Stationery And Cards Market Size 2025-2029
The stationery and cards market size is forecast to increase by USD 64.9 billion at a CAGR of 5.7% between 2024 and 2029.
- The market is witnessing significant growth due to several key trends. The accelerating shift towards online sales is driving market growth, as consumers increasingly prefer the convenience and wide selection offered by e-commerce platforms. Additionally, the rising number of start-ups and new investments in this sector are introducing innovative products and business models.
- Specialty stores, hypermarkets, department stores, stationery stores, convenience stores, supermarkets, and warehouse clubs are key retail formats driving sales. Technological advances, such as digitized communication and digital stationery, are also transforming the market landscape. These trends are shaping the future of the stationery and cards industry and providing opportunities for market participants to capitalize on the growing demand.
What will be the Size of the Stationery And Cards Market during the forecast period?

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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Material
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Stationery And Cards Market 2019 - 2023
- Historic Market Size - Data Table on Global Stationery And Cards Market 2019 - 2023 ($ billion)
- 5.2 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
- 5.3 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
- 5.4 Material segment analysis 2019 - 2023
- Historic Market Size - Material Segment 2019 - 2023 ($ billion)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 The AI impact on Global Stationery and Cards Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Distribution Channel
- 8.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
- 8.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 8.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ billion)
- Data Table on Offline - Market size and forecast 2024-2029 ($ billion)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
- 8.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ billion)
- Data Table on Online - Market size and forecast 2024-2029 ($ billion)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)
9 Market Segmentation by Product
- 9.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 9.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 9.3 Stationery - Market size and forecast 2024-2029
- Chart on Stationery - Market size and forecast 2024-2029 ($ billion)
- Data Table on Stationery - Market size and forecast 2024-2029 ($ billion)
- Chart on Stationery - Year-over-year growth 2024-2029 (%)
- Data Table on Stationery - Year-over-year growth 2024-2029 (%)
- 9.4 Cards - Market size and forecast 2024-2029
- Chart on Cards - Market size and forecast 2024-2029 ($ billion)
- Data Table on Cards - Market size and forecast 2024-2029 ($ billion)
- Chart on Cards - Year-over-year growth 2024-2029 (%)
- Data Table on Cards - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)
10 Market Segmentation by Material
- 10.1 Market segments
- Chart on Material - Market share 2024-2029 (%)
- Data Table on Material - Market share 2024-2029 (%)
- 10.2 Comparison by Material
- Chart on Comparison by Material
- Data Table on Comparison by Material
- 10.3 Paper-based - Market size and forecast 2024-2029
- Chart on Paper-based - Market size and forecast 2024-2029 ($ billion)
- Data Table on Paper-based - Market size and forecast 2024-2029 ($ billion)
- Chart on Paper-based - Year-over-year growth 2024-2029 (%)
- Data Table on Paper-based - Year-over-year growth 2024-2029 (%)
- 10.4 Plastic-based - Market size and forecast 2024-2029
- Chart on Plastic-based - Market size and forecast 2024-2029 ($ billion)
- Data Table on Plastic-based - Market size and forecast 2024-2029 ($ billion)
- Chart on Plastic-based - Year-over-year growth 2024-2029 (%)
- Data Table on Plastic-based - Year-over-year growth 2024-2029 (%)
- 10.5 Metal-based - Market size and forecast 2024-2029
- Chart on Metal-based - Market size and forecast 2024-2029 ($ billion)
- Data Table on Metal-based - Market size and forecast 2024-2029 ($ billion)
- Chart on Metal-based - Year-over-year growth 2024-2029 (%)
- Data Table on Metal-based - Year-over-year growth 2024-2029 (%)
- 10.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 10.7 Market opportunity by Material
- Market opportunity by Material ($ billion)
- Data Table on Market opportunity by Material ($ billion)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 12.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 12.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 12.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 12.9 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 12.10 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 12.11 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 12.12 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 12.13 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 12.14 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 12.15 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 12.16 The Netherlands - Market size and forecast 2024-2029
- Chart on The Netherlands - Market size and forecast 2024-2029 ($ billion)
- Data Table on The Netherlands - Market size and forecast 2024-2029 ($ billion)
- Chart on The Netherlands - Year-over-year growth 2024-2029 (%)
- Data Table on The Netherlands - Year-over-year growth 2024-2029 (%)
- 12.17 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 12.18 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
13 Drivers, Challenges, and Opportunity/Restraints
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities/restraints
14 Competitive Landscape
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.2 Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 3M Co.
- 3M Co. - Overview
- 3M Co. - Business segments
- 3M Co. - Key news
- 3M Co. - Key offerings
- 3M Co. - Segment focus
- SWOT
- 15.5 Artline India
- Artline India - Overview
- Artline India - Product / Service
- Artline India - Key offerings
- SWOT
- 15.6 Beifa Group
- Beifa Group - Overview
- Beifa Group - Product / Service
- Beifa Group - Key offerings
- SWOT
- 15.7 Deli Group Co. Ltd.
- Deli Group Co. Ltd. - Overview
- Deli Group Co. Ltd. - Product / Service
- Deli Group Co. Ltd. - Key offerings
- SWOT
- 15.8 Esselte
- Esselte - Overview
- Esselte - Product / Service
- Esselte - Key offerings
- SWOT
- 15.9 Faber Castell AG
- Faber Castell AG - Overview
- Faber Castell AG - Product / Service
- Faber Castell AG - Key offerings
- SWOT
- 15.10 Fullmark Pte Ltd.
- Fullmark Pte Ltd. - Overview
- Fullmark Pte Ltd. - Product / Service
- Fullmark Pte Ltd. - Key offerings
- SWOT
- 15.11 GuangBo Group Stock Co. Ltd.
- GuangBo Group Stock Co. Ltd. - Overview
- GuangBo Group Stock Co. Ltd. - Product / Service
- GuangBo Group Stock Co. Ltd. - Key offerings
- SWOT
- 15.12 Hallmark Card Inc.
- Hallmark Card Inc. - Overview
- Hallmark Card Inc. - Product / Service
- Hallmark Card Inc. - Key offerings
- SWOT
- 15.13 KOKUYO Co. Ltd.
- KOKUYO Co. Ltd. - Overview
- KOKUYO Co. Ltd. - Business segments
- KOKUYO Co. Ltd. - Key offerings
- KOKUYO Co. Ltd. - Segment focus
- SWOT
- 15.14 Maped
- Maped - Overview
- Maped - Product / Service
- Maped - Key offerings
- SWOT
- 15.15 Newell Brands Inc.
- Newell Brands Inc. - Overview
- Newell Brands Inc. - Business segments
- Newell Brands Inc. - Key news
- Newell Brands Inc. - Key offerings
- Newell Brands Inc. - Segment focus
- SWOT
- 15.16 NINGBO SYLOON IMP and EXP CO. LTD.
- NINGBO SYLOON IMP and EXP CO. LTD. - Overview
- NINGBO SYLOON IMP and EXP CO. LTD. - Product / Service
- NINGBO SYLOON IMP and EXP CO. LTD. - Key offerings
- SWOT
- 15.17 Shanghai M and G Stationery Inc.
- Shanghai M and G Stationery Inc. - Overview
- Shanghai M and G Stationery Inc. - Product / Service
- Shanghai M and G Stationery Inc. - Key offerings
- SWOT
- 15.18 SOCIETE BIC
- SOCIETE BIC - Overview
- SOCIETE BIC - Product / Service
- SOCIETE BIC - Key offerings
- SWOT
16 Appendix
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape