The sleeping pillow market share is expected to increase to USD 8.32 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.3%.
This sleeping pillow market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers sleeping pillow market segmentations by distribution channel (offline and online) and geography (APAC, Europe, North America, Middle East and Africa, and South America). The sleeping pillow market report also offers information on several market vendors, including Beyond textiles GmbH, Comfy Group, CVB Inc., Czech Feather and Down Co., Hanesbrands Inc., Hollander Sleep Products LLC, John Cotton Europe Sp. z o, Latexco LLC, My Pillow Inc., Nanfang Bedding, Pacific Coast Feather Co., Polyflex India Pvt. Ltd., Richard Behr and Co. GmbH, Romatex, Shenzhen Fuanna Household Products Co. Ltd., Tempur Sealy International Inc., Thrasio LLC, Wendre Group, and Suzhou Nuoyiman Industry Co. Ltd. among others.
What will the Sleeping Pillow Market Size be During the Forecast Period?

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Who are the Major Sleeping Pillow Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Beyond textiles GmbH
- Comfy Group
- CVB Inc.
- Czech Feather and Down Co.
- Hanesbrands Inc.
- Hollander Sleep Products LLC
- John Cotton Europe Sp. z o
- Latexco LLC
- My Pillow Inc.
- Nanfang Bedding
- Pacific Coast Feather Co.
- Polyflex India Pvt. Ltd.
- Richard Behr and Co. GmbH
- Romatex
- Shenzhen Fuanna Household Products Co. Ltd.
- Tempur Sealy International Inc.
- Thrasio LLC
- Wendre Group
- Suzhou Nuoyiman Industry Co. Ltd.
This statistical study of the sleeping pillow market encompasses successful business strategies deployed by the key vendors. The sleeping pillow market is fragmented and the vendors are deploying growth strategies such as innovative product launches to compete in the market.
Sleeping Pillow Market: Key Drivers, Trends, and Challenges
The growth in the hotel industry is notably driving the sleeping pillow market growth, although factors such as health issues related to low-quality pillows may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the sleeping pillow industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Sleeping Pillow Market Driver
The growth in the hotel industry is one of the key drivers supporting the sleeping pillow market growth. For instance, there is a rise in the hotel industry in Europe particularly in the Iberian Peninsula and the UK due to the surge in the tourism industry. Similarly, the US is considered one of the leading countries in the travel and tourism sector worldwide. In 2021, the US travel and tourism sector had a year-over-year growth of 35.6%, representing an increase of $393 billion, for a total contribution of nearly $1.5 trillion to the US GDP. Thus, the overall growth in the tourism sector will increase the demand for hotels globally and thereby driving the sleeping pillows market during the forecast period.
Key Sleeping Pillow Market Trend
Growing sales of sleeping pillows online is one of the key sleeping pillow market trends contributing to the market growth. There is a rise in the adoption of smartphones and an increase in Internet penetration across the globe, which is leading to online shopping growth. Globally, consumers are gradually shifting toward convenient shopping, which is augmenting the sales of pillows through online channels. This growth is further complemented by the hefty discounts offered by various online retailers. Online shopping also allows consumers to choose from a wide range of products with respect to price, quality, and other factors. Such convenience offered by online shopping will propel the sleeping pillow market growth during the forecast period.
Key Sleeping Pillow Market Challenge
Health issues related to low-quality pillows is one of the factors hampering the sleeping pillow market growth. Primarily, a low-quality sleeping pillow aggravates back pain, while an overstuffed pillow results in an unnatural sleeping position. Furthermore, certain sleeping pillows can result in working against the natural curve of the spine, therefore disrupting the natural spinal alignment and causing back and neck pain. Meanwhile, sleeping pillows that are too soft or too firm can strain the neck muscles by keeping the neck curved unnaturally. Such improper neck alignments might further result in reduced blood flow, thereby causing dizziness and numbness. These health issues associated with low-quality pillows may hamper the sleeping pillow market growth during the forecast period.
This sleeping pillow market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global sleeping pillow market as a part of the global home furnishings market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the sleeping pillow market during the forecast period.
Product Insights and News
- Comfygroup.co.uk - The company offers sleeping pillows under the brands Silent Night, Sealy, and Snug.
- Hanes.com - The company offers sleeping pillows such as deluxe dream, deluxe feather and down and deluxe feather and down surround pillow.
- Hollandersleepproducts.com - The company offers sleeping pillows such as Great sleep hydrocool, embrace and I AM European.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The sleeping pillow market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Sleeping Pillow Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the sleeping pillow market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for Sleeping Pillow Market?

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35% of the market's growth will originate from APAC during the forecast period. China and India are the key markets for the sleeping pillow market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The significant growth of the hospitality industry will facilitate the sleeping pillow market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 had a positive impact on the regional market due to the rise in online shopping. However, in 2021, the introduction of COVID-19 vaccines led to the resumption of activities in offline retail channels. This has increased the demand for sleeping pillows in offline channels. Thus, such factors are expected to drive market growth during the forecast period.
What are the Revenue-generating Distribution Channel Segments in the Sleeping Pillow Market?

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The sleeping pillow market share growth by the offline segment will be significant during the forecast period. Organized retailing is an integral part of offline distribution. Consumers prefer buying sleeping pillows from hypermarkets, supermarkets, and departmental stores as they can choose from a wide portfolio of products, closely evaluate them, and get required support and information from customer service personnel available at stores. Such convenience of shopping through offline stores will drive the sleeping pillow market growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the sleeping pillow market size and actionable market insights on post COVID-19 impact on each segment.
Sleeping Pillow Market Scope
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Report Coverage
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Details
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Page number
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120
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Base year
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2021
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Forecast period
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2022-2026
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Growth momentum & CAGR
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Accelerate at a CAGR of 6.3%
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Market growth 2022-2026
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$ 8.32 billion
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Market structure
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Fragmented
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YoY growth (%)
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5.52
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Regional analysis
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APAC, Europe, North America, Middle East and Africa, and South America
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Performing market contribution
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APAC at 35%
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Key consumer countries
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US, China, India, Germany, and UK
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Competitive landscape
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Leading companies, Competitive strategies, Consumer engagement scope
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Key companies profiled
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Beyond textiles GmbH, Comfy Group, CVB Inc., Czech Feather and Down Co., Hanesbrands Inc., Hollander Sleep Products LLC, John Cotton Europe Sp. z o, Latexco LLC, My Pillow Inc., Nanfang Bedding, Pacific Coast Feather Co., Polyflex India Pvt. Ltd., Richard Behr and Co. GmbH, Romatex, Shenzhen Fuanna Household Products Co. Ltd., Tempur Sealy International Inc., Thrasio LLC, Wendre Group, and Suzhou Nuoyiman Industry Co. Ltd.
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Market dynamics
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Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
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Customization purview
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If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
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What are the Key Data Covered in this Sleeping Pillow Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive sleeping pillow market growth during the next five years
- Precise estimation of the sleeping pillow market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the sleeping pillow industry across APAC, Europe, North America, Middle East and Africa, and South America
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of sleeping pillow market vendors
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