technavio, the retail market in Saudi Arabia will grow steadily at a CAGR of over 7% by 2020. In this region, the recent influx of global retailers will result in the steady growth of the market during the forecast period. Factors such as high consumer confidence index, high urbanization, and rising personal income have made private consumption the most important component of Saudi Arabia’s economy. These factors have also attracted a number of global retailers into the market by increasing costs and competition in the main urban areas. This recent increase in the level of competition will generate more pressure on profit margins of the players operating in the retail sector, which in turn will offer investors the opportunity to tap into new regions with more growth potential.

The high demand for luxury products is a major trend influencing the prospects for growth in this market during the forecast period. In this region, factors such as the rapid economic development of the nation and the high disposable income of the population have given the populace financial freedom to spend more on luxury retail items. The population in this region is very traditional; however, with increasing exposure to international fashion brands, the young and internet-savvy population have started trying out new styles and designs. This preference for goods with new styles and designs will lead to the steady growth of the retail sector over the next few years.

Product-based segmentation and analysis of the retail market in Saudi Arabia

  • Grocery
  • Apparel and footwear
  • Consumer electronics
  • Beauty and personal care
  • Home improvement

At present, the segment dominates the retail industry market size and is envisaged to retain its dominating hold over the market until 2020 owing to the presence of several leading Saudi and international grocery retailers in the region. In Saudi Arabia, factors such as changing lifestyles have created an opportunity for many hypermarkets to introduce ready-to-eat meals and takeaway food dishes as a substitute for home cooking. This recent change in the preference for ready-to-eat meals and takeaway food products will lead to the steady growth of the grocery segment during the next four years. Extensive retail market analysis carried out by the analysts has shown that by 2020, the grocery product segment will account for nearly 60% of the total revenue generated by this market.


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Competitive landscape and key vendors

This market is highly competitive due to the presence of multiple international and local players, which operate across the country. Based on the retail industry analysis report, owing to the high level of market competition, the vendors in this market have been compelled to introduce innovations into the market as it will help them to meet the varying demands of customers. Factors such as rising urbanization and increasing internet penetration will play a crucial role in bolstering this market’s growth potential in the near future.

Top vendors in this market are:

  • Al Othaim
  • Alhokair Fashion Retail
  • Jarir Marketing Company (Jarir)
  • Saudi Marketing Company
  • Savola
  • United Electronics

Other prominent vendors analyzed in this industry research report are Anwal United Trading, AlJammaz, Azizia Panda, BinDawood, Carrefour Saudi Arabia, Etre, Fawaz Al Hokair, Landmark Group, Lulu Hypermarket, and Umark.

Key questions answered in the report include:

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the retail market in Saudi Arabia?
  • What are the key market trends impacting the growth of the retail market in Saudi Arabia?
  • What are the challenges to market growth?
  • Who are the key vendors in the retail market in Saudi Arabia?
  • What are the market opportunities and threats faced by the vendors in the retail market in Saudi Arabia?
  • Trending factors influencing the market shares of Saudi Arabia.
  • What are the key outcomes of the five forces analysis of the retail market in Saudi Arabia?


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Table of Content

PART 01: Executive summary

  • Highlights
  • Growth sectors in Saudi Arabia and consumer profile

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Evolution of retail market in Saudi Arabia

PART 05: Saudi Arabia profile

  • Oil production
  • Export of crude oil and petroleum products
  • Inflation
  • Total imports and exports of Saudi Arabia
  • Top five exporting countries to Saudi Arabia
  • Top five importing countries to Saudi Arabia
  • Population of Saudi Arabia
  • GDP growth (annual %)
  • Household final consumption in Saudi Arabia
  • Employment to population ratio in Saudi Arabia
  • Urban population in Saudi Arabia
  • Ease of doing business

PART 06: Market landscape

  • Market overview
  • Market size and forecast

PART 07: Market segmentation by product

  • Market overview
  • Home improvement market in Saudi Arabia
  • Apparel and footwear market in Saudi Arabia
  • Grocery market in Saudi Arabia
  • Consumer electronics market in Saudi Arabia
  • BPC market in Saudi Arabia

PART 08: Retail format sales

  • Distribution channel by store format sales

PART 09: Key cities

PART 10: Market drivers

  • Rising disposable income and higher consumer confidence index
  • Growth in retail space and increase in footfalls
  • Impact of tourism
  • Changing government policies
  • Influx of global retailers
  • Increase in investments

PART 11: Impact of drivers

PART 12: Market challenges

  • Unstable economic and political scenario
  • Trade risks
  • Highly fragmented market
  • Dependency on imports

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Growth of online retail
  • Demand for luxury products
  • Growing influence of women
  • Preference for big box format
  • Leveraging social media platforms for marketing

PART 15: Vendor landscape

  • Competitive scenario
  • Key players in retail market in Saudi Arabia
  • Competitive assessment of top five vendors
  • Alhokair Fashion Retail (Fawaz Al Hokair Group)
  • Al Othaim
  • Jarir
  • Savola
  • Saudi Marketing Company (FARM Superstores)
  • United Electronics (eXtra)
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations
  • PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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