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The social media analytics market share in MEA is expected to increase by USD 613.37 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 24.28%.
This social media analytics market in MEA research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers social media analytics market in MEA segmentation by end-user (retail, government, media and entertainment, travel, and others) and application (customer benchmarking, product enhancement, analyzing marketing techniques, and others). The social media analytics market in MEA report also offers information on several market vendors, including Adobe Inc., Audiense Ltd., GoodData Corp., International Business Machines Corp., NetBase Solutions Inc, Oktopost Technologies Inc., Oracle Corp., quintly GmbH, Salesforce.com Inc., and Sprout Social Inc. among others.
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The growing availability and complexity of data is notably driving the social media analytics market growth in MEA, although factors such as shortage of skilled analytics professionals and high attrition rate may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the social media analytics industry in MEA. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Social Media Analytics Market Driver in MEA
The growing availability and complexity of data is one of the key drivers supporting the social media analytics market growth in MEA. The increasing volume of data, unlike legacy data types, is not well-structured, especially written data that includes customer reviews, feedback, and social posts. Customer data that is available outside the enterprises’ platforms, which includes customer preferences and buying patterns, is also equally important for companies. Moreover, audio or video clips in human language and pictures are a few sources of information available in organizations. Hence, the demand in the social media analytics market in MEA is increasing as the data must be processed into valuable information. Such huge demand to maintain complex data will drive market growth during the forecast period.
Key Social Media Analytics Market Trend in MEA
The rise in customer engagement through social media platforms is another factor supporting the social media analytics market growth in MEA. Companies have now started realizing that just sharing marketing material will only increase user traffic but not customer engagement. Hence, they started pairing social media advertisements with relevant organic content. One such trending example is the introduction of story features on various social media platforms, using which user-generated photo and video collections are displayed for 24 hours. This feature allows people to capture the personal experience in real-time and present it in an attractive manner using text, emojis, and filters. Many brands have started embracing the story feature. Hence, with more companies starting to rely on social media platforms as an important tool for customer engagement, there is expected to be a rise in the use of analytics for customer engagement on these platforms.
Key Social Media Analytics Market Challenge in MEA
The shortage of skilled analytics professionals and the high attrition rate are some of the challenges hindering the social media analytics market growth in MEA. Innovators are introducing creative solutions to cater to the demand exceeding supply situation. Many institutes have introduced new courses in data science, and the market is flooded with all kinds of boot camps, certification courses, and e-learning options. However, these courses are not sufficient to become a data scientist as they do not go in-depth on various concepts and just focus on basics. Also, a good data scientist would require a significant amount of on-the-job education and training, as every company may have different products and requirements. Experienced data scientists and employers feel such courses do not suffice the need and that data scientists are required to be trained by the company itself before they are assigned independent work. Such challenges are hindering market growth.
This social media analytics market in MEA analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the social media analytics market in MEA as a part of the global application software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the social media analytics market in MEA during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the social media analytics market in MEA encompasses successful business strategies deployed by the key vendors. The social media analytics market in MEA is fragmented and the vendors are deploying growth strategies such as technological innovations, and partnerships to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The social media analytics market in MEA forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the social media analytics market in MEA, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global application software market includes the following core components:
The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.
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The social media analytics market share growth in MEA by the retail segment will be significant during the forecast period. Social media is a catalyst for increasing retail sales. It is an effective marketing tool that adds value at various stages of the sales goal achievement process. It plays a major role in raising brand awareness, connecting with target audiences, and creating product buzz. Retail businesses with a physical or digital storefront or both must consider the social media data seriously. Social media analytics data is directly proportional to retailer sales growth. This factor will drive segment growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the social media analytics market size in MEA and actionable market insights on post COVID-19 impact on each segment.
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Social Media Analytics Market Scope in MEA |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 24.28% |
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Market growth 2022-2026 |
$ 613.37 million |
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Market structure |
Fragmented |
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YoY growth (%) |
23.44 |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Adobe Inc., Audiense Ltd., GoodData Corp., International Business Machines Corp., NetBase Solutions Inc, Oktopost Technologies Inc., Oracle Corp., quintly GmbH, Salesforce.com Inc., and Sprout Social Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
***1. Executive Summary
**1.1 Market Overview
*Exhibit 01: Key Finding 1
*Exhibit 02: Key Finding 2
*Exhibit 03: Key Finding 6
*Exhibit 04: Key Finding 5
*Exhibit 05: Key Finding 7
*Exhibit 06: Key Finding 8
***2. Market Landscape
**2.1 Market ecosystem
*Exhibit 07: Parent market
*Exhibit 08: Market Characteristics
**2.2 Value chain analysis
*Exhibit 09: Value chain analysis: Application software
*2.2.1 Inputs
*2.2.2 Software development process
*2.2.3 Marketing and distribution
*2.2.4 Post-selling services
***3. Market Sizing
**3.1 Market definition
*Exhibit 10: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 11: Market segments
**3.3 Market size 2021
**3.4 Market outlook: Forecast for 2021 - 2026
*Exhibit 12: MEA - Market size and forecast 2021 - 2026 ($ million)
*3.4.1 Estimating growth rates for emerging and high-growth markets
*3.4.2 Estimating growth rates for mature markets
*Exhibit 13: MEA market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 14: Five forces analysis 2021 & 2026
**4.2 Bargaining power of buyers
*Exhibit 15: Bargaining power of buyers
**4.3 Bargaining power of suppliers
*Exhibit 16: Bargaining power of suppliers
**4.4 Threat of new entrants
*Exhibit 17: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 18: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 19: Threat of rivalry
**4.7 Market condition
*Exhibit 20: Market condition - Five forces 2021
***5. Market Segmentation by Application
**5.1 Market segments
*The segments covered in this chapter are:
*Exhibit 21: Application - Market share 2021-2026 (%)
**5.2 Comparison by Application
*Exhibit 22: Comparison by Application
**5.3 Customer benchmarking - Market size and forecast 2021-2026
*Exhibit 23: Customer benchmarking - Market size and forecast 2021-2026 ($ million)
*Exhibit 24: Customer benchmarking - Year-over-year growth 2021-2026 (%)
**5.4 Product enhancement - Market size and forecast 2021-2026
*Exhibit 25: Product enhancement - Market size and forecast 2021-2026 ($ million)
*Exhibit 26: Product enhancement - Year-over-year growth 2021-2026 (%)
**5.5 Analyzing marketing techniques - Market size and forecast 2021-2026
*Exhibit 27: Analyzing marketing techniques - Market size and forecast 2021-2026 ($ million)
*Exhibit 28: Analyzing marketing techniques - Market size and forecast 2021-2026 ($ million)
**5.6 Others - Market size and forecast 2021-2026
**5.6 Others - Market size and forecast 2021-2026
*Exhibit 29: Others - Year-over-year growth 2021-2026 (%)
**5.7 Market opportunity by Application
*Exhibit 30: Market opportunity by Application
***6. Market Segmentation by End-user
**6.1 Market segments
*The segments covered in this chapter are:
*Exhibit 31: End-user - Market share 2021-2026 (%)
**6.2 Comparison by End-user
*Exhibit 32: Comparison by End-user
**6.3 Retail - Market size and forecast 2021-2026
*Exhibit 33: Retail - Market size and forecast 2021-2026 ($ million)
*Exhibit 34: Retail - Year-over-year growth 2021-2026 (%)
**6.4 Government - Market size and forecast 2021-2026
*Exhibit 35: Government - Market size and forecast 2021-2026 ($ million)
*Exhibit 36: Government - Year-over-year growth 2021-2026 (%)
**6.5 Media and entertainment - Market size and forecast 2021-2026
*Exhibit 37: Media and entertainment - Market size and forecast 2021-2026 ($ million)
*Exhibit 38: Media and entertainment - Year-over-year growth 2021-2026 (%)
**6.6 Travel - Market size and forecast 2021-2026
*Exhibit 39: Travel - Market size and forecast 2021-2026 ($ million)
*Exhibit 40: Travel - Year-over-year growth 2021-2026 (%)
**6.7 Others - Market size and forecast 2021-2026
*Exhibit 41: Others - Market size and forecast 2021-2026 ($ million)
*Exhibit 42: Others - Year-over-year growth 2021-2026 (%)
**6.8 Market opportunity by End-user
*Exhibit 43: Market opportunity by End-user
***7. Customer Landscape
**7.1 Overview
*Exhibit 44: Customer landscape
***8. Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Growing availability and complexity of data
*8.1.2 Penetration of smartphones
*8.1.3 The increasing number of social media users in MEA
**8.2 Market challenges
*8.2.1 Shortage of skilled analytics professionals and high attrition rate
*8.2.2 Lack of awareness of the various capabilities of the social media analytics tools
*8.2.3 Unstructured nature of the data generated by conducting social media analytics
*Exhibit 45: Impact of drivers and challenges
**8.3 Market trends
*8.3.1 Rise in customer engagement through social media platforms
*8.3.2 Increase in cloud adoption
***9. Vendor Landscape
**9.1 Overview
*Exhibit 46: Vendor landscape
**9.2 Landscape disruption
*Exhibit 47: Landscape disruption
*Exhibit 48: Industry risks
**9.3 Competitive Scenario
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 49: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 50: Market positioning of vendors
*10.3 Adobe Inc.
*Exhibit 51: Adobe Inc. - Overview
*Exhibit 52: Adobe Inc. - Business segments
*Exhibit 53: Adobe Inc. - Key news
*Exhibit 54: Adobe Inc. - Key offerings
*Exhibit 55: Adobe Inc. - Segment focus
**10.4 Audiense Ltd.
*Exhibit 56: Audiense Ltd. - Overview
*Exhibit 57: Audiense Ltd. - Product and service
*Exhibit 58: Audiense Ltd. - Key offerings
**10.5 GoodData Corp.
*Exhibit 59: GoodData Corp. - Overview
*Exhibit 60: GoodData Corp. - Product and service
*Exhibit 61: GoodData Corp. - Key offerings
**10.6 International Business Machines Corp.
*Exhibit 62: International Business Machines Corp. - Overview
*Exhibit 63: International Business Machines Corp. - Business segments
*Exhibit 64: International Business Machines Corp. - Key offerings
*Exhibit 65: International Business Machines Corp. - Segment focus
**10.7 NetBase Solutions Inc
*Exhibit 66: NetBase Solutions Inc - Overview
*Exhibit 67: NetBase Solutions Inc - Product and service
*Exhibit 68: NetBase Solutions Inc - Key offerings`
**10.8 Oktopost Technologies Inc.
*Exhibit 69: Oktopost Technologies Inc. - Overview
*Exhibit 70: Oktopost Technologies Inc. - Product and service
*Exhibit 71: Oktopost Technologies Inc. - Key offerings
**10.9 Oracle Corp.
*Exhibit 72: Oracle Corp. - Overview
*Exhibit 73: Oracle Corp. - Business segments
*Exhibit 74: Oracle Corp. - Key offerings
*Exhibit 75: Oracle Corp. - Segment focus
**10.10 quintly GmbH
*Exhibit 76: quintly GmbH - Overview
*Exhibit 77: quintly GmbH - Product and service
*Exhibit 78: quintly GmbH - Key offerings
**10.11 Salesforce.com Inc.
*Exhibit 79: Salesforce.com Inc. - Overview
*Exhibit 80: Salesforce.com Inc. - Product and service
*Exhibit 81: Salesforce.com Inc. - Key offerings
**10.12 Sprout Social Inc.
*Exhibit 82: Sprout Social Inc. - Overview
*Exhibit 83: Sprout Social Inc. - Product and service
*Exhibit 84: Sprout Social Inc. - Key offerings
***11. Appendix
**11.1 Scope of the report
*11.1.1 ????Market definition
*11.1.2 Objective
*11.1.3 Notes and caveats
**11.2 Currency conversion rates for US$
*Exhibit 85: Currency conversion rates for US$
**11.3 Research Methodology
*Exhibit 86: Research Methodology
*Exhibit 87: Validation techniques employed for market sizing
*Exhibit 88: Information sources
**11.4 List of abbreviations
*Exhibit 89: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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