Sesame Seeds Market in Europe 2017-2021

  • Published: Sep 2017
  • Pages: 78
  • SKU: IRTNTR14518

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This market research study identifies McCormick, ORIENCO, SHILOH FARMS, and Triangle Wholefoods as the leading players in the sesame seeds market in Europe. A comprehensive analysis of this market is also presented by end-user (bakery and confectionery products, food production, and oil extraction industry), by type (white sesame seeds, black sesame seeds, and other sesame seeds), and by distribution channel (hypermarkets and supermarkets, convenience stores, online retail, food and drink specialists, and others).

Overview of the sesame seeds market in Europe

Technavio’s market research report identifies that the increasing preference for sesame seeds as a garnishing and flavoring agent will be one of the primary growth drivers for the sesame seeds market in Europe till 2021. Many foodservice establishments add sesame flavoring to enhance and modify the taste and aroma of dishes. Some countries use roasted sesame seeds in different sauces. Sesame seeds give a crunchy taste when it is mixed with peanut butter. It is used in several bakery shops and is sprinkled on top of baked items such as bread, biscuits, and pastries as a flavoring agent. It is considered as a vital ingredient in the Middle Eastern cuisine and is also extensively used on cakes in Greece and is encrusted on bread rolls France. Technavio’s market research analysts predict that this market will grow at a CAGR of more than 12% by 2021.

The organized retail sector is witnessing growth in countries such as Denmark, Finland, Italy, Greece, Turkey, Norway, and Sweden. This is driving the introduction of in private-label products at reasonable prices. As a result, many retail stores in this region are stocked with private-label sesame seed brands. Supermarkets and convenience stores provide sesame seeds and other superfoods and enable consumers to choose from several products under a single roof. According to this report, the growing interest in sesame seeds among the organized retailers will be one of the major trends that will gain traction in the market during the next few years.

Competitive landscape and key vendors

The sesame seeds market in Europe is characterized by the presence of many vendors. Sesame seeds manufacturers are increasingly competing against each other based on factors such as price, quality, innovation, distribution, and promotion. Vendors should focus on distinguishing their product offerings through a unique value proposition to survive and succeed in this intensely competitive environment.

Key vendors in this market are -

  • McCormick
  • Triangle Wholefoods

Other prominent vendors in the market include Frontier Natural Products, Fuerst Day Lawson, KTC Edibles, Saitaku, Tazaki Foods, WHOLEFOOD EARTH, Hartmann & Popp, VM Trading, Edible Solutions, and TAMPICO TRADING.

Segmentation by end-user and analysis of the sesame seeds market in Europe

  • Bakery and confectionery products
  • Food production
  • Oil extraction industry

Manufacturers add sesame seeds in bakery and confectionery products to enhance the taste, flavor, and nutritional value of the eateries. Consumers are looking for healthy ingredients in food products due to the increasing obesity rates across the world. The demand for baked products such as bread and cookies and other bakery products such as cakes, pastries, croissant, and buns is increasing in Europe. This will in turn, boost the adoption of sesame seeds in this end-user segment.

Segmentation by distribution channel and analysis of the sesame seeds market in Europe

  • Hypermarkets and supermarkets
  • Convenience stores
  • Online retail
  • Food and drink specialists

The preference for hypermarkets and supermarkets is increasing due to the booming retail sector and the increase in number of retail outlets. The sales of sesame seeds will continue to increase through this distribution channel due to the availability of multiple products from various brands. Moreover, the discounts in prices offered by these retailers on a different range of products will also drive the growth of the sesame seeds market in Europe in this segment.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the sesame seeds market in Europe?
  • What are the key market trends impacting the growth of the sesame seeds market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in the sesame seeds market in Europe?
  • What are the market opportunities and threats faced by the vendors in the sesame seeds market in Europe?
  • What are the trending factors influencing the market shares of Europe?
  • What are the key outcomes of the five forces analysis of the sesame seeds market in Europe?

Technavio also offers customization on reports based on specific client requirement.

Sesame seeds are edible seeds used in a variety of food preparation for its rich and nutty flavor. Sesame is used in foods such as hamburger buns, crackers, cereals, bread, and bacon and provide multiple health benefits. In Europe, sesame seeds are usually imported from South Asia, Latin America, and Africa. The upcoming report on the sesame seeds market in Europe is an integral part of Technavio‘s food and beverage industry and collects multiple reports from related markets such as food sector. The upcoming research report on the sesame seeds market in Europe also analyzes its growth potential by considering multiple business assessment variables such as current market size, historical profit and revenue data, geography with highest growth potential and emerging trends.

Research analyst at Technavio gathers extensive data and information using qualitative and quantitative research, and process the collected data using complex statistical models to present an overview of the competitive landscape of this market. Research analyst at Technavio uses literature review, case studies, empirical study, and secondary analysis as some of the research tools to help the clients understand the upcoming trends on the market which serve as an essential decision-making tool.

To offer clients the scope to identify potential market opportunities and expand in niche markets, this report on the sesame seeds market in Europe also divides the market using various segmentation criteria such as geographic segmentation, segmentation based on application, segmentation based on seed type. Sesame seeds are gaining popularity in recent times for its application as a flavoring and garnishing agent in bakery and cereal industry. With more emphasis given to food presentation and flavors, our analyst predicts positive growth prospects for this market. 

The report also covers vendors like Select Hulling, FDL world, Orienco, Shiloh Farms, JFC, Yutaka, McCormick, Saitaku, and Suma Wholesale. The report for the sesame seeds market in Europe also highlights the market growth rate, demand-supply gaps, key drivers, emerging trends, changing consumer preferences, as well as the restraints that the food sector currently experiences. It also presents insights into the rapidly altering competitive scenario to give clients actionable insights on the food and beverage industry. Technavio also provides deep-dive market assessments into non-alcoholic beverage and food service.

Our market research methodology for the sesame seeds market in Europe

Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.

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PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Seeds market in Europe
  • Sesame seed market in Europe
  • Five forces analysis

PART 06: Segmentation by end-user

  • Sesame seeds market in Europe for application in bakery and confectionery industry
  • Sesame seeds market in Europe in terms of food production
  • Sesame seeds market in Europe in oil extraction industry

PART 07: Segmentation by type

  • White sesame seeds market in Europe
  • Black sesame seeds market in Europe
  • Other sesame seeds market in Europe

PART 08: Segmentation by distribution channel

PART 09: Key leading countries

  • Germany
  • Greece
  • The Netherlands
  • Poland

PART 10: Decision framework

PART 11: Drivers and challenges

  • Market drivers
  • Market challenges

PART 12: Market trends

  • Soaring demand for organic sesame seeds
  • Growing interest in sesame seeds among retailers
  • Greater demand for sustainable and fair-trade products

PART 13: Vendor landscape

  • Competitive scenario

PART 14: PART 14:  Key vendor analysis

  • McCormick
  • Triangle Wholefoods
  • Other prominent vendors

PART 15: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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