Smart Packaging Market by End-user and Geography - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 120
  • SKU: IRTNTR70461

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The smart packaging market has the potential to grow by USD 2.89 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 705.%.

This smart packaging market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by end-user (food and beverage, healthcare, personal care, automotive, and others) and geography (North America, Europe, APAC, South America, and MEA). The report also offers information on several market vendors, including 3M Co., Amcor Plc, Avery Dennison Corp., and BASF SE, among others.

What will the Smart Packaging Market Size be in 2021?


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Smart Packaging Market: Key Drivers and Trends

The growing demand for product quality and freshness is notably driving the smart packaging market growth, although factors such as costs involved in shifting to the smart packaging business model may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the smart packaging industry get your FREE report sample now.


  • The demand for enhancing product quality and freshness has increased, which is driving the sales of smart packaging solutions, contributing to the smart packaging market growth.
  • Packaged food product manufacturers and suppliers are increasingly focusing on customer satisfaction in terms of quality to improve sales. This has increased the need for quality packaging, diving the demand for smart packaging solutions.
  • Smart packaging provides enhanced functionalities such as moisture control, helps in retaining integrity of the encased product, and actively prevents food spoilage, increasing product shelf life.
  • LiDestri Foods Inc. (Francesco Rinaldi) has been significantly using smart packaging for its pasta sauces to retain the original flavor and freshness.
  • The global pharmaceutical industry has been facing significant issues of drug counterfeiting and imitation. This has increased demand for product traceability in the pharmaceutical industry, which is one of the key smart packaging market trends that will gain traction.
  • Governments and regulatory bodies across the world have started mandating the use of product serialization to curb counterfeiting and maintain the integrity of the pharmaceutical supply chain.
  • The above-mentioned factors have created significant scope for vendors to incorporate product traceability solutions, such as blockchain technology, in smart packaging solutions.

This smart packaging market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Smart Packaging Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • 3M Co.
  • Amcor Plc
  • Avery Dennison Corp.
  • Emerson Electric Co.
  • Huhtamäki Oyj
  • Insignia Technologies Ltd.
  • International Paper Co.
  • RR Donnelley & Sons Co.
  • Stora Enso Oyj


The smart packaging market is fragmented and the vendors are deploying growth strategies such as product differentiation to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the smart packaging market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Smart Packaging Market?


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44% of the market’s growth will originate from North America during the forecast period. The US is the key market for smart packaging market in North America. Market growth in this region will be faster than the growth of the market in other regions.

The high technology penetration, increase in the consumption of packaged food, and extensive e-commerce presence will facilitate the smart packaging market growth in North America over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating End-user Segments in the Smart Packaging Market?


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In the food and beverage industry, smart packaging extends the shelf-life, enhances product quality, ensures safety, and monitors product performance throughout the supply chain. Smart packaging also helps in communicating vital data and statistics of the enclosed product to the consumers via texts or graphics and simplifies the handling of the products enclosed. These factors will drive the use case of smart packaging in this segment during the forecast period.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the smart packaging market size.



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What are the Key Factors Covered in this Smart Packaging Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive smart packaging market growth during the next five years
  • Precise estimation of the smart packaging market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the smart packaging industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of smart packaging market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The smart packaging market growth will increase by $2898.51 million during 2020-2025.
The smart packaging market is expected to grow at a CAGR of 7.05% during 2020-2025.
Technavio has segmented the smart packaging market by end user (Food and beverage, Healthcare, Personal care, Automotive, and Others) and geographic (North America, Europe, APAC, South America, and MEA).
3M Co., Amcor Plc, Avery Dennison Corp., BASF SE, Emerson Electric Co., Huhtamäki Oyj, Insignia Technologies Ltd., International Paper Co., RR Donnelley & Sons Co., Stora Enso Oyj are a few of the key vendors in the smart packaging market.
North America will register the highest growth rate of 43.73% among the other regions. Therefore, the smart packaging market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • China
  • Germany
  • France
  • Japan
The key factors driving the smart packaging market growth are:
  • Growing demand for product quality and freshness
The smart packaging market vendors should focus on grabbing business opportunities from the food and beverage segment as it accounted for the largest market share in the base year.
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