Sports Supplement Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, Canada, France, China - Size and Forecast 2024-2028

Sports Supplement Market Size 2024-2028

The sports supplement market size is projected to increase by USD 2.78 billion at a CAGR of 9.64% between 2023 and 2028. The growth of the market is influenced by several factors, including the rising participation in sports and fitness activities, a growing demand for natural products, and a notable increase in consumption among millennials. These trends reflect a broader shift towards healthier lifestyles and greater health consciousness, driving demand for sports supplements and fitness-related products. The preference for natural and organic options is particularly strong among millennials, who prioritize safe and effective ingredients. Additionally, the increasing popularity of fitness routines and sports activities further fuels the market, as more individuals seek products that enhance performance and support their active lifestyles.

Market Overview

The market shows an Accelerated CAGR during the forecast period.

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Market Dynamics

The market caters to the demands of athletes, fitness enthusiasts, and professional sportsmen for specialized nutrition products to support their training routines and physical goals. Electrolyte replenishment, in the form of drinks, powders, capsules, and tablets, plays a crucial role in athletic performance and muscle growth. Protein powders and pre-workout formulations are popular choices for energy absorption and enhancing workout intensity. Fitness culture, driven by hectic lifestyles, has led to an increase in demand for convenience products like energy bars and ready-to-drink protein drinks. Online stores and delivery services have made it easier for consumers to access a wide range of nutritional supplements, including branched-chain amino acids, from the comfort of their homes. The market for sports nutrition continues to grow, fueled by the need for specialized products to support various physical health objectives.

Key Market Driver 

Increased participation in sports and fitness activities drives the market during the forecast period. Engaging in sports and physical fitness activities is essential for promoting health and wellness among children, adults, and even professional sportsmen and athletes. These activities offer numerous benefits beyond just enhancing physical fitness and health. They are instrumental in combating childhood obesity, a pressing health concern. Electrolyte replenishment products, available in drinks, powders, capsules, and tablets, play a crucial role in maintaining optimal athletic performance during workouts and intense training sessions.

Moreover, a balanced diet rich in protein, carbohydrates, minerals, vitamins, and healthy fats is essential for fueling the body during exercise. Senior citizens and geriatric people also benefit significantly from an active lifestyle, as it helps address nutritional deficiencies and supports overall health. Hence, such factors are driving the market during the forecast period.

 Major Market Trends 

Increased online sales is a primary tredn in the market. The market for sports supplements, including electrolyte replenishment products in the form of drinks, powders, capsules, and tablets, has experienced significant growth due to the increasing emphasis on athletic performance, diet, fitness, and workout among professional sportsmen, athletes, and individuals pursuing an active lifestyle.

Moreover, protein, carbohydrates, minerals, vitamins, fats, and amino acids are essential nutrients for optimal health and wellness, and sports supplements provide a convenient and effective means of addressing nutrient deficiencies. Senior citizens and individuals with dental problems or gastrointestinal diseases may benefit from sports supplements, as they can help improve nutrition absorption and address stomach and intestinal issues. With the rise of veganism and flexitarianism, plant-based protein sources and plant-based nutritional products have gained popularity. Balanced diets are crucial for maintaining a healthy weight and height, and sports supplements can be a valuable addition to a nutritious meal plan. Hence, such factors are driving the market during the forecast period.

Signifcant Market Challenge 

Presence of counterfeit products is a major challeneg hindering the market. The market encompasses a wide range of electrolyte replenishment products, including drinks, powders, capsules, and tablets, designed to enhance athletic performance, support a balanced diet, and promote fitness and workout routines for professional sportsmen and athletes. Protein-based products, rich in essential amino acids, carbohydrates, minerals, vitamins, and healthy fats, are popular choices for individuals seeking to optimize their nutritional intake for an active lifestyle.

However, the market is plagued by counterfeit products that pose a significant health risk to consumers. These substandard imitations, often priced lower than authentic brands, may contain steroids or steroid-like substances, potentially leading to acute liver injury, kidney failure, and dental problems for geriatric people and senior citizens. Hence, such factors are hindering the market during the forecast period.

Market Segmentation By Distribution Channel

The increasing preference for offline segment will fuel the market growth. The market caters to the increasing demand for weight loss solutions and healthy lifestyle products among urban consumers. With the rise of unhealthy food consumption, obesity, and lifestyle disorders, the need for effective supplements to support physical goals and training routines has become paramount. Sport supplement manufacturers have responded by producing a wide range of offerings, including protein-based sports supplements, organic supplements, and energy supplements. Millennials, who prioritize convenience and affordability, have embraced e-commerce platforms for their shopping needs. Online shopping offers discounts, doorstep delivery, and a vast selection of supplements, making it an attractive option for this demographic. Hence, such factors are fuelling the growth of this segment during the forecast period.

Market Segmentation By Type

The market share growth by the protein segment is significant during the forecast period. The Market encompasses a wide range of products designed to enhance athletic performance, diet, and fitness through the intake of essential nutrients. Electrolyte replenishment products, available in drinks, powders, capsules, and tablets, play a crucial role in maintaining optimal hydration levels for athletes and professional sportsmen. 

The protein segment was valued at USD 1.96 billion in 2018 and continued to grow until 2022.

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Protein-based products, rich in protein, carbohydrates, minerals, vitamins, and fats, are essential for muscle growth and repair. Senior citizens and individuals with dental problems or geriatric people may benefit from nutrient-dense supplements to address deficiencies and support an active lifestyle. Nutrients absorption can be improved through the intake of digestive enzymes, particularly beneficial for those with gastrointestinal diseases. Vegans and the flexitarian population opt for plant-based protein sources and nutritional products to maintain a balanced diet. Height and weight management are also addressed through various supplements, catering to the diverse needs of individuals pursuing an active lifestyle. Hence, such factors are fuelling the growth of this segment during the forecast period.

Regional Analysis

North America is estimated to contribute 47% to the growth of the global market during the forecast period

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Technavio's analysts have provided  extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The Market caters to individuals seeking to enhance their fitness levels and energy absorption, particularly in today's hectic lifestyles. Fitness clubs and gyms have become integral parts of urban living, fostering a demand for specialized nutrition products. Casein, a slow-digesting milk protein, is a popular supplement among fitness enthusiasts for its ability to provide sustained energy and muscle recovery. Plant-based alternatives to animal-derived supplements are gaining traction due to ethical and health considerations. Energy bars and ready-to-drink protein drinks are convenient options for those with busy schedules, ensuring adequate nutritional intake. Online stores and delivery services have streamlined the purchasing process, making nutritional supplements more accessible than ever.

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.

• Key Offering - Abbott Laboratories - The company offers sports supplements such as EAS Lean 15 powder and bars.
• Key Offering - Amway Corp. - The company offers sports supplements such as XS Sports Protein Shakes.

The  market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including:

ASCENDIS HEALTH LTD., Associated British Foods Plc, BPI Sports, Clif Bar and Co., Competitive Edge Labs LLC, Glanbia plc, GlaxoSmithKline Plc, Haleon Plc, Herbalife International of America Inc., Meiji Holdings Co. Ltd., MusclePharm, Nestle SA, NOW Health Group Inc., PacificHealth Labs, Pro Action srl, Universal Nutrition, Vitaphar NV, and Weider Global Nutrition LLC

The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Type Outlook 
  • Protein
  • Non-protein
• Distribution Channel Outlook 
  • Offline
  • Online
• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina

Market Analyst Overview

The market is a significant sector in the health and nutrition industry. This market caters to athletes and fitness enthusiasts seeking to enhance their performance and improve their physique. The key components of sports supplements include proteins, vitamins, minerals, and amino acids. These nutrients play a crucial role in muscle growth, recovery, and overall athletic performance. The demand for sports supplements is driven by various factors, including the increasing awareness of health and fitness, the growing popularity of sports and fitness activities, and the need to achieve optimal performance. The market is diverse, with various product categories such as protein powders, creatine, BCAA, and weight loss supplements.

The market is a dynamic and competitive landscape, with numerous players vying for market share. Companies invest heavily in research and development to create innovative products that cater to the evolving needs of consumers. The market is expected to grow at a steady pace in the coming years, driven by the increasing popularity of sports and fitness activities and the growing awareness of the benefits of sports supplements. In conclusion, the market is a vital segment of the health and nutrition industry, driven by the growing awareness of health and fitness and the need to achieve optimal performance. The market is diverse and competitive, with various product categories and numerous players vying for market share. The future looks promising for this market, with steady growth expected in the coming years. 

The global sports supplements market is rapidly expanding, driven by growing health consciousness and the increasing participation in sports activities. A significant segment includes protein-based products, with whey protein and plant-based proteins catering to diverse dietary preferences, such as the vegan diet. The rise of sedentary lifestyles has prompted more consumers to seek energy enhancement and fitness goals through dietary supplements. Products like multivitamins, liquid dietary supplements, and specialized powder dietary supplements are popular among millennials and professional athletes. There's also a notable demand for supplements targeting joint health, endurance enhancement, and collagen derived from animal connective tissues. To ensure product safety and efficacy, labeling, formulation details, and certifications are critical. Start-ups are contributing to the market with inventive formulations and scientifically-backed supplements, highlighting the dynamic nature of this industry. Manufacturers are innovating with high-tech technology and advanced formulations, offering personalized nutrition plans and time-released supplements. Sports supplements manufacturers are leveraging social media, fitness influencers, and top sports celebrities as brand ambassadors to enhance brand credibility and attract health-conscious consumers. Additionally, the market is seeing a shift towards organic supplements and products with natural ingredients to meet the demand for safe ingredients and scientifically-backed supplements. The popularity of fitness tracking apps and wearables has also spurred the demand for supplements that support physical performance and workout results. Gym memberships and the burgeoning health and wellness industry further fuel this trend. Retail channels, including specialized stores, fitness centers, and internet platforms, play a crucial role in distribution.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the market size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough market research and growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market forecast analysis of factors that will challenge the growth of market companies

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