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The Smartphone Sanitizer Market size is estimated to increase by USD 99.85 million and grow at a CAGR of 11.68% between 2022 and 2027. The growth of the market is fueled by a growing awareness regarding the significance of hygiene and cleanliness, alongside an uptick in infectious diseases. Additionally, the proliferation of smartphones contributes to market expansion. However, challenges such as the drawbacks, the presence of harmful chemicals in these sanitizers, and misleading health claims associated with them impede the market.
The market is propelled by increasing consumer awareness regarding hygiene and cleanliness. With a rising demand for proper sanitization of personal belongings, particularly smartphones, which are hotspots for germs and bacteria, the market has experienced significant traction. Additionally, the surge in infectious diseases worldwide further boosts the demand for smartphone sanitizers as a preventive measure against the spread of harmful microorganisms.
Smartphone sanitizers play a crucial role in minimizing the risks associated with the transmission of germs, viruses, and bacteria, thereby contributing to better public health outcomes. UV disinfection technology, a prominent feature of smartphone sanitizers, is particularly effective in reducing the transmission of various infectious diseases, including fever and flu. Furthermore, government initiatives promoting better hygiene practices and the emergence of a convenient solution to combat germs and bacteria drive market, positioning the industry for substantial expansion in the forecast period.
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This market report extensively covers market segmentation by product (phone sanitizing devices, phone-cleaning wipes, and microfiber cleaning stickers), distribution channel (offline and online), and geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
The expansion of different retail formats in the offline segment will increase market growth. The main revenue-generating streams of the offline segment are the increase in sales of products through specialty stores (including baby product stores, brand-owned stores, multi-brand stores, and personal care product stores), hypermarkets, supermarkets, convenience stores, clubhouse stores, department stores, and drugstores. Even though there is an increasing preference for online channels, the expansion of retail formats and the adoption of different strategies for boosting sales through offline distribution channels are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
The phone sanitizing devices segment is estimated to witness significant growth during the forecast period. There is a major share of the phone sanitizing devices segment in the global market. Phone sanitizing devices comprise enclosed boxes including phone soap and portable disinfection wands. The enclosure phone sanitizing devices are rectangular in shape and fit an average smartphone and it is more efficient than wands.
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The phone sanitizing devices segment was the largest segment and was valued at USD 46.27 million in 2017. Additionally, the phone sanitizing segment is embedded with a charging port which allows users to charge it while cleaning. Furthermore, the large models of this segment enable one to enclose tablets as well as clean other personal belongings including earphone, wallet, keys, and watch. The growing adoption rate of phone sanitizer devices offering ultraviolet-C light, which contains the ability to deactivate the deoxyribonucleic (DNA) of the pathogen is fuelling the demand for this segment. Factors such as the growing awareness about hygiene among consumers are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main countries that is significantly contributing to the growth of the global market in North America is the US.
Factors such as growing awareness regarding hygiene, cleaning, and disinfection of electronics such as smartphones, tablets, keyboards, and others and a rise in awareness programs about the usage and introduction of new products with eco-friendly ingredients, colors, fragrances, compact sizes, and prices are fuelling the demand in the region. Hence, such factors are expected to drive market growth in North America during the forecast period.
The market is witnessing growth driven by heightened consumer awareness regarding hygiene and sanitization. With increased urbanization and a greater understanding of the health risks associated with germs and bacteria on personal belongings like smartphones, there is a rising demand for products that effectively disinfect these devices. This demand is further fueled by the growing prevalence of infectious diseases and the desire to maintain a clean and hygienic lifestyle.
Moreover, advancements in technology have led to the development of innovative products such as smartphone sanitizers equipped with UV-C light and disinfectant wipes. These products offer convenient and efficient solutions for cleaning smartphones, removing dust, debris, and harmful microorganisms. The shift towards online shopping through e-commerce platforms has also contributed to market growth, providing consumers with easy access to a wide range of phone-cleaning wipes, microfiber cleaning stickers, and other sanitizing devices. As consumers prioritize health and hygiene, the Smartphone Sanitizer market is expected to continue its upward trajectory in the coming years.
Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
A key factor shaping the market growth is the increasing demand from developing regions. Factors such as differences in perception and low awareness among individuals about these result in low penetration across rural areas of developing regions such as APAC, MEA, and South America. However, there is a significant migration from rural to urban areas for better employment opportunities.
Moreover, it has resulted in an increase in the urban population leading to increased disposable income and changes in lifestyles and living standards. As a result, it has led to an increase in adoption of luxury products among consumers. Therefore, such factors are fuelling the demand for hand sanitizers which in turn is positively impacting the market. Hence, such factors are expected to drive market growth during the forecast period.
The disadvantages associated with the use of smartphone sanitizers are one of the key challenges hindering market growth. Its improper use can expose them to ultraviolet (UV) radiation.
Moreover, UV sanitizers emit ultraviolet C (UVC) light in wavelengths of 200nm-280nm that are more intense than normal sunlight and cause a serious sunburn-like reaction. Hence, such factors are negatively impacting the market which in turn will hinder the market growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 11 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is witnessing significant growth driven by increasing consumers' awareness of germs infection and the need for preventive measures. With the rise in the spread of germs on mobile phones, disinfectant wipes, UV sanitizer devices, and other cleaning solutions have gained popularity. However, challenges such as the transmission of viruses and concerns about the effectiveness of sanitizing methods persist. Manufacturers are innovating with wand-style designs, UV sanitizer boxes, and compact devices with wireless charging functions to meet consumer demands. Online distribution channels and value-added services further enhance market growth amidst growing concerns among consumers about dangerous viruses.
Smartphone Sanitizer Market Scope |
|
Report Coverage |
Details |
Page number |
143 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 11.68% |
Market growth 2023-2027 |
USD 99.85 million |
Market structure |
USD Concentrated |
YoY growth 2022-2023(%) |
10.67 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 35% |
Key countries |
US, China, Japan, Germany, and the UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
CASETiFY, CleanSlate UV, Digimore Electronics Co., Ltd., FKA Distributing Co. LLC, Lexon SAS, PhoneSoap LLC, Pristine Screens LLC, Shenzhen Leadingplus Electronic Co., Ltd., The Clorox Co., Totallee, and Xiamen Atyou Health Technology Co., Ltd |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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