Mobile Value-Added Services (MVAS) Market Size 2025-2029
The mobile value-added services (MVAS) market size is forecast to increase by USD 1,290.7 billion at a CAGR of 19.8% between 2024 and 2029.
- The market is experiencing significant growth, driven primarily by the rapid increase in smartphone penetration and the rising popularity of augmented reality (AR) in location-based games. The proliferation of smartphones has expanded the reach of MVAS, enabling service providers to offer a wider range of applications and content to consumers. The integration of AR technology in location-based games is further fueling market growth, as users seek and interactive experiences. However, the market faces constraints in content monetization, which can impact adoption and revenue generation. Regulatory hurdles, such as licensing and pricing regulations, can make it challenging for service providers to monetize their offerings effectively. The global MVAS market is experiencing robust growth, driven by the proliferation of smartphones, increasing mobile internet usage, and the expanding mobile applications and mobile web ecosystem.
- Additionally, supply chain inconsistencies can temper growth potential, as the delivery of MVAS relies on a reliable and efficient infrastructure. To capitalize on market opportunities and navigate these challenges, companies must focus on developing innovative and differentiated offerings, while also addressing regulatory requirements and ensuring a robust supply chain. By staying agile and responsive to market trends and consumer demands, MVAS providers can effectively compete and thrive in this dynamic market. The technology underpinning MVAS, including Augmented Reality, Artificial Intelligence, and Machine Learning, continues to advance, enabling new and innovative services.
What will be the Size of the Mobile Value-Added Services (MVAS) Market during the forecast period?
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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Sector
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Mobile Value-Added Services (MVAS) Market 2019 - 2023
- Historic Market Size - Data Table on Global Mobile Value-Added Services (MVAS) Market 2019 - 2023 ($ billion)
- 5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
- 5.3 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
- 5.4 Sector segment analysis 2019 - 2023
- Historic Market Size - Sector Segment 2019 - 2023 ($ billion)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 Impact of AI on Global Mobile Value-added Services (MVAS) Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
- 8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 8.3 Mobile advertising - Market size and forecast 2024-2029
- Chart on Mobile advertising - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile advertising - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile advertising - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile advertising - Year-over-year growth 2024-2029 (%)
- 8.4 Mobile games - Market size and forecast 2024-2029
- Chart on Mobile games - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile games - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile games - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile games - Year-over-year growth 2024-2029 (%)
- 8.5 Mobile music and video streaming - Market size and forecast 2024-2029
- Chart on Mobile music and video streaming - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile music and video streaming - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile music and video streaming - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile music and video streaming - Year-over-year growth 2024-2029 (%)
- 8.6 Mobile money and m-commerce - Market size and forecast 2024-2029
- Chart on Mobile money and m-commerce - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile money and m-commerce - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile money and m-commerce - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile money and m-commerce - Year-over-year growth 2024-2029 (%)
- 8.7 Mobile publications - Market size and forecast 2024-2029
- Chart on Mobile publications - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile publications - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile publications - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile publications - Year-over-year growth 2024-2029 (%)
- 8.8 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)
9 Market Segmentation by End-user
- 9.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
- 9.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 9.3 BFSI - Market size and forecast 2024-2029
- Chart on BFSI - Market size and forecast 2024-2029 ($ billion)
- Data Table on BFSI - Market size and forecast 2024-2029 ($ billion)
- Chart on BFSI - Year-over-year growth 2024-2029 (%)
- Data Table on BFSI - Year-over-year growth 2024-2029 (%)
- 9.4 Media and entertainment - Market size and forecast 2024-2029
- Chart on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
- Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
- Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
- Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
- 9.5 Healthcare - Market size and forecast 2024-2029
- Chart on Healthcare - Market size and forecast 2024-2029 ($ billion)
- Data Table on Healthcare - Market size and forecast 2024-2029 ($ billion)
- Chart on Healthcare - Year-over-year growth 2024-2029 (%)
- Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
- 9.6 Education - Market size and forecast 2024-2029
- Chart on Education - Market size and forecast 2024-2029 ($ billion)
- Data Table on Education - Market size and forecast 2024-2029 ($ billion)
- Chart on Education - Year-over-year growth 2024-2029 (%)
- Data Table on Education - Year-over-year growth 2024-2029 (%)
- 9.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 9.8 Market opportunity by End-user
- Market opportunity by End-user ($ billion)
- Data Table on Market opportunity by End-user ($ billion)
10 Market Segmentation by Sector
- 10.1 Market segments
- Chart on Sector - Market share 2024-2029 (%)
- Data Table on Sector - Market share 2024-2029 (%)
- 10.2 Comparison by Sector
- Chart on Comparison by Sector
- Data Table on Comparison by Sector
- 10.3 Large enterprises - Market size and forecast 2024-2029
- Chart on Large enterprises - Market size and forecast 2024-2029 ($ billion)
- Data Table on Large enterprises - Market size and forecast 2024-2029 ($ billion)
- Chart on Large enterprises - Year-over-year growth 2024-2029 (%)
- Data Table on Large enterprises - Year-over-year growth 2024-2029 (%)
- 10.4 Small and medium enterprises - Market size and forecast 2024-2029
- Chart on Small and medium enterprises - Market size and forecast 2024-2029 ($ billion)
- Data Table on Small and medium enterprises - Market size and forecast 2024-2029 ($ billion)
- Chart on Small and medium enterprises - Year-over-year growth 2024-2029 (%)
- Data Table on Small and medium enterprises - Year-over-year growth 2024-2029 (%)
- 10.5 Market opportunity by Sector
- Market opportunity by Sector ($ billion)
- Data Table on Market opportunity by Sector ($ billion)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 12.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 12.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 12.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 12.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 12.10 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 12.11 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 12.12 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
- 12.13 Australia - Market size and forecast 2024-2029
- Chart on Australia - Market size and forecast 2024-2029 ($ billion)
- Data Table on Australia - Market size and forecast 2024-2029 ($ billion)
- Chart on Australia - Year-over-year growth 2024-2029 (%)
- Data Table on Australia - Year-over-year growth 2024-2029 (%)
- 12.14 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 12.15 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 12.16 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 12.17 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 12.18 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
13 Drivers, Challenges, and Opportunity/Restraints
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities/restraints
14 Competitive Landscape
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.2 Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 America Movil SAB de CV
- America Movil SAB de CV - Overview
- America Movil SAB de CV - Business segments
- America Movil SAB de CV - Key offerings
- America Movil SAB de CV - Segment focus
- SWOT
- 15.5 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
- SWOT
- 15.6 AT and T Inc.
- AT and T Inc. - Overview
- AT and T Inc. - Business segments
- AT and T Inc. - Key news
- AT and T Inc. - Key offerings
- AT and T Inc. - Segment focus
- SWOT
- 15.7 Cisco Systems Inc.
- Cisco Systems Inc. - Overview
- Cisco Systems Inc. - Business segments
- Cisco Systems Inc. - Key news
- Cisco Systems Inc. - Key offerings
- Cisco Systems Inc. - Segment focus
- SWOT
- 15.8 Comviva Technologies Ltd.
- Comviva Technologies Ltd. - Overview
- Comviva Technologies Ltd. - Business segments
- Comviva Technologies Ltd. - Key news
- Comviva Technologies Ltd. - Key offerings
- Comviva Technologies Ltd. - Segment focus
- SWOT
- 15.9 Google LLC
- Google LLC - Overview
- Google LLC - Product / Service
- Google LLC - Key news
- Google LLC - Key offerings
- SWOT
- 15.10 Huawei Technologies Co. Ltd.
- Huawei Technologies Co. Ltd. - Overview
- Huawei Technologies Co. Ltd. - Product / Service
- Huawei Technologies Co. Ltd. - Key news
- Huawei Technologies Co. Ltd. - Key offerings
- SWOT
- 15.11 Infosys Ltd.
- Infosys Ltd. - Overview
- Infosys Ltd. - Business segments
- Infosys Ltd. - Key news
- Infosys Ltd. - Key offerings
- Infosys Ltd. - Segment focus
- SWOT
- 15.12 International Business Machines Corp.
- International Business Machines Corp. - Overview
- International Business Machines Corp. - Business segments
- International Business Machines Corp. - Key news
- International Business Machines Corp. - Key offerings
- International Business Machines Corp. - Segment focus
- SWOT
- 15.13 Jio Platforms
- Jio Platforms - Overview
- Jio Platforms - Product / Service
- Jio Platforms - Key offerings
- SWOT
- 15.14 Monty Mobile
- Monty Mobile - Overview
- Monty Mobile - Product / Service
- Monty Mobile - Key offerings
- SWOT
- 15.15 OnMobile Global Ltd.
- OnMobile Global Ltd. - Overview
- OnMobile Global Ltd. - Product / Service
- OnMobile Global Ltd. - Key offerings
- SWOT
- 15.16 Samsung Electronics Co. Ltd.
- Samsung Electronics Co. Ltd. - Overview
- Samsung Electronics Co. Ltd. - Business segments
- Samsung Electronics Co. Ltd. - Key news
- Samsung Electronics Co. Ltd. - Key offerings
- Samsung Electronics Co. Ltd. - Segment focus
- SWOT
- 15.17 Telefonaktiebolaget LM Ericsson
- Telefonaktiebolaget LM Ericsson - Overview
- Telefonaktiebolaget LM Ericsson - Business segments
- Telefonaktiebolaget LM Ericsson - Key news
- Telefonaktiebolaget LM Ericsson - Key offerings
- Telefonaktiebolaget LM Ericsson - Segment focus
- SWOT
- 15.18 Vodafone Group Plc
- Vodafone Group Plc - Overview
- Vodafone Group Plc - Business segments
- Vodafone Group Plc - Key offerings
- Vodafone Group Plc - Segment focus
- SWOT
16 Appendix
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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