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The smart toilet market size is estimated to grow at a CAGR of 8.65% between 2022 and 2027. The market size is forecast to increase by USD 4,615.63 million. The growth of the market depends on several factors, including rising demand for water-saving technologies, rising demand for luxury bathroom fixtures, and a growing aging population.
This smart toilet market report extensively covers market segmentation by application (commercial and residential), distribution channel (offline and online), and geography (Europe, North America, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The rising demand for water-saving technologies is notably driving the market growth, although the threat of substitute products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Rising demand for water-saving technologies is notably driving the smart toilet market growth. The need to conserve water and water resources is one of the main goals of leading smart toilet manufacturers. Population growth has increased the need for sustainable water supplies. Water consumption is increasing due to the increasing construction of commercial buildings. Flush toilets are one of the largest water consumers in buildings and homes, accounting for almost one-third of indoor water use. Generally, there are two types of flushing systems used in residential and commercial buildings: gravity flush and pressure flush. Gravity washing uses water to generate the washing pressure. A pressure assist system, on the other hand, uses compressed air to force water into a bowl.
Some of the latest technologies for flushing systems involve dual cyclone flushing systems. The Dual Cyclone is the newest system offered by Toto and uses approximately 1.28 gallons of water per flush. However, the system's unique design directs the water into a siphon to create a more efficient flush. Toto offers a wide range of products in the One-Piece, Tight Bond, Wall Hanging, Wallside, and Seat Cover categories. Toto offers a range of intelligent water-saving toilets. Hence, the rising demand for water-saving technologies is expected to boost the growth of the market during the forecast period.
The demand for customized and germ-resistant toilet seats is a key trend influencing the smart toilet market growth. With increasing awareness of health and hygiene, customized antibacterial toilet seats are the latest trend in the market. Demand for resistant custom toilet seats is increasing from wealthy individuals and high-income consumers, as the use of public toilet seats can transmit contagious diseases. Unsanitary and non-microbiologically resistant toilet seats can compromise user safety and increase the risk of skin diseases. Kohler, TOTO, and other sanitary companies have introduced intelligent toilet systems containing antimicrobial agents. These agents protect the toilet seat from stain-causing bacteria and other microbes, making it antimicrobial.
Brill Hygienic Products' automatic toilet seat cover offers antimicrobial toilet seat protection technology, including wall-mounted sensors and a button on the toilet seat that controls the replacement of the toilet seat cover after use. This prevents the spread of germs and makes the toilet seat bacteria-resistant. The introduction of these toilet seats is expected to increase in both developed and developing countries as awareness of these products increases, driving the growth of the market during the forecast period.
The threat of substitute products is challenging the smart toilet market growth. In some countries such as China, India, and other developing countries, regular toilets are the most preferred. Lack of awareness of smart toilet functionality, cost constraints, and low penetration in developing countries are expected to hamper the growth of the market. Hygiene culture varies from country to country. For example, in India, most rural areas do not have toilets. The Government of India has launched the Swatch Bharat Mission' initiative focused on providing adequate sanitation to rural India.
However, nationwide awareness of smart toilets and smart toilet seats is very low, so this will increase the demand for regular toilets. With a large rural population in a country like India, sanitary procedures are quite different from other countries around the world. Therefore, the demand for smart toilets is limited to high-income households and high-end commercial buildings. This could pose challenges to the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Smart Toilet Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Duravit AG: The company offers smart toilets for female users such as the Sensowash smart toilet, it comes with delicate water spray for gentle cleansing.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the commercial segment will be significant during the forecast period. A key factor driving the growth of the commercial segment of the market is the increasing installation of smart toilets in commercial real estate projects, fine dining restaurants, bars, shopping malls, and hotels. Additionally, smart toilets are becoming more common in the hospitality and healthcare sectors. The construction activity in this segment is increasing rapidly, with new hotels, hospitals, restaurants, educational institutions, and warehouses operating around the world. Growth in the commercial segment will therefore lead to increased demand for smart toilets over the forecast period.
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The commercial segment was valued at USD 5,074.38 million in 2017 and continued to grow until 2021. The key factor driving the growth of the market is efforts by governments and private organizations to conserve water. Federal certification programs focused on water conservation and energy conservation are growing in popularity, such as WaterSense and Leadership in Energy and Environmental Design (LEED). As the concept of green buildings gains traction, building owners are retrofitting non-residential buildings to make them more efficient and sustainable. Green buildings reduce carbon emissions by 35%. These measures will encourage commercial spaces to equip their buildings with powerful water-saving bathroom faucets, thereby influencing the market growth. The emergence of green building concepts and rising demand for retrofitting will drive the growth of the market during the forecast period.
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Europe is estimated to contribute 32% to the growth of the global smart toilet market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The growth of the market in Europe is driven by increasing demand for smart toilets in smart homes and increasing adoption of smart technology in commercial, residential, and corporate buildings. In addition, intelligent toilet seat technology is gradually making its presence felt in European countries such as Germany, France, and the United Kingdom. Some smart toilets have additional features such as deodorizers, motion sensors, dual flush systems, and sound effects. Among potential customers, five-star hotels in European countries such as the UK and Germany are expected to adopt such toilet upgrades during the forecast period. A portion of the population in European countries such as the UK and Germany prefers touchless smart toilet seats. Such factors are anticipated to drive the growth of the market in Europe during the forecast period.
COVID-19 in 2020 severely impacted the market. Several smart toilet manufacturing factories got closed as a result of nationwide lockdowns imposed by different countries of the world. The pandemic disrupted the supply chain of toilet components. This hindered the market growth in 2020. However, the lifting of lockdown restrictions from the fourth quarter of 2021 onwards resumed business operations for key providers in different countries across the world.
The smart toilet market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Smart Toilet Market Scope |
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Report Coverage |
Details |
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Page number |
160 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.65% |
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Market growth 2023-2027 |
USD 4,615.63 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
7.72 |
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Regional analysis |
Europe, North America, APAC, Middle East and Africa, and South America |
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Performing market contribution |
Europe at 32% |
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Key countries |
US, Japan, UK, Germany, and France |
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Competitive landscape |
Leading vendors, market positioning of vendors, competitive strategies, and industry risks |
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Key companies profiled |
Duravit AG, Geberit International Sales AG, HITECH, Hokwang Industries Co. Ltd., Huida Sanitary Ware Co. Ltd., Jaquar Group, Kalyani Cleantech, Kohler Co., LIXIL Corp., Moen Inc., Orans srl, OVE DECORS ULC, Roca Sanitario SA, Seewin Technology Zhejiang Co. Ltd., Toto Ltd., Villeroy and Boch AG, VOVO USA, Wellis Hungary Plc, Xiamen Beewill Sanitary Co. Ltd., and Zhejiang Moershu Sanitary Equipment Co. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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